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Work Background
SativaGrow (Pty) LtdCo-Founder
Oct. 2021Cape Town, Western Cape, South Africa
Yebotech (Pty) LtdGlobal Business Development Manager
Feb. 2014 - Oct. 2021Cape Town Area, South AfricaAchievements: • Secured and developed ongoing contract within Nordic Partners valued at 10-15 million Euro over 3 years; • Assisted in and was awarded the national Norwegian multimillion Euro power utility tender; • Negotiated contracts with French and Italian (Southern European) Partners; • Expanding into the USA, opening negations with Walmart head office – Bentonville, Arkansas; • Developing the EMEA regions, via a Dubai hub; • Extent sales and distribution into Australasia; Scope of Work Done: Full P&L of Sales GL and Cash Flow responsibilities, direct staff authority over 7 employees. Market and Economic Evaluation: • Build global market position by extensive market knowledge and research; • Understand economic, profitability and competitive drivers; • Examine and evaluate risk, opportunity and product fit to market; • Identify and negotiate with global partners; • Formulate market entrance; • Monitor trade compliance, regulatory development and sovereign issues; Sales, Business Development and Customer Relationship Management: • Develop and managing partnerships, leverage integration and aligned opportunities; • Managing global sales, structures and customer relationships; • Ensure immediate sales, medium-term sales and long-term sales goals and objectives are achieved; • Appoint, develop and oversea sales structure; • Manage contractual relationship; • Gain a clear understanding of customers businesses and technical requirements; • Build understanding across cultural boundaries; • Maintain relationships with client and end-user; • Serve as contact for customer accounts and act as a communication conduit for the organisation; • Prepare presentations, reports and documents for internal/external use; • Maintain CRM databases with information on markets, customers and policies; • Manage and mentor sales staff, agents and distributors; • Develop interactive product specific coaching programs for customers, distributors and partners worldwide;
Nature’s GoodnessManaging Partner
Sep. 2002 - Jan. 2014Cape Town Area, South AfricaAchievements: • Secured and developed 8-year contract for the supply to Dis-Chem. • Present, communicate and negotiated with senior-level executives and management. • Growing Dis-Chem business 240% year on year over 8 years. Scope of Work Done: Full P&L, Cash Flow and Balance Sheet responsibilities, retail turnover 36 million rand and 45 employees.
Anchor YeastBusiness Consultant & Project Management
Jan. 2001 - Sep. 2002JohannesburgAchievements: • Present, communicate and negotiated with senior-level executives and management Sub-Sahara Africa. • Grew business 175% year on year over 2 years. Background: • Under contract to incorporate the Thirst Buster brand into the Anchor Yeast business, liaising with all corporate departments and senior c suite execs, facilitating the inclusion of their acquisition. Scope of Work Done: • Divisional P&L, Cash Flow and Balance Sheet responsibilities, Turnover 20 million rand and 24 employees.
Ambrand (Pty) LtdSales and Marketing Director
Jan. 1992 - Dec. 2000Johannesburg Area, South AfricaAchievements: Opened markets - • Europe – Sweden, Finland, Belgium, Holland, Poland, Spain, Portugal, France, United Kingdom, Turkey, Greece, Cyprus and Italy. • Eastern Europe - Moscow, St Petersburg, Yekaterinburg, Siberia, Latvia/Tallinn and Belarus. • West, Central, East and North Africa – Madagascar, Mauritius, Mozambique, Angola, Uganda, Kenya, Zimbabwe, Tanzania, Malawi, Nigeria, Ghana, Morocco, Congo and Liberia. • Other Countries – Chile, Brazil, USA, Canada, Taiwan, Hong Kong, New Zealand, Australia, Philippines and Singapore. Scope of Work Done: • Gross Profit Margin, Turnover 28 million rand and 32 employees. • As the Sales and Marketing Director of Ambrand, I was responsible for following Brands - Billy Bites, Natures Goodness, VO2 Plus and Thirst Buster; and functions including New Market Development, including Sub-Sahara Africa and EMEA Markets. • Within the new market/export portfolio I establish and maintain strong business relationships and responsible for accessing the business, market capability and potential:
Bromor Foods/CadburyBrand Manager
Jan. 1987 - Dec. 1992Cape Town Area, South AfricaNational Brand Manager for: • Roses Marmalade • Roses Squash and Cordial • Cadbury Hot Chocolate • Cadbury Cocoa • Cadbury Smash • Sweeto • Orocrush • Esto • Hulley and rice
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