Danylo Lavryk - Consultant, Workday

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Work Background

WorkdayValue Consultant

Aug. 2024Poland, WarsawConsulted with global sales teams to enhance value-selling strategies and develop tailored business cases that supported investments in Workday’s tools and products • Value Consulting & Business Cases – Advised global sales teams on value-driven methodologies, equipping them with tailored business cases that articulate the impact of Workday solutions on business performance. • Sales Enablement & Strategy – Developed structured frameworks and self-serve tools to streamline value messaging, empowering sales teams to scale value-based selling and optimize deal strategies. • Process & Tooling Optimization – Led enhancements in value-selling processes and digital tools, refining methodologies and developing content to improve efficiency and business case effectiveness.

KearneyConsultant

Dec. 2022 - Apr. 2024Poland, WarsawOver 15 cross-industry projects, driving strategic transformations and digital innovations across 6 European countries • Financial Industry: o Digitization Analysis: Conducted deep analysis of the level of digitization of the financial sector and public services at the global and local levels, highlighting regional trends and leaders, as well as developing strategies and steps for improvement for a leading global financial company o Retail Banking Study: Orchestrated Retail Banking Radar 2023, which covers 89 retail banks across 21 European and North American markets leveraging segment reports and firsthand customer insights regarding banking product channel preferences, Buy Now Pay Later service and ESG perceptions • Telecommunications and Technology: o Top-line transformation: Led 6 sales uplift initiatives for a prominent Ukrainian convergent telco operator, leveraging behavioural sales for incentive scheme design o Post-Merger Integration strategy: Conducted market synergy analysis and strategy formulation during successful PMI for Belgian telcos with a focus on brand strategy and customer experience o Due Diligence: Conducted due diligence analysis for telco and security technology companies o EBITDAaL Improvement strategy: Developed cost optimization strategy for more than €35M with a personal focus on the ITN department, call centres, mobile churn rate and loyalty programs • Healthcare and Public Sector: o Medical Market Analysis: Advised on market strategies and emergency steps for localization and transportation of medical products and equipment for >10 companies during full-scale war in Ukraine o Urban energy Resilience Planning: Formulated a comprehensive resilience strategy for urban energy diversification, integrating sustainable technologies with decreasing usage of gas by 30% for the >1M city o Crisis Recovery Framework: Developed prioritization framework for the evaluation of recovery and development projects in regions which suffered from emergencies (war, natural disasters, pandemic) o Humanitarian Logistics Platform: Crafted and deployed a global logistics platform to streamline essential supplies delivery, uniting manufacturers (>30), logistics entities (>50), and NGOs (>10)

KearneyJunior Business Analyst

Nov. 2021 - Jan. 2022Poland, WarsawOver 15 cross-industry projects, driving strategic transformations and digital innovations across 6 European countries • Financial Industry: o Digitization Analysis: Conducted deep analysis of the level of digitization of the financial sector and public services at the global and local levels, highlighting regional trends and leaders, as well as developing strategies and steps for improvement for a leading global financial company o Retail Banking Study: Orchestrated Retail Banking Radar 2023, which covers 89 retail banks across 21 European and North American markets leveraging segment reports and firsthand customer insights regarding banking product channel preferences, Buy Now Pay Later service and ESG perceptions • Telecommunications and Technology: o Top-line transformation: Led 6 sales uplift initiatives for a prominent Ukrainian convergent telco operator, leveraging behavioural sales for incentive scheme design o Post-Merger Integration strategy: Conducted market synergy analysis and strategy formulation during successful PMI for Belgian telcos with a focus on brand strategy and customer experience o Due Diligence: Conducted due diligence analysis for telco and security technology companies o EBITDAaL Improvement strategy: Developed cost optimization strategy for more than €35M with a personal focus on the ITN department, call centres, mobile churn rate and loyalty programs • Healthcare and Public Sector: o Medical Market Analysis: Advised on market strategies and emergency steps for localization and transportation of medical products and equipment for >10 companies during full-scale war in Ukraine o Urban energy Resilience Planning: Formulated a comprehensive resilience strategy for urban energy diversification, integrating sustainable technologies with decreasing usage of gas by 30% for the >1M city o Crisis Recovery Framework: Developed prioritization framework for the evaluation of recovery and development projects in regions which suffered from emergencies (war, natural disasters, pandemic) o Humanitarian Logistics Platform: Crafted and deployed a global logistics platform to streamline essential supplies delivery, uniting manufacturers (>30), logistics entities (>50), and NGOs (>10)

Viking DevelopmentConcept Development & Strategy Consultant

Oct. 2021Ukraine• Project Concept Development: Designed strategic frameworks for new residential complexes, including service offerings, amenities, design selection, and location optimization • Brand Strategy & Positioning: Defined unique value propositions, developed brand concepts, and crafted communication strategies to attract target audiences • Commercial Strategy: Contributed to the development of sales strategies, identifying key distribution channels and demand-generation tactics • Supporting Business Ventures: Assisted in the launch and operational setup of a real estate agency and property management services, establishing business models and scaling strategies

Ukrainian Association of Furniture ManufacturersOutbound Team Lead

Oct. 2019 - Mar. 2020Ukraine, KyivMarketing Leadership in International Expo: Led team, securing engagement from 150 international companies for the 'Furniture of Ukraine Business Expo' in collaboration with USAID, UFA, and EUROindex

PatelniaCo-Founder

Jun. 2019 - Jun. 2021Ukraine, KyivExpertly managed and scaled event company across the whole country, spearheading over 20 multifaceted events • Business Expansion Leadership: Formulated and executed dynamic growth strategies, significantly raising company profile and expanding market presence, culminating in a 400% increase in company size • Event Management Excellence: Directed the full lifecycle of over 20 diverse events, including conferences, concerts, and parties throughout Ukraine, achieving outstanding quality and client satisfaction, with guest attendance spanning 20 to 700 individuals

Nordecon ASAssistant Project Manager

Jun. 2017 - Aug. 2017Kyiv City, Ukraine

Verkhovna Rada of UkraineAssistant to Member of Parliament

Nov. 2016 - Apr. 2019Kyiv, Kyiv City, Ukraine