Valley BankVP UX Manager, Design Strategy
Oct. 2021New York, New York, United States• Hire, manage and coach a team of (4) UX designers in methodology, artifact
delivery and presentation skills • Launch and lead CX practice; roadmap, design and research programs; measure outcomes; own OKRs and metrics • Design, synthesize, apply and socialize CX/UX insights and research for cross-functional stakeholder decisions, leading to enhancements to online banking, mortgage management and business loan experiences • Create & oversee design artifacts: service blueprints, journey maps, personas, empathy maps • Create & oversee UX research plans, usability test scripts, surveys • Collaborate with agile/cross-discipline product, marketing, and engineering teams to translate business and user goals into user-centered/accessible solutions • Improved efficiency and unified Valley's product suite by establishing a UX
playbook, deliverable templates, a taxonomy database, UX design system and
research repository • Facilitate workshops (ie: discovery, empathy, prioritization) with product and marketing teams with the goals of building agreement across stakeholders • Align with stakeholders to shift perspectives from features-first to users-first, gain clarity on user needs, motivations and behaviors, prioritize features in order to shape the product roadmap • Synthesize & present findings into deliverables which highlight actionable
insights that drive product and design decisions