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Work Background
Hair and Makeup by Natalie LLCOwner
Oct. 2010Award-winning Small Business Owner, Hair & Makeup Artist, leveraging marketing for beauty industry growth
-Founded and operate a full-service on location hair and makeup company, responsible for end to end business operations including strategy, financial management, website & content, client acquisition, and vendor relations.
- Built and executed the brand’s marketing (website, social, portfolio shoots, email outreach) to attract bridal, editorial, and commercial clients and maintain a high value referral network.
- Manage hiring, contracting, and day to day scheduling for a roster of freelance stylists and makeup artists; create onboarding and quality standards to ensure consistent client experience.
- Negotiate and maintain preferred vendor status with hotels, venues, and planners to secure steady event bookings and co marketing opportunities.
- Plan and produce portfolio shoots and marketing campaigns in collaboration with photographers and venue partners to showcase services and increase leads.
- Deliver award winning service recognized by client voted industry awards; consistently receive high client satisfaction and repeat/referral business.
Living ProofManager of Test Salon and Education
Jun. 2010 - Apr. 2017United States, BostonManaged the clinical test salon and served as a liaison between product development, marketing, and education teams to validate product claims and inform go to market messaging.
- Co created multi channel education and marketing materials, including training guides and visual assets for brand shoots and QVC demonstrations.
- Executed brand shoots (hair & makeup) alongside marketing directors to create high impact creative for product launches and promotional campaigns.
- Designed and delivered training programs for domestic and international field teams, improving product knowledge and sales confidence.
- Contributed to multiple product launches by providing real world salon feedback, refining training content, and supporting rollout strategies.
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