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Work Background
Vans, a VF CompanyMarketing Director - EMEA Brand Management
Oct. 2022
Vans, a VF CompanyMarketing Director - EMEA Marketplace
Aug. 2019 - Jan. 2023What does success look like in this role? Having a team of four direct reports, and twenty indirect reports across EMEA; all crystal clear on our annual and seasonal marketing initiatives. Cutting out the static and the noise, by focussing on what matters. Bringing new consumers into our brand. Delivering engaging consumer experiences. Building consumer lifetime value. How? Through a global brand narrative that is executed locally, in partnership with our key accounts, local communities & athletes, PR agencies, local media and Vans events.
Vans, a VF CompanySenior Marketing Manager - EMEA Local Markets
Jan. 2018 - Jul. 2019Key focus area: elevating the Vans brand through our Marketplace Strategy with a focus on Key Cities. Building brand love for our Vans consumers and fans by delivering engaging experiences with physical and digital touch-points. Planning and executing seasonal brand & product marketing campaigns aligned to the Vans Global Go-To-Market process. Team of 9 direct reports EMEA Country Marketing Managers (UK, France, Italy, Scandinavia, Benelux, Germany, Iberia, Russia, Czech and Poland) as well as Emerging Markets and Distributors.
Vans, a VF CompanyMarketing Manager - EMEA Local Markets
Mar. 2017 - Dec. 2017Joined EMEA central marketing team overseeing selected local markets: Italy, Iberia, Scandinavia, Benelux, Emerging Markets and Distributors. Key focus areas in action sports, marketplace strategy and regional-to-local alignment.
Vans, a VF CompanyBrand Manager - Sub Saharan Africa
Feb. 2015 - Feb. 2017Opportunity to join the Vans South Africa distributor business during a change of ownership. Transitioned from localized strategy to regional strategy anchored in EMEA Go-To-Market process. Unlocking business potential through aligning the brand to a global vision. This enabled the team to think globally and act locally. Leading all local marketing, sales and merchandising (footwear only) strategies. Responsible for Vans P&L within the group portfolio.
BataBrand Manager - TOMY TAKKIES
Jun. 2014 - Jan. 2015Sales, product line management, sourcing, supplier negotiation, pricing, brand and product marketing.
NikeCategory Sales Manager
Jun. 2013 - May. 2014Category Sales Manager (South Africa) for Nike Sportswear, Jordan, Nike SB and Nike Basketball. Category Lead for Nike Sportswear.
NikeCategory Sales Manager
Jun. 2013 - May. 2014Category Sales Manager (South Africa) for Nike Sportswear, Jordan, Nike SB and Nike Basketball. Category Lead for Nike Sportswear.
DC ShoesSenior Brand Manager
Jan. 2007 - May. 2013Ground zero for DC Shoe Co. in Sub-Saharan Africa. Employee number two, to later lead a team of nine head office staff, six sales agents and a warehouse team. P&L owner for DC Shoe Co. brand in South Africa as a direct market in EMEA region, reporting in to NAPALI S.A.S (European HQ), whilst maintaining close partnership with Global HQ in Huntington, USA. Managed all functions ranging from Sales, Marketing, Merchandising. Additional key support functions including: costing, local apparel sourcing and manufacture, as well as brand protection, credit control, shipping and logistics (inbound and outbound).
Boogaloos Pty Ltd.Regional Manager
Oct. 2005 - Feb. 2007Started my career on the shop floor of Booglaoos skate shop. A lot of what I learned back then, I still apply today.
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