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Work Background
Technews PublishingFreelance Proofreader
Feb. 2022South Africa
Building BrandsPR and Communications Director
Feb. 2017South AfricaI form part of a dynamic partnership involved in creating strategic brand design and development. As the wordsmith, I am responsible for weaving concepts and ideas together by carefully crafting documents that entice the target market to connect with clients.
Specialised Exhibitions (Pty) LtdPR/media liaison consultant for KITE
Sep. 2015I provide a full copy writing and media liaison service for the KwaZulu-Natal Industrial Technology Exhibition (KITE), the largest exhibition of its kind in the region
Specialised Exhibitions - a division of Montgomery GroupPR & media relations consultant
Jul. 2014Gauteng, South AfricaI handle all the content creation and media liaison for the annual co-located Securex, A-OSH EXPO, Facilities Management Expo and Firexpo trade shows.
Specialised Exhibitions (Pty) LtdPR and Media Consultant
Oct. 2013 - Oct. 2016South AfricaI was responsible for all copywriting, PR and media liaison for the award-winning Securex exhibition, and the A-OSH Expo exhibition
Technews PublishingFreelance feature article writer
Jun. 2010 - Mar. 2020South AfricaI wrote feature articles for two Technews publications - Dataweek and Hi-Tech Security Solutions as required. The work involved extensive interviewing, research and compilation of articles.
Coralynne & AssocFreelance writer for PR agency
Aug. 2006 - Mar. 2010I worked from briefs provided by the agency, which in some cases entailed one-on-one interviewing and article compilation; telephonic interviewing and article compilation; and editing of transcripted interviews into article format. The agency deals exclusively with industrial B2B companies and highest quality output is demanded. I wrote across the entire spectrum of the company's 22 clients, with articles varying from short press releases, through to exclusive feature articles and technical document, as well as website copy, brochure copy and clothing tags.
ADDed Brilliance A.K.A. Whizz KidzPublisher and Managing Editor
Jan. 2004 - Jan. 2010Whizz Kidz magazine was launched in 2004 as a resource for parents of children with ADHD. The magazine is now being relaunched in digital format as ADDed Brilliance. I was the publisher and managing editor of the publication and it was endorsed by ADHASA (Attention Deficit and Hyperactivity Support Group of SA)
IHS - Ormonde, JohannesburgEditor
Jul. 1999 - Apr. 2000I edited Vector magazine and managed to re-build the technical section of the publication during my period of employment. Unfortunately, the magazine was bought out by EE Publications.
Media 24Managing Editor
Oct. 1998 - Mar. 2010I edited Hire SA for 11 years. Other magazines in the then-Primedia Publishing stable which I edited included Security Today, Airconditioning & Refrigeration and Leading Architecture. I was responsible for launching and editing a niche title - Specialised Access.
Primedia Publishing (now Media 24Editor
Feb. 1998 - Mar. 2010I was headhunted to join Primedia as editor of Security Today, a monthly A4 publication. At the time I joined, the magazine was running two months behind published date and within three months I managed to bring it back on schedule and repair some of damage that had been incurred by previous editors with regard to clients and prospective clients in the marketplace. In January 1999, I moved over to Hire SA (also a monthly A4 publication which addresses the construction and civil engineering as well as the mining industries with information on plant for hire) as the then-current editor was leaving Primedia. My duties included photography where needed and obtaining articles for the magazine. I was solely responsible for feature planning and the incorporation of new elements into the magazine. In 2008 I launched a bi-monthly journal for the company (Specialised Access) which addressed the work at height industry. I was responsible for developing and executing a business plan, compiling the mailing list, securing endorsement from the Institute for Work at Height (IWH), sourcing and researching all editorial content and producing future editorial forecasts. I was the managing editor on Leading Architecture & Design from July 2003 to December 2003. In May 2000 I also edited Primedia's Airconditioning & Refrigeration magazine, which is an A4 bi-monthly.
Damelin Management SchoolPR lecturer
Jun. 1997 - Jun. 1998I lectured adult students in the practice of public relations. This involved planning teaching programmes, refining course material, setting and marking tests, exams and assignments, planning and facilitating field trips, organising guest speakers. Reason for leaving : Overlap with editing position resulted in too heavy a workload. Reference : Janine Randall, Principal (she may have emigrated
Akia Public Relations t/a Write HereCopy writer and editor
Jan. 1994'Turning sloppy copy into creative genius' I provide: - Copy writing for press releases, feature articles, brochures, pamphlets, mail shots, websites, newsletters and any other business-related written requirements. - A full editing or sub-editing service. For aspiring novelists, I undertake appraisals and editing services.
TechnewsFreelance writer
Jan. 1994 - Dec. 1999Researching and writing feature articles in the high-tech security sector on pertinent trends and issues
Akia PR t/a The Write StuffSole member
Dec. 1993 - May. 1997During this period I set up marketing/PR programmes for a number of my clients in the industrial sector, including process control instrumentation suppliers, engineering software, computer peripheral distributors and a developer and supplier of computer aided design (CAD) software solutions. My duties were diverse and varied and included the organising of product launches; organisation of seminars and exhibitions; writing of articles on products and services; media liaison (extensive); design and production of advertisements; advertising campaigns which involved in-depth studies of the various print media to produce a concentrated market thrust; budgeting; liaison with sales executives and managing directors on strategies and plans; the writing of case studies; the writing, design and compilation of company newsletters; the procurement of business cards and other office stationery; the procurement of promotional corporate gifts; press cutting service.
The Communications GroupEditor
Oct. 1991 - Dec. 1993As editor of the electronics products/services magazine, 'Pulse', I was responsible for compiling a comprehensive features list and selecting and editing all articles therein. In January 1992 I introduced two new types of features into the magazine: The Electronics Application article which entailed me interviewing an industry representative (for example, an engineer at Caltex's refinery in Cape Town, for the Petrochemical industry feature) regarding the electronics equipment they utilise, any problems they may have and adaptations which they have made for special applications of a product etc. The article was then written by me and submitted for the interviewee's approval. The second type of feature was the company profile. A further feature which I added for 1993 was a focus on the industrial communications industry. With all modesty, I am proud to have been the first female, and youngest ever, editor of Pulse. I was also involved in editing the Pulse PLC Guide, the Controls & Drives Handbook and newsletters and catalogues for external clients. In 1993 I was wholly responsible for the editing and compilation of the Pulse Buyer's Guide, an industry handbook in excess of 700 pages. Reason for leaving : Started my own business
Bedfordview, JohannesburgSWF
Jun. 1990 - Apr. 1991Responsible for the compilation of various company newsletters and publications. The work involved interviewing relevant personnel, writing articles, taking photographs, producing layout designs on Ventura 2.0 desktop publishing system and liaising with typesetters and printers. In addition, I also wrote up and distributed press releases to industrial, trade and daily press for three of the companies within the group. Copies of the newsletters as well as further details on these, are available on request. In this position I was solely responsible for initiating all PR activities in the company. Reason for leaving : Retrenchment Reference : N/A
Hans Bouw AdvertisingPublic Relations Account Executive
Jan. 1990 - Jun. 1990Tasks were varied but my major function was as editor of six different newsletters issued to the staff, shareholders and clients. I was also responsible for the writing and distribution of press releases to the relevant media. Copies of newsletters available on request.
Grinaker HoldingsSenior Publishing Assistant
Oct. 1982 - Dec. 1989I worked in the Grinaker Group PR Department under the then-Group PR Manager Mike Sandrock. Duties and responsibilities included the 72-page (on average) quarterly in-house magazine for which I -wrote articles, took photographs, designed and undertook the layout (manual cut-and-paste, then later DTP), liaised with the typesetters and printers, distributed the magazine; the layout, copywriting and design of various in-house brochures and pamphlets; training of other PR people in the group; writing and distribution of press releases; design of advertising and producing a media placement schedule. In the absence of Mike Sandrock, l was entirely responsible for the day-to-day operations and functions. Copies of magazines, newsletters, brochures and press releases available on request. Reason for leaving : Career advancement
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