Skinive - AI DermatologistCo-Founder & Product Manager
Aug. 2019 - Dec. 2023Warsaw, Mazowieckie, PolandBuilt and scaled CE-marked, GDPR- and ISO-compliant AI dermatology products from concept to real-world adoption, delivering solutions used by 100,000+ patients and 10,000+ healthcare professionals worldwide. Launched Skinive (B2C) to 100,000+ patients (30,000 MAU) and Skinive MD (B2B/B2C) to 10,000+ doctors (2,500 MAU), delivering 100+ releases across iOS, Android and web platforms. Led the development and expansion of the Skinive AI Model to detect 51 risk classes, resulting in over 2 million completed online skin tests and more than 100,000 identified risk cases via smartphone camera. Key contributions:
- Planned roadmaps, managed releases, built and managed cross-functional teams, established workflows, maintained documentation and ensured smooth delivery across mobile, web, and AI platforms
- Developed financial models, conversion funnels, implemented product analytics (GA, Amplitude, Firebase, AppsFlyer), conducted UX research and A/B testing to optimize growth, and supported user acquisition and scaling through close collaboration with performance marketing teams (TikTok, Meta Ads).
- Managed UX/UI systems and creative production aligned with growth objectives, including app interfaces, marketing creatives, website redesigns and investor materials.
- Orchestrated Product Hunt launch Skinive App: achieved #2 Product of the Day and #5 Product of the Week
- Supported CE Class I certification and ISO 13485 audit readiness, establishing QMS processes and ensuring compliance for clinical deployments.
- Led evolution of Skinive’s AI Cloud Platform, launched web-based widgets and analytics dashboards and provided continuous API support.
- Boosted product visibility and partnerships through Product Hunt, MWC Barcelona, Telecompaper, and programs like EU-India Innocenter and Plug & Play Malta.
- Managed securing over €680,000 in funding (ELISE, Malta Enterprise) and contributed to a €120,000/year Google Grant for nonprofit marketing.