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Work Background
Cube AsiaHead of Analytics
Dec. 2023 - Aug. 2025As Cube grew, my role became more focused on leading and scaling our analytics team.
We built and optimized our e-commerce category tracking product, which helps enterprise brands better understand market trends, track competitors, and analyze customer behavior.
Starting May 2025, I moved back to India, started handing over my responsibilities to the rest of the team, and completed my transition out of Cube by August.
Cube AsiaLead Product Manager, Founding member
Nov. 2022 - Dec. 2023Cube Asia offers granular market data and insights for e-commerce in Southeast Asia, helping brands and retail companies drive profitable growth for their online businesses.
Responsibilities:
+ Led a team of engineers & analysts focused on collecting, cleaning, analyzing & visualizing data from major e-commerce platforms in Southeast Asia, such as TikTok, Shopee, Lazada, and Tokopedia.
+ Developing & optimizing internal algorithms for estimating brand, category and market-level GMVs.
+ Led the development of MeterCube, a platform for our subscribers to consume e-commerce insights.
Omah.ioLead Product Manager
Nov. 2021 - Dec. 2022Omah empowers people to find attractive holiday homes in sought-after locations and packages them with a management solution that removes the daily operational hassles.
Responsibilities:
+ Led the design and development teams for Omah’s investment platform (visit: omah.io)
+ Set up and integrated our marketing-tech infrastructure (primarily using Zapier).
+ Benchmarked real-estate industry's standards and best practices to improve our offerings.
+ Understood and prioritised user problems, turning them into actionables for the design team.
+ Reviewed feature designs and communicated functionality to the development team.
+ Ran weekly sprints to track and deploy features post-UAT.
Over the course of my time at Omah, we launched our beta and reached over 3000 members, closed our pre-Seed round, and went from a team of 3 to 20 spanning across product, marketing, and operations.
OYOProduct Manager
Jan. 2021 - Aug. 2021During my time at OYO, I was part of the OTA Product team that focused on improving operational efficiency and performance management of properties on OTA channels.
One of the major products that I was involved in was the "OTA Powerplay".
Product Summary:
Most OTA channels provide the feature to improve a property's rank inorganically for a higher commission. OTA Powerplay consolidated these different variations and productized them as a single marketing opportunity for our partners to opt-in to using OYO OS (web-platform for partners) and Co-OYO (mobile application for partners).
Responsibilities:
+ Understanding how the 'rank booster' feature works on different OTA channels
+ Combining similar features into packages, customized on a country-level
+ Communicating these features with multiple engineering and design stakeholders
+ Scaling the product to over 15,000+ properties across 7+ countries
+ Driving feature adoption by 50%+ partners with ~25% paid adoptions (including Free Trial execution)
+ Deploying multiple customized and inter-dependent CRMs, telesales, and product-led campaigns
OYOProject Manager
Feb. 2020 - May. 2020After January, I was majorly responsible for driving data-backed initiatives to improve the performance of OYO US, Brazil, Mexico and Canada properties on the Booking.com platform (primarily) and other OTAs (in general).
Apart from performance management, my scope of responsibilities also included:
+ Hygiene improvement - Managing a group of executives to improve every property's listing across OTAs and geographies.
+ COVID-19 action plan - Deploying multiple fast-paced projects (such as informing customers about how far our property is from the nearby hospital to increase conversion rate, changing property's location tagging to a bigger market to increase the overall impressions on the property, etc.) to ensure that our properties weather the impact of the pandemic.
OYOProject Associate
Jun. 2019 - Jan. 2020From September, I was part of the team that was majorly responsible for driving performance of OYO US and Canada properties on Booking.com and Expedia.
I was primarily working on:
+ Understanding and executing the different marketing opportunities that existed for properties
+ Decrypting Booking.com's ranking algorithm and deploy projects that resulted in an improvement in ranking (September-January)
Before September, I was part of the OYO US PropCo team that led the acquisition of OYO Hotel and Casino Las Vegas. Since this was my first out-of-college experience, I was involved in a lot of strategic discussions, whether they were
+ macro-related, such as how the Vegas hospitality market will change over the years, or
+ operations-related, such as what type of HMS should be used, or
+ license-related, such as when to apply for the casino license. (June - September)
TEDxIITGuwahatiOverall Coordinator
Oct. 2018 - Feb. 2019As the Overall Coordinator of TEDxIITGuwahati (2019), I started by building the team, and then listened to them, discussing and executing their ideas after aligning with other heads. That's it!
TED, which is an acronym for Technology, Entertainment, and Design is a conference held every year all over the world. Some of the greatest minds of the world have given TED talks, and their videos are watched all over the world by millions of viewers. TEDx, an independently organised TED event, is organised by thousands of TED enthusiasts all over the world.
Aditya Birla Sun life Asset ManagementResearch Analyst
Dec. 2017 - Jul. 2018Mumbai, Maharashtra, IndiaLot of work done during the internship. Here is a list of projects I worked on: Equity Research + Hotel Sector Analysis: Understood how the macroeconomic factors affect (and are going to affect) the sector; Analysed the supply-demand parity of the sector and its different segments; Understood the impact of GST on different segments in the sector. + Comparison of Lemon Tree Hotels and Indian Hotels' Ginger Brand: Understood the similarities and differences in their Business Models; Analyzed the present-day as well as upcoming Inventory Distribution; Financial Analysis of Indian Hotels/Taj Hotels (for the years 2004-08 and 2014-18) and Lemon Tree Hotels (for the years 2014-18); Situation Analysis for both the companies for the upcoming year (2018-19). Quantitative Research + Case-Shiller P/E Ratio: Replaced the traditional P/E Ratio with Case-Shiller P/E Ratio, using average earnings of past 10 years, as a metric for shortlisting companies; Analysis showed that companies' with lower Case-Shiller P/E consistently outperformed those with higher values, since 2001. + PE Model: Trained a model to predict PE ratios of companies in BSE200 Universe; Inputs given were Companies' Financial Ratios; Companies were arranged in the decreasing order of (Predicted PE/Actual PE); Portfolio was created by taking a long position in the top 10% of the companies on the list, holding period was 1 month. Others + Read more than 25 Research Papers. + News Feed Predictor: Created a Model which fetches news from online sources and filter it (Not a successful attempt)
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