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Work Background
The KPI InstituteProduct Manager
Jun. 2025Мельбурн, VIC1. Led end-to-end product lifecycle, from strategy and roadmap development to feature prioritization, launch, and optimization. 2. Drove cross-functional collaboration with engineering, design, marketing, sales, and operations to ensure successful delivery and adoption. 3. Conducted market research, user testing, and data analysis to guide product decisions and continuous improvement. 4. Developed and executed go-to-market plans, pricing strategies, and product positioning to increase awareness, demand, and user adoption. 5. Identified and managed strategic partnerships to expand product capabilities, enhance market reach, and unlock new revenue opportunities.
PT Sentra Vidya Utama (SEVIMA)Product Manager
Feb. 2024 - Sep. 2025Surabaya, East Java, IndonesiaResponsible for the entire product lifecycle, from conception to launch and beyond, ensuring that our products meet market demands, align with business goals, and exceed customer expectations. 1. Responsible for the entire product lifecycle, from conception to launch and beyond, ensuring that our products meet market demands, align with business goals, and exceed customer expectations. 2. Work closely with engineering, design, marketing, sales, and other stakeholders to drive product development and delivery. 3. Plan, execute, and optimize integrated marketing campaigns to generate awareness, drive lead generation, and accelerate customer acquisition through go-to-market strategies. 4. Develop sales enablement resources and tools, such as sales decks, battle cards, product guides, and training materials, to empower sales teams and facilitate effective selling. 5. Maintain and develop relationships with stakeholder to get generate leads and company willing to pay for another business revenue.
McEasyProduct Marketing Manager
Feb. 2022 - Nov. 2023Сурабая1. Conducted market research and customer analysis to identify trends, competitor insights, and user needs, informing product positioning and messaging. 2. Developed and executed go-to-market strategies for new product launches and feature updates across multiple channels. 3. Created integrated marketing campaigns and product content, including datasheets, sales decks, case studies, and whitepapers to drive awareness and demand. 4. Enabled sales teams with structured sales tools, objection-handling guides, and product training materials to improve conversion and product understanding. 5. Monitored post-launch performance, tracked key KPIs, and optimized strategies based on market conditions and user feedback.
Asuransi AstraProduct Management
Jan. 2018 - Feb. 2022Jakarta Raya, Indonesia1. Initiate, analyst, propose and launch new product ideas (product development). 2. Maintain existing products (product management). 3. Lead the process of product registration to OJK. 4. Conduct market intelligence to maintain competitiveness and profitability of product offering.
Asuransi AstraManagement Trainee
May. 2017 - Dec. 2017Jakarta, IndonesiaFinal Project : Create a new design product - Student Personal Accident
AIESEC in SurabayaLocal Committee President
Jul. 2016 - Jun. 2017СурабаяA non – profit international youth organization with the vision “Peace and Fulfillment of humankind’s potential”. I was responsible to lead 130+ students. Ensuring growth, financial, operational, organizational sustainability and making sure all operation supports Sustainable Development Goals (SDG) from UN through our products.
AIESEC in SurabayaVice President Of Business Development
Oct. 2015 - Jun. 2016Surabaya, East Java, IndonesiaTo ensure entity brand management, partnership management, entity positioning in corporate, government engagement, and university engagement.
AIESEC in SurabayaVice President Human Resources
Jul. 2015 - Sep. 2015Surabaya, East Java, IndonesiaResponsible for doing internal and external recruitment, and human resources allocation on time according to the talent planning
Politeknik Perkapalan Negeri SurabayaHead of Shipbuilding Union
Mar. 2013 - Feb. 2014Surabaya, East Java, Indonesia- Student Organization in Surabaya Shipbuilding State of Polytechnic (PPNS) - Lead 90+ student, managed weekly/monthly meeting, to ensure operation to build sense of belonging, education as engineering
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