Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Young ToysLeader of Media Team / Strategic Planning
Apr. 2018 - Nov. 2019South Korea, SeoulIn charge of Strategy Team working with five team members. Execute various market and consumer re
search, set brand and product strategies, set product portfolio for mid-long term pipeline, set a mid-long
term business plan, and set company’s KPI. Work of identifying issues and finding solutions. Also, seek
new business opportunities for sustainable business growth. After being relocated to Media Team, manage
and distribute Young Toys’ own IP animation contents to terrestrial, cable TV and IPTV platforms. Also cre
ate various new media contents for the company’s YouTube channel that has 4.8 million subscribers. Col
laborate with various media platforms and other children targeted IPs to ensure achieving Young Toy’s
brand marketing purposes.
Young ToysHead of Marketing Division
Apr. 2014 - Jan. 2016South Korea, Seoulsearch and sales support activities; brand management, conduct consumer research, TVC production, me
dia execution, online & offline promotions, brochures and catalogs, VMD(Visual Merchandise Display) pro
duction, stores demos, viral contents creation, co-marketing and PR. Also, participate in new toy design
and development projects.
Associated PressRegional Account Director
Jan. 2006 - Dec. 2010South Korea, SeoulMain responsibilities were to manage and increase the subscription sales of AP’s news contents (text,
video, image and other media related service) in Asia which included the regions like S.Korea, Malaysia,
Vietnam, Cambodia, Laos, Bangladesh, Guam and Mongolia. More descriptively, prepared business sub
scription contracts, coordinated and intermediated between local clients’ news needs/request and the main
head office’s product delivery, training of local clients on newly introduced media products and on new
technology required to receive the service, and lastly, budgeting and market analysis of regional markets.
(Client: KBS, MBC, SBS, Chosun Ilbo, Joongang Ilbo, Dong-a Ilbo, RTM, TV3, Vietnam TV, HTV, Bangla
desh TV, etc.)
aLcommunicationsAccount Manager
Dec. 2002 - Nov. 2005South Korea, SeoulDelivered total advertising service to our own clients as well as to other ad agencies in partnership.
Arranged various market researches as well as promotions and PPL. Also, handled and planed media exe
cution. Won a pitch for Golden Dew. (Client: GM Daewoo Motors’ Lacetti, Mirae Asset, Makeup Forever,
MSN, Golden Dew.
Publicis GroupeAccount Executive
Apr. 2001 - Nov. 2002South Korea, Seoul
Mainly participated in Renault Samsung Motors’ SM5 maintenance campaign. Prepared a market survey
and research ahead of Enpro brand launching from Bristol Myer. (Client: Renault Samsung Motors, Marie
France Bodyline, Shindorico Office Equipment, Bristol Myer Squibb)
Ogilvy & MatherAccount Executive
Nov. 1999 - Apr. 2001South Korea, SeoulProvided total marketing and advertising service to multi-national clients. Prepared various types of report
ing and paper work for a global network between Ogilvy & Mather’s worldwide regional offices. Conducted
brand researches and studies for Huggies in setting up a brand platform.
(Client: Kimberly Clark Huggies, American Express)
Intch is a Professional Networking App for the Future of WorkSee more people like Minjoo on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
18
Operations Planner @ US Army
16
Managing Director @ Twigs Strategic Consulting
32
Independent Strategist
328753 people
32
Independent Strategist
16
VP @ TWO Platform
19
Business Development