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Work Background
SHERPA InstituteFounder
Mar. 2015SHERPA Institute is a non-profit organization dedicated to improving Social Responsibility performance, through research, education and collaboration. Our methodology is practiced in organizations of all types and sizes, across the globe.
PS Brands - Police SecurityCMO, SVP Quality & Strategic Development
Feb. 2014 - Mar. 2016Responsible for leading cross-functional, global team through a variety of continual improvement, compliance, marketing and strategic development initiatives. -Established diverse brand architecture, with multiple collections to answer specific consumer and retailer needs. Focused product development, marketing and innovation initiatives around sub-brands, to optimize resources and ROI. -Developed annual business plan, integrating operations, sales, marketing, continual improvement, product development, and event planning. Conceived 5-Year Strategic Plan, including human resource and product development planning, SWOT, continual improvement and innovation objectives and risk analysis.
Zmarketeers, Inc.Principal
Aug. 2007 - Feb. 2014Projects, Clients Presentations & Articles include:
• Wal-Mart Buyer Training - Driving Sustainability into Product Development Process
• Bellevue University - Strategic Initiatives Custom Degree Programs for The Home Depot, Verizon Wireless, Convergys, SunTrust Bank
o Business Development Pre-Agreement Presentations
o Establish co-branding of custom learning programs & direct marketing campaigns o Lead program socialization with Sr Management & HR Stakeholders o Produce presentations, webinars & other media to gain program support
o Direct on-site course photography & video production for course content and marketing o Develop online community for students, graduates and coaches
o PR, media interviews, winning submissions for awards Keynote Presentation Development & Client Presentations including: Talent Management Summit ‘07, CUW ’08 & ‘09, Conference Board ‘09, Corporate Voices, CLO Symposium ’09, Real Learning Summit ’10 Coaching: Relationship Management, Marketing, Voice of the Customer, Blue Ocean Strategy • iSixSigma & ISSSP Sustainability Workshops and Webinar Series - 2010 - 2011
• Wiley Journal Environmental Quality Management Autumn 2011, Quality toolbox: CISR
• ASQ Quality Progress May 2012 - The Critical Role of Talent Development in Social Responsibility
• Arrow ECS – Sales Training & Development Program; Company-wide Onboarding
• The Quality Group - Brand Identity & marketing for Six Sigma eLearning co. ANPC - Zmarketeers Subsidiary
Building stronger Franchise Organizations...
ANPC has experience working with Church’s, Popeye’s, Arby’s, Cinnabon, Circle K Foods, Moe’s, Schlotsky’s, Intercontinental Hotels, Interim Healthcare and more.
The Aspen Company - Smart MarketingVP Brand and New Product Development
Jan. 2007 - Jan. 2007•Reporting to President, developed brand architecture for SMI, Smart Marketing Ecommerce division and Kate Aspen/Baby Aspen wholesale brands. •Implemented an Annual Integrated Marketing Plan, including advertising, promotion, PR, partnerships, product placement, consumer-direct promotion, trade shows and account communications, ensuring maximum ROI in all media efforts.
•Established a New Product Development process, providing framework to fit the organization’s culture and ensuring that all Intellectual Property activities, including trademarks and patents are executed in a timely and prudent manner, with focus on ROI and long term asset protection.
•Worked across departments, including sales and marketing, Ecommerce, customer service, and operations to define, organize, and effectively communicate product releases.
•Managed Sales, focusing on channel expansion from online to major Brick & Mortar accounts.
Kids IIDirector - Brand Management
Jan. 2005 - Jan. 2007•Reporting to Sr. Vice President of Sales and Marketing, full P&L and marketing responsibility for Bright Starts, Boppy and Disney-Baby Einstein. •Developed integrated marketing strategy to support product launches and brand objectives, including: public relations, advertising, online marketing and e-commerce, retailer promotions and grass roots. Managed the development and adherence to global marketing budgets.
•Worked with Sales to develop 12-month promotional programs for major accounts, including Wal-Mart, Target, Babies/Toys R Us, Clubs, Food/Drug. Led Sales Call Planning process.
•Established 5-Year Lifecycle Planning Process and introduced Six Sigma Tools. Drove Voice of the Consumer throughout the process. Instrumental in increasing Global Sales 35% from ‘05-‘06. •Collaborated with multiple Disney business units and business partners, to develop cross-category promotional and marketing programs. Negotiated reduced-royalties in new product categories.
Kaplan University - OnlineDirector of Marketing
Jan. 2004 - Jan. 2005• Developed Kaplan University Brand Architecture and strategy, in transition from Kaplan College to University. Full P&L responsibility, leading cross-functional team in turn-around from deficit division of The Washington Post to 40% net income contributor and over $1 billion in revenue. Established integrated marketing efforts amongst Kaplan University, Concord Law School and Kaplan Test Prep.
• Managed internal Marcom and PR Departments, as well as two agencies. Conceived integrated print, online and direct mail consumer and B2B ad campaign
• Integrated print and other traditional marketing with online, including SEO, banner advertising, site sponsorships, email newsletters and affiliate programs.
• Identified opportunities for new curriculum and degree programs, based on VOC and QFD.
Implemented a new VOC process, called BWM VOC, which helps listening posts record daily the Best, Worst & Most heard voices, report weekly and map monthly.
• Established study-abroad for Dublin Business School and for Nottingham-Trent University.
Sunbeam Products, Inc.Global Product Development Manager
Jan. 2002 - Jan. 2004•Reporting to Vice President-Marketing, led Product Marketing – Engineering teams through Tollgate Process and developed a 5-Year Product Lifecycle Plan.
•Six Sigma Black Belt trained in DMAIC and DFSS. Leveraged project savings across Sunbeam, Mr. Coffee, Oster, First Alert, Health-O-Meter and Coleman, with projected savings over $1 million annually. Mentored Six Sigma Teams throughout organization, with emphasis on effective use of tools within Tollgate Process. Trained Green and Black Belt classes in VOC, QFD and statistical analysis.
•Established market research across regions and brands, resulting in synergy and savings over $250,000 annually. Directed research including ethnography, focus groups, panels and surveys. Skilled in statistical analysis and interpretation of directional data.
•Trained Sales in feature/benefits of all new products. Attended key Sales Calls to provide PD expertise, from Federated to Wal-Mart, Target, Home Depot and Bed Bath & Beyond.
AZ GlobalsourceDirector
Jan. 1997 - Jan. 2002
Harrison DirectDirector of Merchandising
Jan. 1995 - Jan. 1997
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