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Work Background
ONE TRIBEFractional CMO
Apr. 2025
LemmaFractional CMO
Apr. 2024
Hash DirectorsFractional CMO
Apr. 2024 - Feb. 2025
ProvenanceFractional CMO
Mar. 2024 - Mar. 2025
ParentallyFractional CMO
Jan. 2024 - Aug. 2024
Espace-incMentor & Advisor
Dec. 2023 - Apr. 2025🚀 Accelerating Success in B2C Ventures 🚀 Thrilled to be a part of the Espace-Inc family as a Mentor and Advisor, specializing in Marketing, Commercialization, and Go-to-Market Strategies for businesses eyeing success in Europe. 🌐 With a passion for unlocking the full potential of B2C enterprises, I bring a wealth of experience to the table. As a go-to person for marketing insights and proven strategies, I am dedicated to steering businesses through the complexities of European markets, ensuring they thrive from validation to sustained growth.
AMS InstituteMarketing Mentor & Coach
Oct. 2023🚀 Business Mentor & Startup Coach at AMS Institute | Fostering Innovation for Advanced Metropolitan Solutions 🏙️ 🔹 About AMS Institute:
AMS Institute is a dynamic collaboration between the Massachusetts Institute of Technology (MIT), Wageningen University & Research, Delft University of Technology, and the City of Amsterdam. Our mission is to tackle complex challenges in metropolitan areas, harnessing the collective expertise in design, planning, life sciences, engineering, physics, mathematics, information technology, and social sciences. Through (research) projects that drive solutions, we contribute to urban progress with practical innovations, products, businesses, and sustainable plans. 🔹 My Role:
As a Business Mentor and Startup Coach at AMS Institute, I have the privilege of guiding and supporting the next generation of urban innovators. I work closely with new cohorts of startups, providing them with invaluable insights and strategies to thrive in the dynamic landscape of advanced metropolitan solutions. 🌟 Empowering Entrepreneurs: I help entrepreneurs refine their vision, strategy, and business models to create impactful solutions. 🚀 Nurturing Innovation: My role involves fostering innovation, encouraging startups to think creatively and tackle urban challenges head-on. 💡 Building Sustainable Ventures: I'm helping startups grow into sustainable businesses that contribute to urban progress. #UrbanInnovation #StartupMentorship #AdvancedMetropolitanSolutions
Your Entrepreneur WhispererMarketing Doctor & Fractional CMO Services
Sep. 2023With me, you get:
Strategic Marketing + Hands-on Execution without the Full-time Cost! I offer flexible and high-impact Marketing & Growth support for startups and scaleups ready to scale. Think of me as "your go-to expert" (or second brain) for Marketing & Growth Strategy with a roll up my sleeves approach, when you need it. With 20 years of global marketing expertise, I've seen the highs and lows of entrepreneurship and will provide you with strategic guidance while establishing impactful brands, new revenue streams, and successfully building and launching new products/ services. Ready to take that step?
OJOAAdvisor
Aug. 2023 - Jan. 2024🌱 Advisor to OJOA's Visionary C-Level Team | Harnessing Wellness from Nature's Hidden Gems 🌿 🔹 About OJOA:
OJOA is a true pioneer in the wellness industry, introducing the world to the transformative power of circular wellness elixirs. Our elixirs are crafted from fruits and vegetables that are often overlooked by commercial standards, creating an exceptional blend that promotes holistic health and sustainability. 🔹 My Role:
As an Advisor to OJOA's esteemed C-Level team, I am privileged to guide and shape our journey toward greater success. Here's how I contribute: 🌟 Crafting a Crowdfunding Strategy: We're revolutionizing the way wellness is brought to the world, and I'm driving the strategies that allow our community to be a part of this exciting journey. 🚀 Shaping Marketing & Communication Plans: From concept to execution, I'm weaving our message into the hearts and minds of wellness enthusiasts around the globe. 📣 Orchestrating PR Outreach: crafting the story, building meaningful connections and increasing visibility. 💡 Defining Brand Positioning: OJOA stands for wellness, sustainability, and innovation, and I'm committed to ensuring our brand reflects these values. 🔄 Pioneering Circular and Sustainable Practices: Our circular approach and sustainability ethos guide everything we do. Let's connect and explore how OJOA's circular wellness elixirs are changing the game in the wellness industry. Whether you're interested in wellness, sustainability, or innovative marketing strategies, I'm here to share insights and explore potential collaborations. Join us on this remarkable journey! 💬🌱 #WellnessInnovation #SustainabilityAdvocate #CircularWellness #OJOAWellness"
Blanq LabsFractional Chief Marketing & Growth Officer (CM&GO)
Aug. 2023 - Dec. 2023✨ Transforming the Crypto Landscape with Blanq Wallet: Empowering You, Securing Your Assets, and Driving Web3 Innovation ✨ 📍 Based in the Vibrant Amsterdam Area 🏙️ 🔹 About Blanq Labs:
At Blanq Labs, we're on a mission to redefine the crypto experience. We've developed a cutting-edge crypto wallet that empowers you to take control of your digital assets and navigate the world of Web3 with ease and confidence. Whether you're a seasoned crypto enthusiast or a newcomer to the space, Blanq Wallet ensures the safety of your assets through a state-of-the-art security protocol, granting you seamless access from anywhere, anytime. We've virtually made it impossible for anyone to compromise your assets, all within an incredibly user-friendly ecosystem. In addition, we're proud to collaborate with esteemed European players in the security sector, leveraging unique technological innovations. 🔹 My Role at Blanq:
As a Fractional Chief Marketing & Growth Officer (CM&GO) at Blanq Labs, I lead an array of strategic initiatives to drive our success: 🌟 Establishing and Evolving Brand Identity and Narrative
🚀 Crafting Go-to-Market Plans for Unmatched Market Entry
📣 Orchestrating PR and Press Outreach for Maximum Visibility
🤝 Cultivating Strong and Sustainable Partnerships
🧠 Offering Product Marketing Insights and Recommendations
🚗 Spearheading Acquisition and Growth Hacking Campaigns
🚀 Elevating SEO and Implementing ASO/ASA Strategies
🌐 Identifying Key Events to Showcase Our Unique Innovations
🗣️ Building a Community of Passionate Advocates
💡 Shaping a Content Strategy and CRM Framework
📲 Devising an Engaging Social Media Strategy
🎬 Directing Creative Content Creators to Amplify Our Message
ClearcoSenior Director of Marketing & Communication EMEA - #Fintech Unicorn
Oct. 2021 - Dec. 2022- 1st Senior Hire to lead the EMEA region Marketing Efforts - Conceive, and develop Brand Marketing Campaigns Strategies,
- Work with the HQ team to localize offerings
- Develop EMEA storytelling and content strategy
- Activate 360 Marketing & Communication Campaigns
- Own all budget planning and resource allocation across the entire marketing function Facts & Figures.
- Part of the Management Team - Budget of $18M annually - Launch 5 Markets
- Brandlift +12% in UK
DiDiDirector of Expansion Marketing and Product
Jun. 2021 - Sep. 2021Scope of Work (SOW) + Deliverables
- Launch of DiDi in Egypt (1st MENA Market)
- Brand Positioning of DiDi in Egypt
- Creation of Launch Campaign
- Media Strategy (OOH, Radio, online, TV, ASA)
- Coordination of PR Strategy
- Product Marketing Launch Strategy (in-app, push, CRM, ASO)
- Social Media Strategy including Whatsapp
- Preparation of a launch of a new Product Prosition in the Sub-Saharian Markets Facts & Figures:
#2 most rapid WOW driver growth worldwide (outside of China)
Ranked #3 on Egypt's App store (iOS) within 5 weeks
+ 17 % of Brand lift within 4 weeks (around Cairo and Alexandria) +18% WOW growth (riders); + 54% WOW growth (drivers)
SØDE DesignCEO & Founder
Dec. 2020 - Aug. 2024🐱 CEO & Founder of SODE Design | Crafting Scandinavian Elegance and Sustainable Cat Furniture in Portugal 🇵🇹 🌟 Achievements: ✅ Led & executed: - Pioneered Brand Creation, Positioning, and Unique Selling Proposition (USP)
- Orchestrated Product Design and Creation
- Strategically Sourced Factories
- Established Brand Identity and Guidelines, encompassing Art Direction, Logo, Coloring, Visual Guidelines, and Tone of Voice
- Devised a Highly Successful Crowdfunding Strategy
- Crafted an Engaging Social Media Strategy
- Engineered an Effective Performance Marketing Strategy
- Masterminded an Innovative E-commerce Strategy 📈 Notable Milestones: 🔹 Garnered PR features in prestigious Design & Pet publications.
🔹 Earned recognition as Best Newcomer Awards Nominee by Pet International (2022).
🔹 Achieved Kickstarter Campaign success, with full backing within just 30 days.
🔹 Received the "Project we love" badge from Kickstarter within 24 hours of launch.
TomTomSr. Director of Consumer Marketing & Product Experience - #Mobilitytech
Nov. 2019 - Jun. 2021- Lead the Marketing & Commercial Strategy, execution, and Experimentation of all marketing activities for the Consumer Division (123M euros): Performance Marketing, Insights, Campaigns, Partnerships, Product Marketing, Communication & PR, working closely with Sales.
- Set up, managed, and tracked a Marketing Plan budget across all channels (ATL, BTL)
- Accelerate Monetization Plan of TomTom Software Products. Facts & Figures.
- #1 in App store for 4 weeks with GO Navigation - + 62% YOY subscriptions for GO Navigation
- +45% over the forecast for Rider 550
- + 26% of growth of all social media channels combined
TomTomDirector of new Consumer Businesses
Jul. 2018 - Nov. 2019- Joined TomTom to launch their new Consumer platforms (3 new Apps) to drive customer acquisition and dust off the brand.
- Create a Marketing Roadmap to support App Launch and Lifecycle working closely with Product Managers, monitoring competition, building a proper growth department, and implementing growth hacking strategies. Facts & Figures.
- Part of the Management team
- Lead a Team of 30 - Budget of 12M annually
- Multiple Consumer Awards
- +35% YOY in $ on Subscriptions - Deal: TomTom Consumer Apps pre-installed on Huawei's devices
PepsiCoFuture Brands - European Director of Digital Experience
Aug. 2017 - Jul. 2018- Create EMEA Brand Positioning for Drinkfinity (1st D2C Brand) - Set up the launch plan and strategy
- Deliver Ecommerce Platform
- Lead Media Strategy
- Lead PR and Influencer Strategy
- Work in collaboration with eCommerce, Supply Chain, and Sustainability at PepsiCo to fast-track the project
- Develop Subscription and Loyalty Programs Facts & Figures.
- Successfully delivered and launched product from scratch after 7 months, hitting the ground running
271 Million Impressions a week after the launch
- Publication in TopTier Media covering Launch
- Sell out of our Startup Box within a week
UberEMEA Regional Operations Manager Customer Obsession
Jan. 2017 - Jul. 2017Transferred to EMEA HQ to scale projects I had worked on for Uber France.
- Led and implemented a Customer Obsession Strategy across 27 countries which implied the redefinition of our Product, our Processes and our People's Training.
Results: Improved Driver's NPS across the EMEA region which saw a significant jump from -46 to +2.
UberHead of Driver Marketing Uber
Aug. 2016 - Jan. 2017Transferred to Paris to help fix the troublesome relationship between Uber and its "supply" force, aka Drivers.
- Establish Driver Marketing Strategy for France
- Created a CSR Recruitment Campaign "70,000 entrepreneurs" with then Economy Minister Emmanuel Macron's team.
- Worked with Director of Operations to relook at earnings mode, incentives, growth.
- Coordinated Participation of Uber Presence in Forums such as Mobility Forum in Paris, and Women's Forum in Deauville
UberHead of Marketing East Canada
Jun. 2014 - Jul. 2016Develop effective programs across all channels (blog, emails, social media, paid marketing, stunt, PR activation,...)
Drive Marketing initiatives and campaigns (re--engagement, petition, uberKITTENS, uberICECREAM, uberBICYCLE)
Manage the execution of integrated marketing campaigns that build pipeline and mature existing opportunities
Manage events: select events, negotiate contracts and manage our presence
Develop Content: create compelling narratives that educate the consumer, the media and explain Uber's value to the marketplace
Create strategic partnerships with like-minded brands and organizations.
Manage the BtoB side with the solution Uber for Business Manage a team of 3 Results:
+ Over 350,000 UBER requests a month in Quebec
+ Over 25,000 people download the app each month in Quebec
+ Montrealers have traveled more than 7 million km on uberX since its launch
+ Brand Partnerships with companies such as Royal Bank of Canada, Air Transat, AirMiles, Molson
+ Participation of UBER in over 500 events.
+ Over 300 companies signed up to Uber for Business in Montreal
+ Engagement rate for email campaign amongst the best in class
HEC MontréalProfessor of Advertising and Marketing
Dec. 2013 - Apr. 2014- Taught a class in Advertising and Promotion with a strong component on Digital Marketing and Social Media
Maison BirksGlobal Director of Communication and Digital Marketing
Oct. 2013 - Jun. 2014- Directed the activities of Digital Marketing towards attainment of Digital Marketing goals and objectives worldwide (Canada, Usa, China)
- Reviewed analysis of activities, costs, P&L, and forecast data for all areas of Digital Marketing responsibility.
- Developed quarterly plans with analysis of success and failures for all areas of responsibility.
- Created Narratives to educate customers and support new collection launches
- Worked with Media and Creative Agencies to plan our campaigns and optimize our media buys
- Ensured superior success for the online launch and direct sales of our products.
- Developed and strengthen our database of customers and potential customers.
- Managed a team of 8. Results:
+ First time appearance in a "Challenger" position in 2013 L2 Think Tank "Watches and Jewelry" Report (before Boucheron, Jaeger Lecoultre, Baume & Mercier)
+ 2014 Infopresse Media Grand Prize for the "Say I DO!" Campaign
+ Silver Medal at the « International Daveys Awards » for Video Content
Maison BirksGlobal Director of Digital Marketing, eCommerce and Content
Jan. 2012 - Sep. 2013- Led the full revamp of Maison Birks on the digital ecosystem (e-commerce website, social media, media buys, newsletter)
- Developed and implement a global eCommerce business plan for Maison Birks, Mayors and our other distributed luxury brands products
- Recruited, hired, and trained the necessary personnel in order to meet long and short term business goals
- Developed annual budget, manage expenses and review and analysis of actual expenses in comparison to budgeted amounts
- Developed and implemented a digital marketing strategy including SEM, SEO, affiliate marketing, brand awareness, etc., as well as developing and implementing a social media strategy including Facebook, Twitter, blogging, etc.
- Managed the creation and maintenance of website information such as visual redesign and content editing, analyzing and improving website usability and visitor acquisition and retention
- Defined and analyzed metrics, methods and best practices in order to effectively communicate with management, staff, and other individuals concerning projects, targets, clients and KPI's
- Established and implemented guidelines for e-Commerce partners.
- Managed a team of 5 Results:
+ Conversion Rate Increase of 52%
+ Site Visit duration Boost of 21%
+ Customer Acquisition Growth of 83%
+ Social Media Audience Rise of 127%
Lise Watier CosmétiquesDirector of Digital Marketing & e-Commerce
Dec. 2010 - Jan. 2012Lead the full revamp of Lise Watier on the digital ecosystem (e-commerce website, social media, media buys, newsletter)
Build alignment amongst multiple stakeholders regarding strategic direction, initiative priority and overall objectives for the business
Coordinate and guide work of Web, Creative and Media Agencies
Develop and Implement the E-com Sales Strategy to implement the e-sales as a solid channel of distribution
Create Online Marketing Strategy to break the silos from Brick & Mortar experiences (360-Shopping experience)
Set up the Social Media Strategy (followship, contest, content)
Implement SEO/SEM Strategy
Set up guidelines for E-com customer service policy
In charge of Media & PR connection with webzines, bloggers, media (Canal Argent interview) Results:
+ Conversion Rate Increase of 12%
+ Customer Acquisition Growth of 135%
+ Social Media Audience Rise by 96%
+ Elected by Radio Canada as one of the most relevant companies to follow on Social Media in Canada (2011)
Aldo GroupMarketing Specialist
Sep. 2009 - Dec. 2010Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations to prepare country launches
Understand business objectives and design surveys to discover prospective franchisees for country opening
Compile and analyse best retail opportunities
Interpret data, formulate reports and make recommendations onto entry strategy
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Remain fully informed on market trends, other parties researches and implement best practices
Create Marketing and E-marketing Tools for Real Estate Groups and Franchisees
Analyze e-Commerce Platforms for Fashion Retailers: France, Germany, Scandinavia, Japan, South Korea
Manage and Coordinate Brand Image and Equity of our International
Give additional support onto Asian markets to manage in-season Merchandizing for the Philippines, Thailand, Singapore and Vietnam Results
+ Manage Retail Estate of our existing partners: over 500 locations
+ Coordinate New Countries Openings: France, Kazakhstan, Norway, Sweden, Spain, Libya, Ivory Coast, Italy, Austria.
+ Prepare of the Department Budget: USD 350 Millions
COSFIBELBuyer
Apr. 2005 - Aug. 2008Participated in the implementation of the US subsidiary of a European group specialized in premium packaging in cosmetics and beverages. Objective reached of 6 millions dollars turnover after 2 years Achievements: * Managed Purchasing and Sourcing aspects with factories in China and Europe (Budget of 3 millions USD) * Decided Purchase of freight (600K USD) * Created logistics platform and supply chain of the company * Supervised a portfolio of accounts worth 7 millions USD (L'Oreal, Estee Lauder, Bacardi, LVMH) * Followed up projects from conception to client delivery * In charge of the recruitment of new hires
Global Excel Management Inc.Marketing & Communication Project Manager
Apr. 2004 - Apr. 2005+ Manage client's accounts in Europe and Asia worth of 2 million dollars.
+ Coordinate Communication and Marketing Projects
+ Create marketing and commercial tools such as newsletters, brochures and leaflets
+ Manage and coordinate some PR events (bi-annual client conference).
BeiersdorfNivea Junior Product Manager
Jan. 2003 - Aug. 2003+ Manage Nivea Hair Care & Beauty Brand for Belgium
+ Study the trends and consumer attitudes
+ Make new product opportunities proposals for the international Nivea congress
+ Manage PM daily tasks: sales forecast, selection of the products offering, distribution analysis...
+ Coordinate some PR events (Bruxelles Plage, Movie's event)
Laboratoires ExpanscienceMustela Brand Marketing Assistant
Jan. 2002 - Jun. 2002+ Assist Marketing Manager in daily tasks
+ Study the success opportunities of launching a new range of creams for atopic skins
+ Create ads, promotional sets ("Maternity Set" in US retail stores)
+ Translate packagings
SheRise
Droppie
Amsterdam-Centrum, North Holland, Netherlands
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