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ADNOC GroupCommunications Planning Manager
Jun. 2023Abu Dhabi Emirate, United Arab EmiratesInitially consulted for then moved to direct hire at ADNOC Group Communications managing the department’s project management, operating rhythm and business processes. Key achievements include: • Development of and roll-out of a dedicated project management system (Asana) • Becoming a trusted advisor to the department on Asana • Working closely with Senior Management on the development and implementation of new Operating Models for both `group communications and the operating companies. • Supporting the development and implementation of a change management communication plan for the new operating model, working with both external agencies and international departments. • Developing and managing a system to effectively handle event invitations and sponsorships which come through the MD & CEO’s office. • Developing a comprehensive Communications Standard for the ADNOC Group to adhere to best practice communications procedures. • Development of department processes and procedures, ensuring best practice. • Developed an integrated Operating Rhythm for Communications Management and department to ensure smooth running of operations and create awareness of projects across the department. • A trusted advisor and providing strategic counsel to the Communications Management team
Hill+Knowlton StrategiesSenior Consultant
Aug. 2021 - Jun. 2023Abu Dhabi, United Arab Emirates
The Corporate Office UAEOperations Director
Jul. 2019 - Aug. 2021Abu Dhabi, United Arab EmiratesAs Operations Director, I was responsible for the setup, development and management of the project management function within The Corporate Office. This involved developing and maintaining a project plan to ensure all company projects run on time and within budget; managing the accounts; ensuring that each project is fully resourced and forecast the resourcing for future projects. In addition, I collaborated with each client to: • Develop their project management for each project • Develop and implement their marketing and communication strategies • Develop a reporting system to keep clients updated on the status for each project. Key clients included: Ministry of Education, ENEC, Dubai Police. I was also entrusted to manage the business during COVID and ensure operations ran smoothly and payments were made to clients and staff in a timely manner.
ME3 ( Middle East Energy Events )Project Director
Feb. 2018 - Oct. 2019Dubai, United Arab Emirates
The Experience, Middle EastCommunications Director
Feb. 2016 - Dec. 2016United Arab EmiratesThe Experience provides strategic consultancy and implementation thereof to venues, tourism authorities, associations, convention bureaus and event organisers. In addition, we have a professional team of event and sponsorship sales managers who deliver high quality events and commercial solutions for both us and our partners. From an in-house perspective, we will help you to restructure your organisation and deliver your strategy by training and placing suitable key candidates then, mentoring them to success. We are currently operating in London, United Kingdom, Dubai, United Arab Emirates and Doha, Qatar.
ConsultantSenior Marketing Consultant
Jan. 2016 - Oct. 2019United Arab EmiratesWorked on various marketing projects throughout the region which include: • Developing and launching the brand for a new health and wellness company: o Creation and launch of the brand identity o Creation of digital marketing strategy and website launch • Creating and launching new luxury event in Qatar which included: o Formulating the marketing strategy o Formulating the full digital strategy o Formulating the database strategy o Working with local agency to develop brand and comms strategy o Working with Qatar Tourism Authority to gain regional support. • Launched and built the profile / website for The Experience ME, a start up SME which provided strategic consultancy and implementation of for venues, tourism authorities, associations, convention bureaus and event organisers. Projects include: o Organising bespoke gala dinner for Kings College Hospital o Developing and creating bespoke conference for the UAE NOC • Conducting a full Digital Marketing audit for Reed Exhibitions
Fleming.Head of Exhibitions Marketing
Jun. 2014 - Dec. 2015DubaiLeading the new exhibitions marketing division within Fleming Gulf, launching new events within the Middle East and worldwide. Managing a team of marketing managers remotely plus a database team. Regular reporting to senior management on the results of the marketing campaigns plus managing the departments budgets.
dmg world mediaMarketing Manager
Oct. 2011 - Dec. 2013Abu DhabiMarketing Manager for the energy portfolio which includes: ADIPEC - the largest oil and gas event for the region; Oil Barons Charity Ball - the largest industry social gathering for the region; Pipeline Magazine - the leading oil and gas publication for the Middle East. Responsible for the whole marketing mix and managing a Marketing Exec.
Dubai World Trade CentreMarketing Manager
Mar. 2011 - Sep. 2011Dubai
MEEDSubscriptions Marketing Manager
Dec. 2009 - Jul. 2011Responsible for the implementing and formulating subscription marketing campaigns to increase subscribers to MEED magazine. Key achievements and responsibilities include: - Managing and implementing the marketing campaigns for MEED magazine and website. - Increasing subscription levels and beating 2010 Q1 targets. - Implementing a new online subscription microsite. - Introducing new campaign creative for the coming year. - Managing a Marketing Assistant and 3 telesales staff members.
IIR Middle EastSenior Marketing Manager
Mar. 2008 - Dec. 2009Responsible for implementing comprehensive exhibitor and visitor marketing campaigns across three distinct Middle East focused exhibitions (NAJAH Education Training Careers, Halal World Expo and PALME Middle East). Key achievements and responsibilities include: - Managed the marketing campaigns and budgets across the three exhibitions. - In conjunction with the Exhibition Director, developed the marketing strategy for each of the three exhibitions. - Grew visitor numbers on NAJAH 2008 by 50% YOY through a mixture of mass media promotions and targeted online promotions, including specific promotions to schools, colleges and universities. - Built relations with government and associations such as the Ministry of Education and Abu Dhabi Education Council. - Increased pre-registered visitors on PALME Middle East by 49% YOY via an integrated online and offline campaign. - Increased visitors per square metre YOY by 16% on PALME Middle East in tough economic times. - Generated over AED 22,000 in conference delegate fees through an integrated campaign with the main exhibition promotion – this revenue was unbudgeted. - Improved the web offering, in terms of usability, with web click throughs greatly increasing across all 3 exhibitions. - Managed and coached marketing team members. - Introduced new online business matching programme for both Halal World Expo and PALME Middle East. - Working with the Exhibition Director, played an active role in developing the features and offerings of all 3 exhibitions.
Montgomery InternationalMarketing Manager
Mar. 2007 - Feb. 2008Responsible for implementing detailed and diverse exhibitor and visitor marketing campaigns across 7 leading international events. Maintaining strong global brands, whilst working in partnership with local organising partners, key achievements and responsibilities included: - Developing and maintaining strong relationships with key local partners across a variety of different cultures. - Managing and improving the online marketing offering for each of the 7 events which include the launch of new websites for each exhibition and the creation of dedicated HTML email campaigns. - Managing the visitor marketing campaign for IFE Poland 2007 which resulted in a 27% increase in visitor numbers. - Training and managing an International Marketing Executive, based in the Polish office, learning new cultures and management within those cultures. - Taking an active role in the development of exhibition features which included a new sponsored onsite restaurant and a New Product Showcase for IFE Poland which could then be rolled out across the IFE Worldwide portfolio.
dmg world mediaMarketing Executive
Jan. 2005 - Dec. 2007Started as Marketing Executive for the Glass and Metals portfolio, and within 1 year my remit expanded to include the Fire and Company Car portfolio’s plus training and coaching a Marketing Assistant. Also took a leading role in developing the circulation for the entire business magazines within dmg world media, business division.
ADNOC Group
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