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Work Background
Fleur and CoSenior Designer & Creative Manager
May. 2021Sydney, New South Wales, AustraliaFleur and Co is "an honest, no BS creative agency that works WITH you to create impact for your brand in your lightbulb moments". Fleur & Co is a multi-disciplinary creative agency specialising in custom, innovative and considered brand presence. Our approach is original, experiential and ground breaking - we move beyond trends to create a bespoke, individual experience for your brand. From design to brand strategy, event production and styling to brand activations and experience - we collaborate WITH you and devote ourselves to creating breathtaking WOW moments and transforming spaces.
Soul HomeCreative Coordinator
May. 2021 - Mar. 2022Sydney, New South Wales, Australia
Fleur and CoSenior Creative Project Manager
May. 2021Sydney, New South Wales, AustraliaFleur and Co is "an honest, no BS creative agency that works WITH you to create impact for your brand in your lightbulb moments". Fleur & Co is a multi-disciplinary creative agency specialising in custom, innovative and considered brand presence. Our approach is original, experiential and ground breaking - we move beyond trends to create a bespoke, individual experience for your brand. From design to brand strategy, event production and styling to brand activations and experience - we collaborate WITH you and devote ourselves to creating breathtaking WOW moments and transforming spaces.
The SparkkFounder of The Sparkk
Dec. 2018Sydney, AustraliaThe Sparkk exists to support small business owners and start-ups to ignite their passion. It is a space created to inspire and to provide you with the tools you need to achieve your own success with confidence and clarity. The Sparkk is about giving small business owners and start-ups the best possible chance to make it, and the tools to do so. I am passionate about finding what lights you up, and working with you to create a business (and a life) that you’re proud of. I aim to offer; Ebooks to educate, products to inspire, 1:1 coaching sessions to give you the clarity, journal entries to let you in on my world and authentic branding design so you can go out into the world confidently. Get in touch: www.thesparkk.com.au
The Fashion Society AUCo-Founder and Startup Expert at The Fashion Society
Jun. 2018 - May. 2021Sydney, AustraliaStartup Business and Branding expert and mentor at The Fashion Society, bringing expertise in all aspects of branding and brand development, and extensive experience building start up brands and working with fashion businesses'. At The Fashion Society, we have developed a mentoring service to guide you through the ever-so daunting process of developing your first collection, or re-invigorating your already established brand. Our goal is to streamline your journey by connecting you with industry experts who can advise you step by step through the process of product design, range planning, textile design, product development, sampling, production, marketing and more. https://www.thefashionsocietyau.com/
KamukaFounder and Director
Mar. 2014 - May. 2019Sydney, AustraliaKamuka is an activewear brand striving to inspire others to 'Live Free Move Free' through products that are ethically created with love in Australia. Since Co-Founding Kamuka in 2013 my roles have included: - Product Development: Including the production of garments and the sampling, printing, cutting, sewing, making process. Also analyzing costings and working with suppliers. - Digital Marketing: Social media content creation and scheduling, eDM design and execution, online promotions and working with influencers. - Ecommerce: Website development, content design, customer care, dispatch, stock management, SEO and analysis reporting and order processing. - Marketing and PR: Working alongside marketing and PR agencies to align with brands for collaborations, organizing and running events, press releases and pushing our brand to the media. - Sales: Achieving wholesale and stockist agreements including The Iconic. - Design: Photo shoot co-ordination and execution, collateral design including business cards, catalogs, look books, postcards, packaging etc.
Sah CreativeFreelance Graphic Designer
Mar. 2014 - Jan. 2018Sydney, AustraliaSince completing a Bachelor of Creative Arts majoring in Graphic Design, i have worked on many freelance design jobs. I offer complete branding services including logo, business card, signage, flyer and print design. I am passionate about all things small business and developing branding stories for up and coming brands.
SublitechHead Designer and Business Growth Manager
Feb. 2013 - May. 2021Sydney, AustraliaSublitech is a digital sublimation printing service that caters to a wide variety of applications including fashion, signage and promotion. In my 8+ years at Sublitech I: - Worked with high-end fashion, events and upholstery clients in achieving their print and design goals and managed end to end projects. - Successfully implemented project management structures. - Launched The Fashion Society AU coaching service for start up fashion brands. - Launched Kamuka and created innovative, industry shaping products like reversible activewear and non-slip digitally printed yoga mats, opened a Westfield Pop Up Store and grew sales using direct and wholesale avenues like The Iconic. - Managed all marketing efforts internally for Sublitech and other brands. - Worked on multiple textile and graphic design projects for brands such as Budgy Smuggler, Zimmermann, Bec & Bridge, Seafolly and more. - Developed fabric product innovations and launched to the market. - Managed logistics and invoicing. In 2018 I stepped into a business growth managerial role where I work on developing the business, marketing and sales and product innovation.
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