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Work Background
MakiCo-Founder and CFO at Maki
Oct. 2024Mexico• Successfully closed a $1.4M USD seed funding round, managing the full lifecycle from investor relations, valuation, to strategic board reporting.
• Architected and executed the legal and financial instruments (Convertible Notes/SAFE/Equity) following private equity standards.
• Led the full operational ramp-up and industrial commissioning, ensuring a lean supply chain.
•. Under my financial leadership, the business achieved positive EBITDA within its first 18 months of operation, optimizing cost structures to maximize scalability and cash flow.
SpinHead of Fintech B2B Unit at Spin (Oxxo)
Mar. 2023 - Oct. 2024• Spearheaded the GTM strategy for Oxxo’s Food Delivery division, aligning capital allocation with cross-functional teams, product, and operational workflows within a very competitive landscape.
• General Manager at Tenderos (Spin Premia/Pronto): Orchestrated a B2B marketplace scaling user adoption to 36% (Loyalty A) and 12% (Loyalty B), with >80% app-based orders and +18% VPO.
Scaled comprehensive B2B Fintech solutions for the SMB convenience and restaurant sectors nationwide, integrating Acquiring services, Point of Sale (POS) terminals, and a robust digital financial ecosystem.
Leveraged the Spin Premia loyalty program to drive product adoption, optimizing LTV and reducing CAC by capitalizing on the synergy between the digital platform and Oxxo’s massive physical footprint.
AB InBevCEO at Bees Pay Fintech
Apr. 2022 - Mar. 2023Spearheaded the Fintech B2B strategy by integrating digital payment solutions and credit products into the Bees marketplace, serving a massive network of SMB retailers across the region.
Managed the end-to-end financial infrastructure and P&L, optimizing transaction margins and treasury workflows while ensuring full alignment with AB InBev’s global corporate standards.
Time JobsGeneral Manager at TimeJobs Mx
Jan. 2021 - Apr. 2022Spearheaded the expansion from Chile across the region by establishing the legal entities and regulatory frameworks necessary to secure a $5MUSD investment round. I was responsible for building the comprehensive market data, managing the end-to-end valuation journey, and leading investor relations to integrate strategic financial insights into the fundraising pitch, ensuring the group’s scalability and compliance under international standards, while building the team.
SinDelantal.mxCEO | CFO at iFood Mexico
Oct. 2015 - Dec. 2020Mexico• Led a 350+ member cross-functional team and full P&L.
• Managed a $50M USD+ annual budget to drive aggressive market expansion.
• Oversaw treasury operations and cash management exceeding mid-eight-figure USD volumes.
• Delivered high-precision US GAAP financial reporting and consolidation for the London Stock Exchange (LSE) and Brazil.
AlseaSenior Manager Corporate Finance
Apr. 2011 - Oct. 2015Mexico• Partnered with the Corporate CFO to drive 350% stock growth through strategic acquisitions including >$400M USD deal, (Vips, Burger King, Italianni’s, Cheese Cake Factory, Others).
• Group Controlling for 70+ legal entities, managing consolidated reporting and BMV (Mexican Stock Exchange) public reporting standards.
Fusión de Ideas (Private Equity Fund)Merge and Acquisition Manager
Jan. 2008 - Mar. 2011
Grupo Carso SAB de CVCompensation and Benefits Manager
Jul. 2006 - Dec. 2007
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