UchebyamberCreative Director
Apr. 2016 - Aug. 2023Dubai Marina, Dubai, United Arab EmiratesÚCHÈ By Amber, is a Dubai based fashion label providing conceptual and innovative contemporary fashion. With authenticity as well as gender fluidity and edginess woven in the DNA of the brand, our aim is to provide ground breaking designs as well as create room for authenticity and uniqueness in the art of fashion, inspiring our clients and audience to make more daring choices towards fashion. As creative director, I am responsible for overseeing the creative process and finding new ways to tickle the creative mind visually, while still keeping to trends and practicality.