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Work Background
Trader InteractiveDirector Strategic Initiatives
Nov. 2022 - May. 2025La Farge, Wisconsin, United States
Trader InteractiveDirector of Powersports OEM & Strategic Partnerships
Nov. 2022 - May. 2025La Farge, Wisconsin, United StatesI help OEMs engage our core customer base of buyers and dealers alike. We create programs and initiatives that generate sales and improve branding on the 3rd largest trafficked powersports site in the USA.
S&S Cycle, Inc.Off-Road Products/Brand Manager
Dec. 2021 - Nov. 2022Viola, Wisconsin, United States
Lost Coast TradersOwner and Lead Trader
Jun. 2017 - Sep. 2022Timber Cove, California● Consulting for sourcing hard part and soft good from alternative sources both in Europe and Asia ● Professional Presentations for Govt. Agencies, Retail Dealers and Distributors for Factory clients ● Retail and wholesale consulting, product training and selling skills evaluation ● Marketing and Product Rollout Event and Execution for premium brands of cars and motorcycles ● Sales, Technical and CSR skill training for retail dealerships for both Auto and Powersports Industries
Littlewood PVT LTD.Dir. of Business Development
Jun. 2017 - Jan. 2020Cazadero, California, United States● Liaison with existing clients in developing new products and apparel projects. ● Develop new business from brands looking for a better solution and higher quality ● Develop new clients beyond the powersports industry in parallel industry of sporting goods and technical clothing.
Fashion Mag Apparel IncGlobal Brand Manager Firstgear Apparel and Accessories
Jan. 2016 - May. 2017Irvine, California, United States● Evaluate and plan relaunch of brand for 2019 ● Evaluate slow moving and redundancies in line ● Create and develop new products for 2018 and 19 seasons for re-launch to maintain relevance(Due to MAG failure to pay for materials and subsequent Bk all targets were missed) ● Create and implement marketing and media plans for moving current inventory ● Work with design team, products team to plan timely arrival of products ● Work with salesforce nationwide by ride alongs, dealer events and major motorcycle events. ● Was able to bring sales up in the 2nd half of the year for 2% increase over the previous 3 flat years.
SCHUBERTHRegional Manager
Jun. 2015 - Dec. 2015Aliso Viejo, California, United States● Factory Representative in CA, AZ, NV. ● Merchandising and Sale of Schuberth and Held Products to existing Dealers ● Recruitment and setup of New Dealers ● Recruitment and training of Sales Reps ● Attend tradeshows and consumer events as needed Regionally and Nationally
Venture Heat®Powersports Division Dir.
Apr. 2013 - Jun. 2015Huntington Beach, California, United States● Sales and Marketing of 12v heated clothing to Dealers, Distributors(WPS) and OEM ● Develop Advertising and Media Campaigns for print, online and E-com ie: Motorcyclist, Cycle World and ADV Moto ● Work with factory to develop and improve design of new products ● Travel with Distributor Sales Force and attend Consumer/Trade Shows attended all 11 International Motorcycle Shows 2014-2015 season ● Create and present Feature/Benefit presentations for consumers and internal staff both online(Co. Website) and live(International Motorcycle Shows) ● Media and Placement Relationship Management ie: BMWMOA Magazine, Kawasaki OEM development team
Fulmer HelmetsProduct Director Helmets and Apparel
Jan. 2009 - Mar. 2013Memphis, Tennessee, United States● Developed 12 new models and graphic updates for spring launch in a very short time of seven months with all product available at launch(1st time in 11 years) ● Negotiated price, quantities and new models for increased GP up from an average of 42% to 48% ● Work with factories to correct issues of quality and fit for the US markets achieved by visits to Asia, Skype, email and web conference ● Increased distribution channels for non-domestic sales by working with target market distributors and adding proper certifications to achieve viability ● Work with DOT and test labs to insure compliance of and correct failure issues in the field ● Maintain Marketing relationships with press and major media channels including blogs and websites ● Event Representations as needed to train and market products with dealers and sales force ● Staff training of inside and outside sales force ● Industry representative of company on MIC (Motorcycle Industry Council) meetings and report planning
ZEITGEIST MARKETING & BUSINESS DEVELOPMENT LIMITEDSmall Business Owner
Jan. 2004 - Dec. 2008St Paul, Minnesota, United States● Consulting for sourcing hard part and soft good from alternative sources both in Europe and Asia ● Professional Presentations for Govt. Agencies and Retail Dealers for Factory clients ● Retail and wholesale consulting, product training and selling skills evaluation ● Marketing and Product Rollout Event and Execution for premium brands of cars and motorcycles ● Professional Driver instruction for High Performance Cars/Motorcycle Schools ● Executed and Managed Marketing and Branding program for BRP Can-Am Spyder Tour Launch ● Sales, Technical and CSR skill training for retail dealerships for both Auto and Powersports Industries
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