Craig Rook - Head of Quality and Policy, Social services

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Work Background

Silver Birch CareGroup Head of Quality and Policy

Sep. 2025NationalIn my role at Silver Birch Care, I ensure regulatory compliance and high-quality services across multiple children's home services (28 and growing) and supported accommodations services (3 regions). By focusing on meeting Ofsted regulations, I strive to enhance the quality of life for the children we serve. My work involves developing policies and collaborating with various teams to drive continuous improvement in service delivery.

Galago GroupRegistered service manager

Aug. 2024 - Sep. 2025London Area, United KingdomRegistered Service Manager (Head of Care) Lemur Care (Dual Ofsted Registration Holder) Responsible for all areas in setting up and leading the development and creation of Lemur Care, a new specialist therapeutic solo children’s home provider for complex needs. Key achievements and responsibilities include: • Led the development of Lemur Care from the ground up, creating a specialist solo provision for young people with high and complex needs. • Lead the planning application process, including delivering a speech at the planning panel and directly engaging with neighbours to secure community support. • Successfully dual registered two therapeutic solo children’s homes with Ofsted, taking full ownership of all regulatory processes, applications, and compliance. • Designed and embedded the R-Tree Therapeutic Model of Care, aligning trauma-informed, attachment-based, and therapeutic practice across the homes. This includes secure base model, PBS, psychological input and BERRI outcome monitoring. • Wrote all policies, procedures, and care frameworks, ensuring alignment with legislation, Ofsted requirements, and therapeutic best practice. • Led on recruitment, induction, training, and workforce development, establishing a skilled team of trusted adults who deliver consistent and reflective care. • Created and implemented robust quality assurance systems, safeguarding frameworks, and operational processes to ensure safe, effective, and nurturing environments. • Worked in close partnership with the clinical hub Nursing Direct , embedding multidisciplinary approaches and bespoke care planning in the service •Led and oversaw all aspects of service delivery, including compliance with regulations and quality standards and daily operations, ensuring a holistic and child-centred service. • Championed a culture of excellence, warmth, and regulation-readiness, resulting in strong relationships with local authorities and placing professionals.

SAFE HAVEN ACCOMMODATION LTDQuality & Development Director

Aug. 2023 - Aug. 2024United KingdomResponsible for leading quality, learning training and service development across Ofsted and CQC registered services including supported accommodation, children’s residential homes, adult supported living and education services. Key achievements and responsibilities include: • Developed and implemented a robust quality strategy and assurance framework, driving service improvement and consistently exceeding regulatory standards. • Introduced and embedded quality benchmarking audits across all services, alongside a rapid response process to address regulatory compliance issues and inspection findings swiftly and effectively. • Led the Quality Team in delivering audits, analysing performance data, and identifying actionable improvements to maintain high standards. • Authored and rolled out the UASC Model of Support and SAFE Model of Independence, now embedded across the organisation. • Successfully oversaw the registration of children’s homes and supported accommodation, ensuring full readiness and compliance. • Directed the Learning and Development strategy, ensuring all teams receive comprehensive induction, training, and continuous professional development. • Led the design and creation of all policies, processes, and quality documentation, establishing a Quality Policy Committee to engage key stakeholders in decision-making and continuous improvement. • Reported quality and process metrics to the Board and senior leadership, directly influencing strategic priorities and service development. • Championed a culture of excellence, learning, and continuous improvement, aligning teams with organisational values and performance goals. • responsible for tender writing and service development proposals, contributing to successful contract awards and expansion. • Retained as a Quality Consultant to continue leading policy development, tenders and audits across the organisation

SAFE HAVEN SUPPORT CARE AND EDUCATION GROUPQuality and Development Director

Aug. 2023 - Aug. 2024England, United Kingdom

Keys GroupRegional Manager

Jun. 2020 - Aug. 2023• Held regional budget responsibility and was the proposed regional registration holder, overseeing service growth, stability, and quality across three regions: North East, North West, and East Midlands. • Led multisite management as designated safeguarding lead with a focus on safeguarding, quality assurance, and service development. • Oversaw the regional pilot with Ofsted for regulation of supported accommodation and supported registration processes across new services. • Worked with the Senior Leadership Team to develop and implement a ‘Journey to Independence’ model, including revised systems, policies, and paperwork to support outcomes-focused care. • Drove regional growth from supporting 8 young people to over 40, including community living and group homes. • Key achievements included opening new services, ensuring consistent care standards, and delivering positive outcomes such as young people successfully returning home, progressing to university, or moving into independent living. • Collaborated closely with regional children’s homes to ensure continuity of care and clear pathways into independence. Completed the Future Leadership Programme, which led to leading the strategic project of the implementation of an electronic case recording system across the business and wider group. This involved presenting CAPEX proposals at board and director level, driving improvements in consistency, compliance, and operational oversight.

Keys GroupAssistant Service Manager

Apr. 2018 - May. 2020• Worked across three 4-bedded children’s homes: two established homes and one new home I helped register and open as part of the management team. • Provided targeted support to one home following a significant period of crises, contributing to service improvement and stability. • Deputised for the Registered Manager in all aspects of daily operations, with a focus on safeguarding and therapeutic care. • Supported successful Ofsted registration of a new service and contributed to maintaining good inspection outcomes across all homes. • Led on recruitment, induction, and training of staff to ensure high-quality, consistent care. • Regularly involved in Regulation 44 visits, inspection preparation, and ongoing compliance. • Stepped into interim management roles on two occasions, maintaining standards and continuity of care during transitional periods.

Keys GroupSenior Child Care Worker

Jan. 2018 - Apr. 2018Delivered direct therapeutic care for young people who are looked after by the local authority and have experienced trauma in the lives.