Amy Morris-Johnson

Activities Director @Fallbrook High School

Community ManagerExecutive CoachMarketing DirectorProfessorCreative ProducerEvent ProducerEducationConsultingC-level ExecutiveBusiness OwnerMarketing

Amy Morris-Johnson is a creative project manager and strategist with 20+ years of experience leading complex, people-centered work from idea to execution. She specializes in social media marketing for teens, multiplatform campaigns, and turning loosely formed concepts into clear, launch-ready plans. Her skill set crosses industries: she builds timelines, systems, and feedback loops that keep teams aligned and projects moving. Amy is fluent in campaign planning, copy and content development, visual storytelling in Canva, and using AI tools to speed up brainstorming, scripting, and asset creation. She has grown engagement on a student-facing Instagram account so that campaigns regularly reach more accounts than the page has followers, using a mix of Reels, stories, and on-the-ground activations to drive real participation, not vanity metrics. With a background in educational leadership, she’s comfortable managing large events, coaching diverse teams, facilitating workshops, and communicating with multiple stakeholders—students, staff, families, and community partners. Amy is available for work in creative project management, teen-focused social media strategy, multiplatform marketing campaigns, community or brand activation planning, and leadership training or curriculum design.

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Work Background

ASB Director

Fallbrook Union High School DistrictASB Director

Jul. 2023Fallbrook, California, United States

Coordinator, Secondary Education

Bonsall Unified School DistrictCoordinator, Secondary Education

Jan. 2022Bonall, California

Assistant Principal

San Marcos Unified School DistrictAssistant Principal

Jun. 2014 - Oct. 2022San Marcos, California

Ed Tech TOSA

San Marcos Unified School DistrictEd Tech TOSA

Sep. 2013 - Jun. 2014Research, test, and create lessons and training guides using district supported technology in order to create Professional Development for teachers as it relates to educational technology integration. Work with Administration to plan for Common Core testing technology needs including creating testing schedules, assessing district needs for purchasing, assessing teacher usage, proposing and creating professional development plans, and creating plans for an implementation program. Work with Administration, technicians, and the county to resolve issues relating to cloud access and functionality.

Teacher

San Marcos Unified School DistrictTeacher

Aug. 2004 - Sep. 2013Classroom experience includes teaching 8th grade, 10th grade, college prep English and CaHSEE English using SADAIE methods. Mentor student and first year teachers, participated in leadership teams, classroom management, parent communication, lesson development, goal setting. Coordinate curriculum, standardize benchmark tests, responsible for proposal and implementation of team budget, developed district honors curricula, co-developed district-wide middle school writing program, data analysis.

Document Analyst

TeradataDocument Analyst

Aug. 2001 - Dec. 2002

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