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Work Background
One FireflySenior Web Designer
Mar. 2024Mexico City, Mexico▪ Lead the design and deployment of client websites, ensuring exceptional quality and adherence to brand standards. ▪ Spearhead product innovation initiatives, playing a pivotal role in ideation, prototyping, and gathering user feedback to refine products according to client needs, prioritizing mobile-friendly interfaces. ▪ Serve as a key liaison between departments, collaborating closely with marketing, development, and sales teams to align product design with company objectives. ▪ Drive brand consistency and recognition by ensuring all web product designs uphold One Firefly’s style and industry best practices. ▪ Manage client communication throughout project lifecycles, maintaining transparency and delivering fanatical customer service to guarantee satisfaction. ▪ Provide mentorship and guidance to junior team members, assisting in their training and fostering a culture of continuous learning and growth within the organization. ▪ Lead the execution of internal web-related initiatives, demonstrating a results-oriented mindset and a strong work ethic in achieving organizational goals.
One FireflyWeb Designer II
Mar. 2023 - Feb. 2024Mexico City, Mexico▪ Produce Joomla based One Firefly Design Model websites for clients ▪ Expand Joomla based One Firefly Design Model pages ▪ Custom design Joomla based One Firefly Design Model pages for clients ▪ Communicate with One Firefly clients throughout project lifecycles, always keeping them apprised of project status ▪ Satisfy Web Maintenance Service requests and complete work-orders per SOW ▪ Setup and configure blogs on existing WordPress and Joomla websites ▪ SEO configure client websites and perform a variety of SEO related tasks ▪ Perform graphic editing ▪ Perform DNS management
One FireflyWeb Designer
Mar. 2022 - Feb. 2023▪ Produce Joomla based One Firefly Design Model websites for clients ▪ Communicate with One Firefly clients throughout project lifecycles, always keeping them apprised of project status ▪ Setup and configure blogs on existing WordPress and Joomla websites ▪ SEO configure client websites and perform a variety of SEO related tasks ▪ Perform graphic editing ▪ Perform DNS management
FreelanceWeb Builder Trainer
Sep. 2021 - Feb. 2022Trained people in 1 on 1 online classes according to their needs, skills and learning speed in these areas: ● Purchase domain, hosting and Avada theme ● Install WordPress and Avada theme ● Build your own website ● Colors, Typography and Canva ● Tips and tricks on how to make your website thrive
Epic LemonCo-Founder
Jun. 2015 - Dec. 2022Mexico City Area, Mexico● Closed more than 60 new clients through showing them compelling digital marketing proposals and strategies. ● Confidently built branding, print and digital cohesive and effective designs, specializing in easy-to-use websites. ● Ensured continued high satisfaction in our client base, periodically giving strategy refresh based on social media, website, email marketing and sales data. ● Converted client objectives into digital advertising campaigns, social media strategy and emails campaigns. ● Trained customers on website update minimizing the day-to-day services given in order to increase strategic services contracts.
IBMGlobal Digital Analyst
Oct. 2013 - Jul. 2016Mexico City Area, Mexico● Analyzed website metrics, delivering top quality dashboards for high level stakeholders, while maintaining SOW and renewing yearly contracts. ● Defined KPI's and metric strategy to get high value insights on more than 5 different websites. ● Successfully collaborated with a multicultural and spread-around-the-world team, while working remotely and asynchronously.
IBMLatin America Digital Execution Specialist
Apr. 2010 - Sep. 2013Buenos Aires, Argentina● Lead and coordinated digital marketing strategy for 3 accounts. ● Created and delivered SEO, SEM and Banner strategies and carry out interactive marketing best practices. ● Successfully lead the way into new and improved user experience in website and interactive projects. ● Built highly satisfactory relationships with Sales, Marketing and Demand Generation teams, while presenting projects to international and multicultural stakeholders. ● Take the most out of Web Marketing budgets and achieved expense plan while maintaining SOW satisfaction and renewing yearly contracts. ● Defined KPI's and metric strategy to get high value insights, while delivering executive dashboards.
IBMSpanish South America General Business Web Marketing Specialist
Apr. 2009 - Apr. 2010Buenos Aires, ArgentinaExecute mid-market web content updates, prepare drive to web campaigns and upload solutions catalog. Create and deliver SEO and SEM strategies and carry out interactive marketing best practices. Manage interactive projects for improving user experience: implement Virtual Assistant of Solutions. Analyze web metrics for identifying trends and visitors behaviour, using web analytics suite. Achievements The number of mid-market sites’ visitors increased 27% from 2009 to 2010. Launch a successful SEM and banner Campaign. Investment grew up to 50%.
Nivel UnoMarketing Head
Aug. 2008 - Mar. 2009Buenos Aires, ArgentinaLead and plan Marketing Campaigns: SEO and SEM implementation. e-mail marketing campaigns. Brochures and personal cards. Update the web content to apply marketing strategies. Update database using CRM suite. Search potential clients. Analyze web metrics, using Google Anaylitcs. Lead Marketing online and Corporate Identity consultancy to different kind of companies.
SonyWeb Marketing Analyst
Aug. 2007 - Jul. 2008Buenos Aires, ArgentinaMaintenance product catalog in e-commerce site using a content management system (ATG Control Center). Maintain payment installments rules. Update content in corporate site.
Runco S.A.Receptionist and sales assistant (Internship)
May. 2007 - Jul. 2007Buenos Aires, Argentina• Call center. • Preparation of sales budgets. • Update database.
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