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Work Background
VP UX Manager, Design Strategy
Valley BankVP UX Manager, Design Strategy
Oct. 2021New York, New York, United States• Hire, manage and coach a team of (4) UX designers in methodology, artifact delivery and presentation skills • Launch and lead CX practice; roadmap, design and research programs; measure outcomes; own OKRs and metrics • Design, synthesize, apply and socialize CX/UX insights and research for cross-functional stakeholder decisions, leading to enhancements to online banking, mortgage management and business loan experiences • Create & oversee design artifacts: service blueprints, journey maps, personas, empathy maps • Create & oversee UX research plans, usability test scripts, surveys • Collaborate with agile/cross-discipline product, marketing, and engineering teams to translate business and user goals into user-centered/accessible solutions • Improved efficiency and unified Valley's product suite by establishing a UX playbook, deliverable templates, a taxonomy database, UX design system and research repository • Facilitate workshops (ie: discovery, empathy, prioritization) with product and marketing teams with the goals of building agreement across stakeholders • Align with stakeholders to shift perspectives from features-first to users-first, gain clarity on user needs, motivations and behaviors, prioritize features in order to shape the product roadmap • Synthesize & present findings into deliverables which highlight actionable insights that drive product and design decisions
Lead UX Designer
Weill Cornell MedicineLead UX Designer
Jan. 2017 - Oct. 2021New York, New York• Hired, managed workflows & coached team of 4 UX designers • Created user personas, user stories, sitemaps, user flows, wireframes, and high fidelity prototypes • Fostered a design culture that encouraged user research and human-centered design thinking through facilitating design crits and workshops • UX Lead on “Maya,” a mobile app focused on cognitive behavioral therapy for youth with anxiety and depression. Completed competitive analysis, created personas & empathy maps, designed user flows, prototyped & usability tested alongside a team of 6 engineers, 1 UI designer and product manager • UX Lead on “Find a Physician” feature within Weill Cornell Medicine's Patient Care site. Required multiple user flows to accommodate new and existing patients, making an appointment based on location and predictive search • Established company's design system and brand guidelines to standardize and create a share visual language across the UX and engineering teams • Wrote & analyzed surveys, conduct IDIs & usability tests to improve both public web site UIs and internal enterprise software used by the entire organization
Senior Digital Strategist
The Rockefeller UniversitySenior Digital Strategist
Sep. 2013 - Dec. 2016Liaise with stakeholders, design and engineering teams to iterate on and launch new digital products, including the company Intranet, online calendar, mobile platforms, job and student application systems Sketch, wireframe, mockup and prototype web and mobile interfaces to communicate interaction to clients and face-lift existing designs across rockefeller.edu Participate in all phases of user research (competitive analysis, in-depth interviews, contextual inquiries) and usability testing to satisfy product, design and stakeholder requirements for all digital initiatives Owned launch of Intranet, redesign of university web site, microsites (Annual Report, Graduate Program, River Campus, Pioneering Discoveries digital exhibit) Won over difficult stakeholders by designing detailed prototypes for every screen and state for various projects Established UX design as the first stage of all digital development, instituting a user-centered design approach Define and analyze metrics for launched products and feed learnings back into the development process
Product Designer
The Rockefeller UniversityProduct Designer
Mar. 2010 - Sep. 2013Designed, developed and launched 30+ departmental, institute and center websites. Created user manuals and training guides. Provide CMS training and support. Facilitated marketing team to define, build and execute the Rockefeller University web standards and guidelines.
Web Producer | Product Designer
Advice Media | MedNetWeb Producer | Product Designer
Jan. 2005 - Dec. 2009Designed high-impact, user-centered Web sites with strong emotional appeal, sophisticated production values and intuitive navigation to maximize user engagement and cement powerful brand identities Produced user flows, personas, wireframes, site maps and high-fidelity web/mobile prototypes for clients in the healthcare industry (mednet-tech.com)
Self-employed

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