Antonius Tan - Digital Enthusiast,

Digital Enthusiast

Help Desk SupportCustomer ServiceGrowth HackerPostGraduate🎓 StudentHead of GrowthBusiness Development ManagerMarketing Analytics ManagerEmail Marketing ManagerSEO ManagerContent ManagerSales & BizDevMarketing

Antonius served formerly as the Head of Digital Business section at MSIG Indonesia and Chief Digital Business Officer at Sequis Life Indonesia, where he spearheads the company’s digital transformation initiatives, driving innovation and customer-centric solutions. With over 13 years of experience across insurance, healthcare, e-commerce, and FMCG industries, Antonius has a proven track record of enhancing digital platforms and boosting user engagement. Under his leadership, Sequis Life achieved a >300% ROAS in digital sales and expanded its online presence across Indonesia. Antonius is passionate about leveraging technology to create seamless user experiences, positioning the organisation as a leader in the digital landscape.

PT Asuransi Jiwa Sequis LifeChief Digital Business Officer - Head of Digital Channel

Oct. 2018 - Dec. 2025Jakarta, IndonesiaLeading digital business arm of an award-winning insurance company with the following responsibilities. • Set and implement digital sales strategy on B2C, B2B, B2B2C and hold accountable for the PnL of generated revenue, platform performance and after-sales service • Develop the growth roadmap for digital sales for insurance products in consultation with several business units to integrate new products, promo schemes, and data flows; and enhance functionalities / improve online customer journeys, and automation features • Spearhead UI/UX, Analytics, Tech, Business, Digital Marketing (paid ads, organic, social media), Digital Ops, and Telemarketing to develop wireframes, development documentation and process flows, develop A/B test plans, monitor tech development and create digital marketing campaign and strategy to optimise conversions and win the market • Responsible for onboarding new products, supporting marketing campaigns, and increasing conversions by providing the best user journeys • Collaborate and drive business stakeholders to meet digital sales target and digital insurance self-service adoption, influence offers and campaign strategy to maximize quality traffic and online conversion rate • Work in cross-functional stakeholders with Marcom, Product, Information and Technology, Finance and Accounting, Health Ecosystem Partnership, Innovation Lab, and Customer Service • Liaise with business and product stakeholders (scope/timeline/quality) to communicate targets and ensure testing activities meet the delivery timeline • Monitor and optimize the performance of sales, on-site conversion (CVR), identify issues in drop-off • Support business partners and team to resolve production, technical integration, and digital operations issues timely; be hands-on and proactive in finding solutions or patterns, coaching, and assisting team members to facilitate operational activities • Demonstrate day-to-day cross-functional leadership for managing business stakeholders

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