Sleeping Giant MediaSearch Account Manager
Jun. 2014 - Oct. 2021FolkestonePlanning and implementation of PPC, SEO, Outreach Strategy and Social Media Marketing, following up-to-date best industry practices. Running of and continual optimisation of key client accounts. Strategic planning and optimisation across client portfolio. Training agency partners in SEO best practices and tools. Development of teaching curriculum for company training resource. Champion of agency-wide reporting systems. (development, deployment and continued evolution) Process development of agency-wide PPC and SEO resources. Daily management and optimisation of PPC accounts for client accounts ranging from £1,500/month to £50,000/month media spend. On page, and off page search engine optimisation. Link acquisition. Management of social media accounts. Confident application and execution of in-depth SEO and PPC analysis based on a myriad of tools and databases, including (but not limited to) Google Analytics, Google AdWords, SEO Moz, SEMRush and Google Search Console. Implementation of tracking and goal set-up, in order to provide a basis for future optimisation. Constant monitoring of client sites for errors and taking corrective or preventative steps where necessary.