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Work Background
Self-employedMarketing, Sales and Communication Trainer and Consultant
Aug. 2025BelgiumTailormade trainings in marketing, communication and sales Conference moderation
AMPLOHead of Marketing, Strategic Partnerships & Business Development
Oct. 2018 - Jul. 2025Brussels Area, Belgium· Drove strategic marketing programs at Amplo, strengthening key accounts and boosting stakeholder satisfaction by 14%. (B2B, B2C, B2G) · Co-organized flagship conferences at international festivals, attracting up to 450 participants and creating lasting connections through keynotes and networking. · Rolled out content marketing strategies that increased brand visibility by 78% and grew stakeholder engagement across both the usual and unusual channels. · Led the sales team with a lean, mentoring-focused approach, helping team members exceed targets by 8% while building a culture of trust and growth. · Designed and launched integrated sales & marketing frameworks for SaaS, reducing sales cycles by 10% and improving client adoption rates by 30%.
mediarte.beHR consutlant
Feb. 2017 - Sep. 2018Brussels Area, Belgium• Served as the primary contact for social legislation in the audiovisual sector, ensuring compliance with evolving regulations. • Developed practical resources for employers and workers by monitoring employment-related legal developments. • Organized seminars and study days to promote awareness of relevant regulations, enhancing industry knowledge. • Managed website content and newsletters, effectively communicating legal insights to stakeholders.
Le Foyer Centre Culturel de Perwez asblManaging Director
May. 2015 - Jan. 2017Perwez• Supervised a dedicated team of 10 in HR and administrative functions, enhancing operational efficiency. • Developed strategic communication policies that increased institutional visibility and community engagement. • Coordinated cultural events and exhibitions, aligning programming with organizational objectives to foster community connections.
RandstadRandstad Art (later named Amplo) Sales Manager
Jun. 2005 - May. 2015Belgium• Provided specialized HR consultancy services for artist contracts in the Belgian and international markets. • Collaborated with major clients such as RTBF, RTL, La Monnaie/De Munt, Benuts, nWave and Dreamwall to ensure compliance with social regulations within their respective sectors. • Facilitated successful business arrangements between artists and industry stakeholders, enhancing contract negotiation processes.
Lyreco BeneluxSales Advisor
Oct. 2004 - Jun. 2005• Engaged with multinational companies to drive B2B sales in office supplies. • Negotiated and successfully closed commercial deals, enhancing client relationships. • Analyzed market trends to identify new business opportunities, resulting in a 25% increase in sales. • Collaborated with cross-functional teams to streamline processes and improve customer satisfaction.
COMARDENSales Advisor - Communication Consultant
Mar. 2003 - Oct. 2004Belgium• Served as a B2B and B2C sales advisor specializing in roofing, insulation, and building materials. • Developed and implemented effective branding strategies, enhancing visibility and engagement. • Created compelling website content that increased user interaction. • Collaborated with architects, building and real estate companies to tailor solutions that meet specific project needs.
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