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Work Background
Vex Performance LuresDirector
Jan. 2018Australia
dD Promotion& DesignCreative Director
Oct. 2016Sydney, AustraliaI am currently the founder and Creative Director of dD Promotion & Design. Drawing on a depth of knowledge gained from over 20 years working with a vast array of large and small brands from around the world from FMCG to QSR environments. I have the expertise needed to engage targeted audiences, drive results and deliver the brand experience that fosters client loyalty. My strengths and expertise are in strategic design and targeted marketing, innovative concepts for consumer promotions and brand engagement. Additionally, brand activations both experiential and digital extensions, corporate identity, brand and product development and awareness campaigns servicing both B2B and B2C portfolios are some core capabilities. As any professional will tell you, “good design starts with communication and collaboration”, and during my career I have had a great deal of success working with many clients such as McDonald's, Coca-Cola, Unilever, Eveready, Energizer, Bic, Woolworths and Schick to name few of the larger brands. I was also heavily involved with worked in partnership with borrowed equities ranging from the Disney suite to Hasbro, Mattel and DreamWorks to drive a variety of targeted outcomes while taking into account time frames, budget management that all boast exceptional results for all stakeholders involved. A major part of my professional career was gained as a Creative Director at Creata. Creata is a global promotion agency with an extensive worldwide, industry leading blue chip client base. As the Creative Director, in the Sydney studio, I led and directed a team of graphic designers that developed industry and consumer recognised creative solutions in an array of media for all of Creata’s global clients. I also had the opportunity to design many items that are out of the norm for the typical designer from jewellery ranges for Unilever awards to a Cancer Healing Garden for the SAN Hospital in northern Sydney. Sound interesting? Let's chat!
CreataArt Director
Aug. 2011 - Oct. 2016Sydney, AustraliaWorking with some of the largest brands in the world globally, as the Art Director, the core focus of this role was to lead a team graphic designers to fulfil all client design requirements from original briefing, conceptual work, through to finished solution in the market place. With a very hands on approach, my role required both strategic planning and concepting with key clients whilst fulfilling the operational and evolutional activities required for the design team. This involved designing promotional campaigns, merchandise, POP, digital solution including Web and App design. Fostering continued growth of team members in the studio and developing relationships throughout the company, and the client base, was critical to success in this role and is area I am very passionate about. Below are a few of the key areas of responsibility. As our client base is so diverse it is difficult to list them all. • Direction concepting and strategic thinking behind the creative solutions presented • Leading brainstorming sessions, both with the studio and clients, for innovative concepts in line with brief • Giving constructive feedback and sustaining a high level of creative solution and staff competence • Face to face client presentation • Growth, training and development of Design team members • Manage recruitment and onboarding of team members - both permanent and freelance • Manage all aspects of team performance through engaging in regular performance enhancing feedback sessions and evaluating performance against set KPIs • Allocating responsibilities and prioritisation of work within the Studio • Accountability for work quality and consistency of the Design Team
CreataTeam Leader - Graphic Designer
Dec. 2002 - Aug. 2011Sydney
CreataSenior Graphic Designer
Nov. 2000 - Nov. 2002Sydney, Australia
CreataGraphic Designer
Oct. 1998 - Oct. 2000Sydney, Australia
Village Roadshow Entertainment GroupGraphic Designer
May. 1997 - Oct. 1999My key role was to fulfil all Account Service, and other teams, graphic design requirements from original briefing conceptual work, through to finished art. A key purpose is to ensure maximum creative impact to assist in making sales. ESSENTIAL POSITION RESPONSIBILITIES: Key tasks include: • Brainstorming innovative concepts in line with brief • Completing conceptual art executions for initial concepts • Understanding and executing feedback from Senior Designers. • Creating designs ready for print production • Rendering art for presentations including revisions • Design and layout of multi page documents • Colour correction, retouching and manipulation of Photographs.
Blu Roc Promotion & DesignGraphic Designer/Director
Sep. 1994 - May. 1997Operating under a previously owned and operated partnership David was the sole designer of the 1996 Coca-Cola Summer Program including all marketing collateral, POP and merchandise that formed the principal retail items for the highly successful program. Along with a multitude of merchandising programs and brand developments for smaller Brands and Startups.
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