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Work Background
AirGradient Ltd.Communications Manager
Nov. 2023Responsibilities: - Develop and deliver tailored pitches to position leadership for speaking opportunities at industry events. - Build collaborations with global universities, government institutions, and NGOs to advance air quality monitoring technology. - Design and execute external communication strategies, including newsletters, blogs, and press campaigns. - Organize webinars and forums to connect stakeholders with actionable air quality insights and solutions. - Manage media outreach and campaigns to enhance visibility for AirGradient’s initiatives. Impacts: - Built partnerships with global institutions, contributing to advancements in air quality monitoring. Increased brand visibility through impactful communication strategies and media engagement. - Improved community engagement by organizing interactive forums and webinars. - Strengthened AirGradient’s public presence through consistent, mission-driven outreach efforts.
QoalaSenior Public Relations
Feb. 2023 - Mar. 2024Jakarta, IndonesiaResponsibilities: - Lead the shared-service communications team, driving collaborative efforts between Qoala as accompany and its 3 unit businesses. - Conceptualize and execute innovative external communication strategies to promote Qoala's brand image. Impacts: - Achieved a 30% increase in media coverage and positive mentions for Qoala and its 3 unit businesses - Securing top-tier publication and interview invitations both from National to International media outlets. - Spearheaded successful crisis management and reputation-building efforts during challenging times. - Built strong media relationships resulting in a 15% increase in media awareness.
QoalaPublic Relations
Aug. 2021 - Mar. 2023Responsibilities: - Managed daily PR tasks and media relations for Qoala and its 3 unit businesses. - Coordinated shared-service communications needs between Qoala as a company and its 3 unitbusinesses. - Assisted in conceptualizing and executing the external communication strategy for Qoala. Impacts: - Improved media coverage by 70% through targeted PR efforts. - Enhanced brand visibility and reputation for Qoala and its 3 unit businesses. - Contributed to the successful execution of multiple Qoala campaigns. Awards: - Recognized as the "Team-players" for outstanding performance in PR for cross-department working strategies.
Media Buffet PRPublic Relations Consultant
Feb. 2021 - Aug. 2021Responsibilities: - Conceptualized and managed strategic communication initiatives for diverse clients, including state-owned enterprises, automotive companies, and multi-finance institutions. - Built and maintained strong client relationships, understanding their unique needs and delivering tailored communication services to fulfill their objectives. Impacts: - Contributed to enhancing client satisfaction by implementing innovative communication strategies, leading to successful brand visibility and market penetration for clients.
KoinWorks - Lunaria Annua TeknologiPublic Relation Executive
Nov. 2019 - Apr. 2020Jakarta, IndonesiaResponsibilities: - Build and led the planning, execution, and management of local and national monthly events and campaigns, reaching a diverse audience across multiple cities, including Jakarta, Bandung, Surabaya, Makassar, and others. - Took charge of creating and distributing of an engaging internal newsletter and release, ensuring effective communication and alignment within the organization. Impact: - Enhanced internal communication and information dissemination, leading to improvement in employee internal understanding and collaboration.
EdelmanReputation Intern
Jul. 2019 - Oct. 2019IndonesiaResponsibilities: - Assisted clients in communication services, including media monitoring and managing communication plans and documents. - Played a key role in event planning and on-ground support, ensuring seamless execution and client satisfaction. - Conducted thorough desktop research to gather critical insights and data for client projects. Impacts: - Significantly improved media engagement for clients by implementing strategic communication plans. - Enhanced client decision-making processes through comprehensive and data-driven research reports.
INTERPOLInternational Communication Intern
Oct. 2018 - Jan. 2019IndonesiaResponsibilities: - Assists communications efforts within the International Communications Division at INTERPOL, handling notices and facilitating effective communication with global INTERPOL members. - Conceptualized and implemented a streamlined process for translating crucial documents, ensuring accurate and timely dissemination of information across language barriers. - Actively participated in internal meetings and events, contributing insights and expertise to enhance collaboration and decision-making. Impact: - Significantly improved international communication and cooperation among INTERPOL members, resulting in faster response times and better coordination.
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