Paola Alvarez

GROWTH STRATEGY & PERFORMANCE MANAGER @AB InBev

Digital Ads ManagerEmail Marketing ManagerInfluencer Marketing ManagerMarketing Analytics ManagerCommunity ManagerCommunications ManagerContent ManagerAdvisorConsultingEngagement ManagerGrowth HackerMarketing DirectorBrand Marketing ManagerMarketing

Marketing & Growth Leader with 11+ years of experience driving the growth of major brands across Latin America, including DTC (Direct to Consumer) models. I have led omnichannel strategies across online and offline media, impacting the full marketing funnel and driving key metrics such as awareness, consideration, sales, retention, and loyalty, with a strong focus on profitable growth, investment efficiency , and direct P&L impact. I have managed brands at local, regional, and global levels, adapting strategy and execution to each market’s dynamics to achieve business goals. Passionate about consumer understanding as a growth lever and a driver of strong results, I connect insights with high-impact actions. I have led 360° campaigns and cultural platforms that boost sales during key moments such as the 2018 and 2022 FIFA World Cups, Copa América 2024, NFL 2025, and the Olympic Games 2024, translating global narratives into locally relevant and measurable stories. I was part of the digital transformation journey at Bavaria and AB InBev, leading teams and cross functional squads across digital Marketing strategy, Insights, business intelligence, and Organic campaigns. Bringing together data, innovation, and creativity to accelerate marketing impact and improve decision making. I am characterized by an entrepreneurial and agile mindset, data driven approach and strong results orientation.