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Work Background
McAfeeSales Director
Jan. 2017Senior executive accountable for the full scope of McAfee’s Consumer business across Latin America, including P&L ownership, revenue growth, subscriber expansion, and strategic partnerships. Proven track record of leading high-performing teams and driving results across complex B2B2C, Telco, and retail ecosystems. • Led a cross-functional Sales team in the region, closely aligned with Partner Success and Partner Product teams to deliver value-driven security solutions. • Executed a comprehensive Omnichannel strategy—successfully delivering offerings through Telco, Mobile, OEM, Direct, MISP, and Retail channels. • Negotiated and managed complex B2B2C deals with leading telecommunications and mobile service providers, driving bundling strategies, recurring revenue, and subscriber growth. • Developed and expanded strong retail partnerships with top-tier retailers across Latin America, optimizing sell-in/sell-through programs, retail marketing campaigns, and point-of-sale presence. • Consistently delivered positive subscriber growth and revenue results by executing region-specific go-to-market strategies aligned with global business priorities. Core Competencies & Skills:
Complex B2B2C Negotiations · Telco & Mobile Partnerships · Retail Channel Management · Strategic Alliances · LATAM Market Strategy · Omnichannel Sales Execution · P&L
Intel SecurityDirector Latin America Consumer Telco
Jan. 2015 - Dec. 2015santiagoResponsible for leading Sales across McAfee’s Consumer Business in Latin America, with a strategic focus on ISPs, Telcos, and Mobile Operators. Drove subscriber acquisition and revenue growth through partner-led monetization strategies and value-added offerings. Led the development of a new monetization strategy for strategic partners, designed to deliver a stronger value proposition for their subscribers. Focused on increasing customer satisfaction, activation rates, and lifetime value through tailored product bundling, improved onboarding experiences, and usage-driven engagement programs. Key Contributions: • Launched innovative partner monetization frameworks aligned with user needs and partner business models, enhancing conversion and retention. • Strengthened value delivery by integrating security offerings into partner services with seamless UX and support. • Improved subscriber KPIs across activation, usage, and LTV through data-informed customer experience initiatives. Core Competencies & Skills:
Partner Monetization Strategy · Customer Value Proposition · Subscriber Lifecycle Optimization · Telco & ISP Alliances · P&L Management · LATAM Market Strategy · Customer Experience Design · Business Development · Product Bundling · LTV Growth ·
McAfeeDirector Telco Channel Latin America
Jan. 2015 - Dec. 2015santiagoLed McAfee’s Consumer & SMB business in Latin America with a focus on ISPs, Telcos, and Mobile Operators. Achieved double-digit YoY growth. Designed and executed new monetization frameworks for strategic partners, enhancing value propositions and driving customer adoption. • Increased customer satisfaction, activation rates, and lifetime value by introducing tailored product bundles, streamlined onboarding, and usage-driven engagement programs. • Achieved measurable double-digit YoY improvements across subscriber KPIs, including activation, usage, and LTV, guided by data-informed customer experience initiatives.
Intel SecurityConsumer Manager Rest of Latin America
Oct. 2012 - Jan. 2015Región Metropolitana de Santiago, ChileLed McAfee’s Consumer & SMB business across Latin America (excluding Brazil and Mexico), overseeing different channels. Directed and developed a high-performing team, driving execution of sales and go-to-market strategies. • Built and strengthened partnerships optimizing profitability and enhancing core product value propositions. • Consistently surpassed 100% quota, delivering solid double-digit growth across all channels.
Intel SecurityConsumer Manager South of Latin America
Jul. 2012 - Jan. 2015Responsible for leading McAfee’s Consumer Business in the Southern Latin America region, overseeing multiple business units including Online, Partners, and Retail. Manage a high-performing, regionally based team and drive execution across sales, go-to-market, and partner success strategies. Work in close collaboration with Marketing and Product teams to ensure alignment on customer needs, campaign execution, product-market fit, and user experience optimization. Focused on growing revenue, expanding subscriber base, and enhancing the value delivered to partners and end users across all consumer channels. Key Areas of Focus: • Regional ownership of all Consumer business activities: Online/Digital Sales, Channel Partnerships (Telcos, ISPs, OEMs), and Retail Distribution. • Team leadership across South LATAM, including strategic planning, sales execution, and operational excellence. • Cross-functional coordination with Marketing and Product teams to drive customer engagement, acquisition, and retention. • Customer-first mindset with emphasis on subscriber lifecycle, monetization, and long-term value creation.
McAfeeConsumer Manager Caribbean, Central & Spanish South America
Jan. 2012 - Oct. 2012Responsible for leading McAfee’s Consumer Business in the Rest of Latin America region, overseeing multiple business units including Online, Partners, and Retail. Manage a high-performing, regionally based team and drive execution across sales, go-to-market, and partner success strategies. Collaborate closely with Marketing and Product teams to ensure strong alignment on customer needs, campaign execution, product-market fit, and user experience optimization. Focused on driving revenue growth, expanding the subscriber base, and enhancing the value delivered to both partners and end users across all channels.
McAfeeConsumer & Small Business Manager South Cone
Nov. 2007 - Dec. 2011Responsible for leading McAfee’s Consumer Business in the Southern Latin America region, overseeing multiple business units including Online, Partners, and Retail. Manage a high-performing, regionally based team and drive execution across sales, go-to-market, and partner success strategies. Work in close collaboration with Marketing and Product teams to ensure alignment on customer needs, campaign execution, product-market fit, and user experience optimization. Focused on growing revenue, expanding subscriber base, and enhancing the value delivered to partners and end users across all consumer channels. Key Areas of Focus: • Regional ownership of all Consumer business activities: Online/Digital Sales, Channel Partnerships (Telcos, ISPs, OEMs), and Retail Distribution. • Team leadership across South LATAM, including strategic planning, sales execution, and operational excellence. • Cross-functional coordination with Marketing and Product teams to drive customer engagement, acquisition, and retention. • Customer-first mindset with emphasis on subscriber lifecycle, monetization, and long-term value creation.
McAfeeConsumer Manager Rest of Latin America
Nov. 2007 - Oct. 2012Gran Santiago, Región Metropolitana de Santiago, ChileLed McAfee’s Consumer & SMB business across Latin America (excluding Brazil and Mexico), overseeing different channels. Directed and developed a high-performing team, driving execution of sales and go-to-market strategies. • Led a cross-functional sales team of 8, working closely with Marketing and Product teams to deliver value-driven security solutions. • Improved sales performance by bringing in new partners, implementing a new GTM strategy, and delivering a talent development program, resulting in a 25% performance improvement
ISI Emerging MarketsCorporate Account Manager
Mar. 2006 - Oct. 2007Gran Santiago, Región Metropolitana de Santiago, ChileNegotiated and managed complex B2B agreements with major accounts, implementing strategies that grew recurring revenue, achieving over 15% ARR growth.
Manager SoftwareSales Manager
Jan. 2004 - Dec. 2005Gran Santiago, Región Metropolitana de Santiago, Chile* Directed a sales team of five, collaborating with Product and Professional Service teams to increase revenue acquiring new customers in B2B segment through their ERP solution.
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