Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
B&V Consulting SolutionsCo-Owner
Jul. 2024Belgrade, Serbia
DahliaSales Development Director
Jan. 2024 - Jun. 2024Belgrade, Serbia
Keprom GrupaDirector of Brand Operations
Dec. 2021 - Dec. 2023Belgrade, Serbia• Leading negotiations with current manufacturers regarding Keprom distribution terms and conditions and their yearly investment in Serbian market and also defining key focuses for further growth. • Leading Brand Development and Brand Strategy in Serbia based on guidelines given by manufacturers, or in cases of certain brands, creating it locally ( packaging, assortment, pricing strategy, brand positioning within store, development of consumer journey....) • Creating communication strategy based on Brand Strategy and Brand positioning guidelines given by manufacturers or developed within branding department • Together with sales department creating sales channel strategy (Investment on a level of channel/customer, pricing, assortment, positioning within store, ROI analytics per activity) • Responsible of brand P&L • Defining ways of working in brand operations department • Strategic planning - Developing and implementation of annual activity plan per channel/customer taking in to account its specifics. • Lead contact for new brands that want to enter Serbian market ( negotiations and development of their business plans ) • Develop subordinates (Brand operations Managers and Trade Marketing Managers).
BeotelNet ISP d.o.o.Head of business sales and marketing
Mar. 2020 - Dec. 2021Belgrade, Serbia• Defining ways of working in business sales department, business call center and distributor channel (defining major KPIs, sales incentive scheme, business sales targets, sales procedures, design of future BeotelNet store…) • Leading negotiations with major A class clients and making yearly contracts with them • Leading negotiations with companies providing complementary services in order to create one stop shop concept. • Strategic planning - Developing and implementation of annual activity plan per channel/customer taking in to account its specifics. • Develop subordinates (Key Accounts and Account managers).
B&V Consulting SolutionsFounder and co-owner
Apr. 2018 - Mar. 2020BelgradeWe help organizations to create their strategy, to drive their marketing and sales departments by helping them in areas of consumer and shopper marketing, category management, key customer and sales team management. Our major services are : INSIGHT We help companies to be able to give following answers • What are biggest internal strength and weaknesses of the company and its position in the market? • What are key steps within consumer journey that could be improved? • What shopping behavior do we want to change in order to increase consumption? • What channel and store format is the key to achieve this change? • What are the most suitable activities that could help us creating behavioral change? • What investment will be required? COMPANY STRATEGY Our goal is to create integrated brand, category or retail strategy focusing on : 1) Company processes - Marketing activity plan process and evaluation - Pricing strategy process - Listing process - Job roles and responsibilities 2) Consumer strategy Define the drivers of brand growth 3) Shopper strategy - Store layout & category location - Category management - Right assortment - Right price - In store communication 4) Channel strategy - Define channel structures and formats - Prioritization of channels to maximize shopper influence and to gain highest turnover and profit results 5) Marketing mix Create integrated marketing strategies to drive changes in consumer and shopper behavior EXECUTION No matter how great insight and strategy are there is no successful company without great execution of those plans - Project management - Design and production of POSM - Design and production of unique store solutions (bakery, winery…) - In store promotions CONTROL Merchandise standard reporting system covering more than 500 stores within Serbia TRAINING - Total Marketing training - Shopper marketing training - Sales steps training
L'OréalKey Account Manager
Sep. 2017 - Mar. 2018Serbia• Trade terms yearly agreement – leading negotiations ahead of L’Oreal with Delhaize and Mercator retailers • Strategic planning - developing and implementation of annual activity plan per customer • Customer relationship management (listing new SKUs, defining planograms, update of logistic data, payments…) • Communication of all major activity plans toward main KA and day to day CRM. • Develop, analyze and evaluate investment per activity/KA • Forecasting • Taking care of customer profitability and investment versus planned
Atlantic GrupaCategory Operation Manager Pharma and Personal Care Products
Jul. 2015 - Sep. 2017Belgrade• Leading Atlantic Brands negotiations regarding yearly investment and channel strategy with principals (L’Oréal, Alkaloid, Dietpharm, Neva, Multivita effervete) • Participating together with sales in yearly negotiating with major customers (Delhaize, Metro, Agrokor, Lilly, DM …) • Strategic planning - Developing and implementation of annual activity plan per channel/customer/brand taking in to account its specifics and major potentials. • Communication of all major activity plans toward main KA on quarterly bases. • Develop, analyze and evaluate investment per activity/KA according to agreed Activity Grid • Taking care of finance and brand profitability. • Develop subordinates through constant encouragement of feedback communication culture.
Delta DMDNational Key Account Manager
Oct. 2014 - Jun. 2015• Leading negotiations from Delta DMD side and making yearly contracts with customers for BDF program (Delhaize, Metro, Agrokor, Dis, Lilly and Drogeriemarkt) • Strategic planning - Developing and implementation of annual activity plan per channel/customer taking in to account its specifics with given marketing strategy. • Communication of all major activity plans toward main KA and day to day CRM. • Develop, analyze and evaluate investment per activity/KA according to agreed Activity Grid • Taking care of finance and channel / customer profitability. • Evaluation of most significant investments on activity level as a future base for learning and investment proposals. • Develop subordinates through constant encouragement of feedback communication culture. • Responsible together with logistic dept. for delivering in full and on time product without creating out of stock or over stock.
FINESA - Edukativni centarConsumer and Shopper Marketing program Trainer
Jun. 2014 - Jan. 2016Responsible for developing and training of total marketing approach program that include whole consumer journey (from consumer home till products are a part of their shopping basket and their everyday life). Depending on target audience create and execute training that will put special focus on one of the major steps within customer journey. • Before in store – marketing as major audience. Focus is on ATL communication and consumer insight (How do consumers hear about our products? What are the differences between planned and impulse purchase categories, high and low involved products….) • Selecting the store/channel – retail as major audience. Focus is on understanding what are the main triggers when selecting one store • In store presence – retailers, producers, customer marketing people as main audience. Focus is on developing in store environment in a way to stimulate shopper to increase its purchase. • Customer life cycle management – marketing and customer marketing as main audience.
Telenor bankaMarketing and Sales Director Telenor Banka
Dec. 2013 - May. 2014SerbiaResponsible for Telenor Banka market presence and delivery of business plan through creating Telenor Banka value proposition on Serbian market together with Marketing and Sales Team. In order to create value proposition following major responsibilities for my team and miself were : • Understanding local banking market as well as defining key segments to be targeted and business potential of these segments • Define key point of differentiators and positioning of Telenor Bank versus other Banks in Serbia • Define pricing Strategy of Telenor Bank in entry and midterm period • Together with colleagues from Telenor Telco Sales department propose and agree over Telenor banka in store presence in current Telenor Shops. • Develop and agree with Telenor Telco compensation model for shared Telenor shop employees. • Develop customer journey for major banking procedures as part of Banka Customer Centric approach (e.g. opening of current account, getting the loan….) • Create Telenor Banka Communication Strategy ( ATL, BTL and Digital ) • Develop net promoter score system that will provide us with valuable insight from customer perspective regarding our value proposition. • Develop acquisition promo tool for launch phase • Develop initial Customer Life cycle strategy proposal • Participate in developing product proposal for Telenor Banka ( lead by Telenor Banka product department ) • Define cooperation areas with Telenor Telco in order to minimize overlapping between two companies
Mondelēz InternationalCustomer Marketing Manager Serbia & Bosnia
Jan. 2011 - Dec. 2013Create and execute yearly customer marketing plans in respective countries meaning: • Understand channel specifics and prepare and execute plan according to them ( financial investment in line with estimated sales channel strength, focus on key opportunities per segment/channel/customer, understand the different goals for each channel/customer ) • Understand shopping behavior and prepare in line with general marketing plan in store activities and best in store communication in order to maximize potential per customer/format (POSM, Secondary positioning …) according to targeted change in shopping behavior in order to achieve targets. • Define planograms • Communication of activity plans toward distributor and major Key accounts • Communication of all major activity plans toward main KA. • Develop, analyze and evaluate investment per activity/KA according to agreed Activity Grid • Develop subordinates through constant encouragement of feedback communication culture and agreed development plan
UnileverMarketing and Customer Marketing Manager Serbia & Oral Care Brand Building Manager U.S.C.E
Jan. 2008 - Jan. 2011Bucharest• Create based on given guidelines from Unilever U.S.C.E Brand building department yearly marketing and customer marketing strategy and execute it within SRB and MNE- HPC & Food. • Create and execute yearly marketing and investment strategy for Oral care category for U.S.C.E region (Romania, Serbia, Montenegro, Bulgaria, Macedonia, Kosovo, Albania) together with Central East Europe Brand Development Manager. • Taking care of finance and brand profitability of Oral care and its correlation with brand investment. • Portfolio management - Signal • Create business model of job responsibilities with in Unilever Belgrade Marketing and Customer Marketing department together with GM
UnileverNational Sales Manager Food
Aug. 2006 - Jan. 2008Belgrade• Involved in negotiations and making yearly contracts with main customers • Strategic planning - Developing and implementation of annual activity plan in trade promotion segment per sales channels • Unilever and third parties sales team management • Stock management
UnileverAssistant Brand Building Manager Home Care Unilever South Central Europe - Bucharest
Jul. 2005 - Aug. 2006Bucharest, Romania• Create and execute yearly marketing strategy for U.S.C.E. by identifying and analyzing strengths and weaknesses • Coordinate and supervise all the activities for the countries in part of the region (Serbia, Montenegro, Bosnia, Macedonia, Albania and Bulgaria)
UnileverMarketing and Trade Marketing Activation Executive Home Care and Axe
Nov. 2003 - Jun. 2005Belgrade• Responsible for brand development, planning and controlling marketing and trade marketing budget on executive level • Execute marketing and trade marketing activity planes (nationwide promotions , in store promotions, discounts, co-packs, in store promotions, POSM)
UnileverTrade Marketing Executive House Hold Cleaning
May. 2002 - Nov. 2003Belgrade• Prepare weekly sales reports, monthly and quarterly sales forecast and provide tracking of the competitive activities on market • Execute trade activity planes (discounts, co-packs, in store promotions, POSM)
UnileverMerchandiser
Sep. 2001 - May. 2002Belgrade• Secure our in store presence is in line with what we agreed ( planogram, POSM...) in major KA ( C market and Maxi diskont ) • Secure that we are not OOS in major stores • Promo leader for in store promotions
Intch is a Professional Networking App for the Future of WorkSee more people like Boris on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501474 people
16
Business Advisor/Startup Mentor/Inclusive & Sustainable Growth @ Sefini Consulting
15
Sales and Marketing Manager @ Katalog
56
Business Development Representative @ Tech Tailors
122367 people
15
Sales and Marketing Manager @ Katalog
17
Founder & CEO @ Stratum Advisory
17
Product Manager @ Avito