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Work Background
AI Publishing International LLPFounder & Chief AI Architect
Jun. 2025London Area, United KingdomAixtiv Symphony: We Are Orchestrating Civilization AI At AI Publishing International LLP, we are shaping the future through our core solution Aixtiv Symphony, our orchestration framework, designed to accelerate business enablement and human potential. • 45 Patents Filed & Pending – establishing a foundation of global innovation. • Pilots (AI) of Vision Lake – guiding the frontier of Civilization AI toward ethical, scalable, and human-focused outcomes. • ASOOS or Aixtiv Symphony Orchestrating Operating System – a next-generation AI native architecture that redefines ERP by embedding AI planning, orchestration, and intelligence at the core. • From Publishing to Planning – our expertise in automation, design, and machine learning powers a platform that helps organizations adapt, accelerate, and lead in Industry 5.0. We are not just building tools—we are building the systems that will guide how civilization itself evolves with AI. Everything is changing, and Aixtiv Symphony is the conductor of that change.
Coaching 2100 Sa de CVChief Executive Officer
Sep. 2023 - Jun. 2025Mexico City, MexicoThe primary goal of Coaching 2100 is to empower clients to make critical AI-related decisions for their organizations and effectively lead AI initiatives within their businesses. By providing cutting-edge executive education programs and services, Coaching 2100 aims to equip executives with the knowledge, skills, and strategic acumen needed to navigate the complexities of artificial intelligence, drive innovation, and succeed in the rapidly evolving digital landscape. Their vision is to be at the forefront of AI leadership and thought leadership, guiding clients towards transformative growth and sustainable success in the era of AI.
Instituto de la Cultura y las Artes de Los CabosCultural Commissioner
Nov. 2021 - Nov. 2023Los Cabos, Baja California Sur, Mexico
Coaching 2100Partner
Jul. 2021 - Dec. 2022Cabo San Lucas, Baja California Sur, MexicoOur innovative business provides strategic blockchain and NFT powered consulting and advisory services. We deliver insights, crypto-art and NFT curated strategic launches, data and blockchain projects for our customers.
Prepárate 2100 A.C.President & Founder
Mar. 2021 - Sep. 2025Cabo San Lucas, Baja California Sur, MexicoWe are a non-governmental organization (NGO), a Mexican A.C., focused on supporting initiatives that uplift people in the digital, creative arts and technology. We support emerging creators develop their skills and model success to enhance their own careers while encouraging youth and inspiring others through their works. We do this by supporting digital, cultural, social and economic development activities that reach the community. As a Mexican civil association our activities result in funding becoming available for educational and professional development programs that help prepare the creators to participate in the future workforce and ultimately improvement in Mexican GDP.
Atrium Windows & DoorsDirector, Communications, Marketing and Human Resource Technology
Oct. 1997 - Nov. 1999USADeveloped the corporate intranet for HR and Environmental Health and Safety. Managed the development of the Atrium corporate brand, developed the first company website, and supported online product integration with distribution partners. Human resources and communication responsibilities supporting labor relations, employee relations, recruitment, affirmative action and training.
People360 by InsalaCEO
Apr. 1996 - Mar. 2021London, United Kingdom, Dallas, Texas & Buenos Aires, ArgentinaMy goal: enrich the employee experience via enabling the talent development activities. In retrospect, I am proud that one of my greatest achievements at Insala was leading the acquisition of Trend Data People Analytics; our first Artificial Intelligence transaction. Engagements were primarily with leading, global organizations, supporting their efforts to positively transform their workforce. This was my core life project, for 25 years. My days as Founder, President and CEO, successfully ended in 2021. From day one through my successfully negotiated exit we as a team strived for excellence. For 25 years the company aided the digitization of global career management, coaching, mentoring, alumni and career transition ssectors of professional human development. I performed as lead consultant on major projects with 3 of the global Big 4 firms. They licensed my methodology, SAAS technology and our services for decades. Consultancies, governments, telecom, banking, consumer goods, media/marketing, insurance, healthcare, transportation, higher education and technology companies; In all, more than 2,500,000 individuals and 10,000 companies received services, content and technology during my years as CEO. I received distinguished Awards from the industry for my years of dedication including the President’s Lifetime Achievement Award from the Association of Careers Professionals International. This is considered the top award given by the global careers & coaching industry at that time. After a lengthy non-compete which expired August 2021, I am embarking on a new journey: Coaching 2100, #OnTargetResults #CoachingForTheFutuee My new clients benefit from my innovative approach and ability to bring higher meaning to high performance. #CEO #AI #PredictiveAnalytics #Prescriptive Analytics #SaaS #EmployeeExperience #Mentoring #Coaching #CareerDevelopment #Assessment #CareerTransition #Strategy #innovation #artificialintelligence
Morningstar FoodsManager, Corporate Communications and Human Resources Information Systems
Apr. 1996 - Dec. 1998USAHRIS implementation, PeopleSoft, ADP, HRIS Citrix-WAN development for national HR team, internal communications, affirmative action, employee relations and training.
Laidlaw Scientific, LLCCorporate Employees Relations & Communications Manager
Dec. 1994 - Dec. 1996United StatesAs a junior employee and newly Graduated Master’s Student, this was an impressionable role. With vast amounts of energy I was traveled 100% in this role and worked closely with two corporate lawyers to support their never ending dockets of labor cases. I also. spent a vast majority of my time in corporate consulting implementation of compliance and corporate strategic communication implementation. The company was sold but the experience left a lasting impression on my career. DDI certifications MBTI certificates Membership in SHRN& American Business Communicators www established Gallup Hiring System Harvard Business School lectures were the norm.
Psychology at West Texas A&M UniversityGraduate Research Assistant
Aug. 1993 - May. 1994TexasConducted grant funded personality based interviewee behavior and selection research.
US NavyCryptologist
Mar. 1988 - Aug. 1991San Vito, ItalyCommunication and cryptographic technology operator. High speed morse code, GPS specialist.
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