Marlene Demark - Program Manager,

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Work Background

TrafileaAssociate Program Manager

Jul. 2025

TrafileaSenior Marketing Project Manager

Apr. 2023 - Jul. 2025Brand, Acquisition, Wholesale Project Manager ▫Primarily serving the Marketing Department. ▫Champion the Trafilea Operational Framework within Marketing. ▫Ensuring the integration and management of PMO best practices. ▫Align business strategy using Asana for efficient work management. ▫Manage multiple projects simultaneously, from planning to post-launch activities, focusing on marketing projects and new ventures in the beauty & fashion industry and community building. ▫Drive projects forward by understanding goals, identifying and resolving bottlenecks, and improving efficiency. ▫Provide teams with knowledge and tools to enhance time allocation, communication, and processes. ▫Define and guide the indicators implementation to measure velocity within the team, efficiency, resource allocation and others. ▫ Obtain a solid understanding Company OKRs and KPIs, work tools ▫Assure tactical-strategic planning process (Company Quarter Plannings). ▫ Document the program and project deliverables and scope in the statement of work. ▫ Manage highly-ambitious initiatives through their entire process from planning to execution working in a fast and dynamic environment. ▫ Develop, manage, and document (in the agreed format) all production schedules, milestones, projections, estimates, and budgets for customer-assigned projects. ▫Ensure that all work is produced in accordance with appropriate processes and that opportunities for improvement are identified and agreed upon ▫Lead end-of-project reviews and produce lessons-learned document at the end of the project ▫Collaborate with internal teams and client stakeholders to creatively solve problems and brainstorm solutions ▫Work with cross functional teams (product, acquisition, retention, growth,creative, operations, product development, IT etc) to navigate the workflow for all initiatives by identifying requirements, process, deadlines.

AccentureAssociate Manager

Jul. 2021 - Apr. 2023Provincia de Buenos Aires, ArgentinaSoftware developement team leader - COELSA Tool ▫Define clear objectives aligned with the organization's strategy. ▫Develop plans, allocate resources, and set timelines. ▫Structure teams, recruit, and assign roles. ▫Provide guidance, inspire, and support team members. ▫Facilitate effective information flow within and across teams. ▫Track progress, evaluate performance, and provide feedback. ▫Address issues and make informed decisions. ▫Manage budget, equipment, and materials efficiently. ▫Resolve conflicts and maintain a positive team dynamic. ▫Foster a culture of learning and growth within the team. ▫Manage relationship between Accenture development teams and Client teams to effectively and efficiently meet business technology needs.Being the main point of contact between client and developers. ▫Participate in root cause analysis with internal teams, vendor and client technical teams. Work with respective support teams to help identify action Items and corrective action for further improvements. ▫ Create and keep Maintain documentation updated for continuous service improvement and knowledge base of technical resolutions for common or recurring problems. ▫Leading the scrum ceremonies and assure correct rhytms. ▫Analyzing speed data, detailed end-of-sprint deliverables & employee hours reports. ▫Detect sales opportunities and promote contunuity for the assigned teams. ▫Detect blockers to meet the biweekly and semi-annual objectives. ▫Carrying out the development and start-up of on premises platform projects. ▫Establishing quarter goals for team collaborators & working on their career plan. ▫Analyzing team’s performances at a macro & micro level. ▫Assigning performance bonuses on a quarterly based budget

WoloxTeam Manager

Dec. 2020 - Jan. 2023Rapipago tool software development Team lead & scrum master. ▫Ensuring the successful delivery of projects by fostering collaboration, removing obstacles, and promoting a culture of continuous improvement within the Scrum team. ▫Being the main point of contact between client and developers. ▫Leading the scrum ceremonies and assure correct rhytms. ▫Oversee and supervise Project plans, monthly milestones to assure deliverables ready on time. ▫Update stakeholders on project progress, risks, and changes affecting deliverables. ▫Manage and allocate resources (personnel, budget, equipment) across emails and banners development. ▫Identify and anticipate potential risks and blockers and create mitigation plans. ▫Ensure project deliverables meet quality standards and objectives. ▫Facilitate communication and collaboration among project teams and stakeholders. ▫Address project issues and conflicts promptly. ▫Assess project team performance and provide feedback for improvement. ▫Identify opportunities for process improvement and implement best practices. ▫Carrying out the development and start-up of on premises platform projects. ▫Analyzing team’s performances at a macro & micro level. ▫Assigning performance bonuses on a quarterly based budget.

MRM//McCannProgram Delivery Manager

Sep. 2019 - Nov. 2020Capital federalGeneral Motors USA - Digital Marketing Marketing Campaigns assets development. Website content update. Website maintenance. CGI team coordination. ▫Oversee and supervise program plans, annual program timelines, based on the MRM McCann Detroit partner monthly milestones to assure deliverables ready on time. ▫Update stakeholders on project progress, risks, and changes affecting deliverables. ▫Manage and allocate resources (personnel, budget, equipment) across emails and banners development. ▫Identify and anticipate potential risks and blockers and create mitigation plans. ▫Ensure project deliverables meet quality standards and objectives. ▫Facilitate communication and collaboration among project teams and stakeholders. ▫Address project issues and conflicts promptly. ▫Assess project team performance and provide feedback for improvement. ▫Identify opportunities for process improvement and implement best practices.

MRM//McCannProject Managers Team Leader

Aug. 2017 - Nov. 2020General Motors USA - Digital Marketing Digital banners, emails and website projects based on Marketing strategy - General Motors USA ▫Overseeing the execution of projects from initiation to completion, ensuring alignment with organizational goals and objectives. ▫Leading and coordinating the Project Managers team to ensure smooth project execution and optimal use of resources. ▫Formulating and implementing strategies to accomplish both internal and external project objectives, fostering efficiency. ▫Facilitating communication and collaboration among diverse departments such as Graphic Design, Content, Development, and Quality Control to enhance project coherence and synergy. ▫Allocating tasks and responsibilities to team members based on their skills and expertise, ensuring clear understanding and accountability. ▫ Providing daily oversight of project volume, quality, and complexity, monitoring progress and making necessary adjustments to ensure timely delivery and adherence to standards.

MRM//McCannSenior Marketing Project Manager

Nov. 2015 - Nov. 2020General Motors Argentina - Website ▫Being the main contact point between MRM & General Motors MKT Manager. ▫Assets reception and internal quality control ▫Present and kick off project inernally. ▫Planning tasks with related areas: Quality control, Web development, Content upload and Graphic ▫design. ▫Establish objectives: Delivery times, resource reservation and prevention of blockers or possible problems. ▫Division of tasks and supervision of them in each area to ensure effective communication between teams. ▫Provide visibility to the client biweekly. ▫Monitoring projects from kick off to live: Chevrolet Cruze 2016 Launch, Chevrolet S10 2016 Launch, Monthly Retail Campaigns, Bicentennial Campaign, among others. General Motors USA - HTML ▫Assets reception. ▫Project assignment. ▫Project steps tracking throughout production. ▫Planning tasks with related areas: Quality Control, Development and Web Design. ▫Sending samples to the client of produced deliverables and get feedback to complete project. Nestle, Granola Latam & Europe - Pink Ribbon Campaign - Website // Banners ▫Assets reception and scope clarification for production initiation ▫Kick off internal teams. ▫Project plan development and follow up. ▫Monitor projects throughout production. ▫Planning tasks with related areas: Quality Control, Loading content in CMS and Graphic Design. ▫Planning work times and delivery times. ▫Sending samples to the stakeholders

MRM//McCannSsr Project Manager

Nov. 2015 - Aug. 2017General Motors Argentina - Website ▫Supporting the senior project manager by preparing agendas, taking notes, and following up on action items from project meetings. ▫Taking notes and share minutes. ▫Assiting Sr project manager and leads on specific campaigns and projects. ▫Content update projects management on websites. ▫Align with front end and back end teams on content creation for each campaign.

Potencial DigitalProject Manager

Jan. 2014 - Sep. 2015ArgentinaWebsite development and website design Project lead & Account manager ▫Understand the client's needs and coordinate actions with the development area. ▫Establish work times, delivery times and objectives to meet. ▫Detect areas of improvement in the production process. ▫Evaluate and approve the product to be delivered. ▫Promote teamwork, commitment and responsibility towards a set goal.

ProCP ConsultoraProject Coordinator

Jan. 2012 - Mar. 2013Ontological Coaching project coordination ▫Coordinate and supervise personal objectives within ontological coaching courses. ▫Track individual and group goals. ▫Plan strategies for optimal performance of the work team and each individual. ▫Organize self-assessment events.