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Work Background
Energy TeamProduct Designer
Nov. 2025
FreelanceUX/UI & Product Designer
Nov. 2025
Prologic Ltd.Product Designer - Defence Sector (Via Prologic )
Feb. 2024Ramat Gan, Tel Aviv District, IsraelDesigned and defined user experience for complex operational systems, including BI, ERP, and strategic dashboards, tailored to multiple user levels and dynamic usage environments. Implemented UX methodologies in the development of operational systems, adapted to defense-related contexts, and trained product managers on integrating UX principles into workflows. Improved accessibility, usability, and efficiency of core interfaces, resulting in over 50% increase in active system usage. Translated complex operational requirements into clear visual solutions, including dynamic organizational structures and multi-layered data views. Led end-to-end design processes – from research and UX planning through UI design, usability testing, and developer handoff.
ZING UI LTD.UX/UI Designer
Nov. 2021 - Mar. 2024Tel Aviv, IsraelDesigned user interfaces for a wide range of projects including medical systems, BI reports, procurement systems, consumer apps, and financial platforms. Worked on projects both as part of a team and as a lead designer – from ideation and research through to development handoff. Designed functional and marketing-oriented applications and websites, including admin systems and CMS platforms. Collaborated with a Norwegian development company, maintaining ongoing communication in English with in-house development teams. Adapted designs to evolving needs through continuous dialogue with clients and product managers, successfully handling complex challenges that led to continued collaboration.
FreelanceGraphic Designer
Mar. 2020 - Oct. 2021Tel Aviv, IsraelLed branding processes for businesses from initial concept through visual identity development to full production. Designed a wide range of marketing materials including logos, packaging, magazines, posters, and merchandise, integrating custom illustration and tailored typography. Managed end-to-end projects with clients, vendors, and print houses, translating complex messages into clear and consistent visual language.
:storySenior Branch Manager
Jan. 2018 - Dec. 2019Tel Aviv District, IsraelManaged daily operations of the store, including full responsibility for recruitment, training, mentoring, and team management. Oversaw sales performance, ensuring achievement of sales targets through continuous monitoring and data analysis.
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