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Work Background
Project: Human CitySocial Media Marketer
May. 2025 - Sep. 2025At Project Human City, I serve as the operational lead for content strategy and rollout of the Humans Talk podcast across TikTok, Instagram, YouTube, and LinkedIn. I built the brand’s social media distribution system entirely from scratch—establishing visual identity, platform-specific workflows, and tiered content hierarchies linking longform podcast episodes to reels, shorts, and microcontent. I create agile publishing calendars informed by data insights from Hootsuite. My role bridges strategy, execution, and design—guiding SEO metadata, psychographic persona targeting, video editing, and branded storytelling across five distinct podcast themes. I also collaborate with senior leadership to shape campaign messaging, timing, and delivery for maximum cross-platform impact. Key Accomplishments: Built the end-to-end content distribution strategy from the ground up, launching a new podcast brand across Instagram, YouTube, and LinkedIn with no pre-existing presence. Boosted the social performance score to 690/1000 within weeks through optimized cadence, caption strategy, and formatting. Achieved a 224% increase in impressions in one week by tailoring content to Gen Z/Millennial audience behaviour. Designed production workflows enabling consistent weekly output of reels, shorts, and episodic clips with a lean team. Developed and executed scalable, tiered content hierarchies to drive engagement and guide multi-platform growth.
Home TrustJunior Digital Marketing Analyst
Mar. 2023 - Jul. 2024The objective of the project was to build analytics and reporting on client behavior across different channels in the digital space (including web and mobile) and measure application performance as well as end- to-end user journeys from our prospects and customers. The scope of this project was to capture user behavior in the web and mobile space that includes Oaken.com, and Digital Banking platforms i.e. Oaken Digital and Home Digital. Moreover, data was integrated from multiple platforms like eBankIT (digital banking data warehouse), DASH (deposits originations platform) into HARP (Power BI) so that different data systems can talk to each other. • Supported the implementation of SAS CI 360 analytics tagging across multiple digital platforms to enhance user interaction tracking. • Collaborated with cross-functional teams to define KPIs for automated Power BI dashboards, linking marketing performance with customer insights. • Assisted in integrating diverse data sources into HARP for improved digital journey tracking and reporting.
RIMDOCSales Operations Coordinator
Nov. 2016 - Mar. 2021Vaughan, Ontario, Canada-Demonstrated exceptional time management skills to meet strict deadlines in a commission-based work environment -Built and maintained strong relationships with dealership managers, securing approvals for wheel repair projects -Enhanced operational efficiency through strategic resource allocation, contributing to increased sales and customer satisfaction
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