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Work Background
Senior Manager Strategy & Planning - Personal Health Care UAE & Levant (Delivery) & RSA (Design)
Procter & GambleSenior Manager Strategy & Planning - Personal Health Care UAE & Levant (Delivery) & RSA (Design)
Jul. 2025Dubai, United Arab Emirates
Senior Manager Strategy & Planning - Personal Health Care UAE & Levant (Delivery) & RSA (Design)
Procter & GambleSenior Manager Strategy & Planning - Personal Health Care UAE & Levant (Delivery) & RSA (Design)
Jul. 2025Dubai, United Arab Emirates
Senior Manager, Category Strategy & Planning - Personal Health Care Republic of South Africa
Procter & GambleSenior Manager, Category Strategy & Planning - Personal Health Care Republic of South Africa
Jul. 2023 - Aug. 2025South Africa• Delivered consecutive top-line growth through robust planning and commercial execution. • Enabled strong bottom-line delivery by driving strategic cost and resource optimization initiatives. • Contributed to making the South Africa Personal Health Care business one of the fastest-growing in the region. Led and executed strategies that resulted in market share growth across key brands. • Drove cross-functional alignment to ensure seamless execution of business priorities.
Senior Manager, Category Strategy & Planning - Personal Health Care Republic of South Africa
Procter & GambleSenior Manager, Category Strategy & Planning - Personal Health Care Republic of South Africa
Jul. 2023 - Aug. 2025South Africa• Delivered consecutive top-line growth through robust planning and commercial execution. • Enabled strong bottom-line delivery by driving strategic cost and resource optimization initiatives. • Contributed to making the South Africa Personal Health Care business one of the fastest-growing in the region. Led and executed strategies that resulted in market share growth across key brands. • Drove cross-functional alignment to ensure seamless execution of business priorities.
Senior Market Strategy & Planning Manager - Laundry & Fabric Enhancer West East and Southern Africa
Procter & GambleSenior Market Strategy & Planning Manager - Laundry & Fabric Enhancer West East and Southern Africa
Dec. 2022 - Aug. 2023Dubai, United Arab Emirates
Senior Market Strategy & Planning Manager - Laundry & Fabric Enhancer West East and Southern Africa
Procter & GambleSenior Market Strategy & Planning Manager - Laundry & Fabric Enhancer West East and Southern Africa
Dec. 2022 - Aug. 2023Dubai, United Arab Emirates
Senior Market Strategy & Planning Manager - Feminine care and Shave care Nigeria
Procter & GambleSenior Market Strategy & Planning Manager - Feminine care and Shave care Nigeria
Jul. 2022 - Dec. 2022NigeriaLed Go-To-Market design and execution of multi-functional customer/shopper focused initiative for the Feminine care and shave care category across multiple trade channel in Nigeria
Senior Market Strategy & Planning Manager - Feminine care and Shave care Nigeria
Procter & GambleSenior Market Strategy & Planning Manager - Feminine care and Shave care Nigeria
Jul. 2022 - Dec. 2022NigeriaLed Go-To-Market design and execution of multi-functional customer/shopper focused initiative for the Feminine care and shave care category across multiple trade channel in Nigeria
Senior Market Strategy & Planning Manager - Personal care and Feminine care
Procter & GambleSenior Market Strategy & Planning Manager - Personal care and Feminine care
Apr. 2021 - Jun. 2022Lagos, Nigeria▪︎ Led Go-To-Market design and execution of multi-functional customer/shopper focused initiative for the Feminine care and Personal care category across multiple trade channel in Nigeria resulting to ix 177 and ix 182 distribution growth on personal care and feminine care respectively ▪ Co-created trade plan with the commercial team behind retail land scape insight to deliver best in class brand category in the region in fiscal year 21/22 leading to 8% topline growth vs previous year and bottom line by 5% ▪︎ Led business plan sufficiency through owning the category initiative master plan to optimize resources. Delivered brand objective with 13% savings in fiscal year 21/22 behind optimized investment choices ▪ Ensures trade plans are fair and equitable and ‘Go-to-market’ principled and consistent across trade channels
Senior Market Strategy & Planning Manager - Personal care and Feminine care
Procter & GambleSenior Market Strategy & Planning Manager - Personal care and Feminine care
Apr. 2021 - Jun. 2022Lagos, Nigeria▪︎ Led Go-To-Market design and execution of multi-functional customer/shopper focused initiative for the Feminine care and Personal care category across multiple trade channel in Nigeria resulting to ix 177 and ix 182 distribution growth on personal care and feminine care respectively ▪ Co-created trade plan with the commercial team behind retail land scape insight to deliver best in class brand category in the region in fiscal year 21/22 leading to 8% topline growth vs previous year and bottom line by 5% ▪︎ Led business plan sufficiency through owning the category initiative master plan to optimize resources. Delivered brand objective with 13% savings in fiscal year 21/22 behind optimized investment choices ▪ Ensures trade plans are fair and equitable and ‘Go-to-market’ principled and consistent across trade channels
Key Account Manager
Procter & GambleKey Account Manager
Nov. 2017 - May. 2021South West Nigeria▪︎ Executed Go-To-Market transition in the South-West territory leading to +20% sales growth ▪ Organized distributor Go-To-Market engine to profitable cover 18,000 high frequency stores in South-West region to enable direct and indirect distribution to many households ▪ Increased Customer satisfaction by providing multi-functional team of the distributor with training and skills to optimize service delivery in alignment with individual and core business needs ▪ Utilized Sales tracking software to track customer performance and recommend strategy to drive sales growth and product listing ▪ Maintained responsibility of sales, contracts, negotiations and reporting of key account ▪ Performed in-depth competitor review consistently with approved guidance to check competitor activities and initiatives ▪ Execution of customer strategy and Value equation ▪ Execution Joint Business planning behind understanding of key account OTSR to drive sales growth.
Key Account Manager
Procter & GambleKey Account Manager
Nov. 2017 - May. 2021South West Nigeria▪︎ Executed Go-To-Market transition in the South-West territory leading to +20% sales growth ▪ Organized distributor Go-To-Market engine to profitable cover 18,000 high frequency stores in South-West region to enable direct and indirect distribution to many households ▪ Increased Customer satisfaction by providing multi-functional team of the distributor with training and skills to optimize service delivery in alignment with individual and core business needs ▪ Utilized Sales tracking software to track customer performance and recommend strategy to drive sales growth and product listing ▪ Maintained responsibility of sales, contracts, negotiations and reporting of key account ▪ Performed in-depth competitor review consistently with approved guidance to check competitor activities and initiatives ▪ Execution of customer strategy and Value equation ▪ Execution Joint Business planning behind understanding of key account OTSR to drive sales growth.
National Account - International HSM
Procter & GambleNational Account - International HSM
Nov. 2016 - Oct. 2017Lagos Nigeria▪︎ Responsible for managing/tracking results for international hyper supermarket (IHSM) for Nigeria – Shoprite, Spar and Game. ▪︎ Deployment of plans/initiatives/promotions to grow volume and value share. Delivered an outstanding growth in the IHSM business in the fiscal year. ▪︎ Restructuring of the merchandizers KPI to strengthen fundamentals across the stores – leading to over 85% and 80% compliance on shoppers-based design (SBD) and planogram execution respectively. ▪︎ Coordination of in-store activation to increase sales across all brands.
National Account - International HSM
Procter & GambleNational Account - International HSM
Nov. 2016 - Oct. 2017Lagos Nigeria▪︎ Responsible for managing/tracking results for international hyper supermarket (IHSM) for Nigeria – Shoprite, Spar and Game. ▪︎ Deployment of plans/initiatives/promotions to grow volume and value share. Delivered an outstanding growth in the IHSM business in the fiscal year. ▪︎ Restructuring of the merchandizers KPI to strengthen fundamentals across the stores – leading to over 85% and 80% compliance on shoppers-based design (SBD) and planogram execution respectively. ▪︎ Coordination of in-store activation to increase sales across all brands.
intern
Seven-up bottling companyintern
Jan. 2015 - May. 2015North Central Nigeria▪︎ Worked as an intern in the quality control laboratory ▪︎ Ensured manufacturing processes comply with standards at both national and international levels by carrying out different tests. ▪︎ Prepared management and technical reports and customers’ charters.
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