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Work Background
SiemensOT Cybersecurity (HQ)
May. 2023• Craft and lead new OT Cybersecurity Specialization, increasing partner engagement and driving revenue growth across EMEA, APAC, MENA, LATAM, and North America
• Create and execute partner marketing strategies and campaigns to strengthen brand awareness and grow market share
• Collaborate with Partners, Alliances and GSIs to advance OT cybersecurity initiatives globally
• Design and deliver partner training programs to enhance technical and commercial capabilities
FreelanceMarketing Strategist & Growth Hacker
May. 2022Focus areas: • STRATEGIC MARKETING: Integrated Marketing Strategy, Demand Generation Strategy, Global Expansion (EMEA, APAC, NA, LATAM), Brand Strategy, Communication Strategy, Market Entry Strategy, Business Growth Strategy • DIGITAL MARKETING: Omnichannel Digital Marketing, SEO & Content Marketing, Social Media Strategy (LinkedIn, Instagram, Facebook, TikTok), Email Marketing & Automation, Conversion Rate Optimization (CRO), Marketing Automation (HubSpot, ActiveCampaign, Mailchimp), Community Growth & Engagement • PERFORMANCE MARKETING: Paid Media Campaigns (Google Ads, Meta Ads, LinkedIn Ads), PPC Campaign Optimization, Retargeting & Remarketing, A/B Testing & Experimentation, Landing Page Optimization, Lead Generation Campaigns, Paid Social Strategy, Budget Management & ROI Tracking, Demand Generation Campaigns, Account-Based Marketing (ABM) • PRODUCT MARKETING: Go-to-Market Strategy, Product Positioning & Messaging, Value Proposition Development, Sales Enablement Tools, Product Launch Campaigns, Competitive Differentiation, Customer Segmentation, Pricing Strategy, Sales Funnel Optimization, Cross-Selling & Upselling Strategies • MARKETING AUDIT & RESEARCH: Marketing Audit, Funnel Audit, Customer Research, Competitor Analysis, SWOT Analysis, Customer Journey Mapping (CJM), Market Trend Analysis, Channel Performance Review, KPI & Analytics Reporting, Attribution Analysis, Channel ROI Assessment Let’s chat for 30 minutes about your challenges and explore possible strategies.
KasperskyGo-to-market Lead EMEA (HQ)
Apr. 2022 - Mar. 2023• Developed a go-to-market strategy for launching B2B products and services in the MENA region, including market research, competitor analysis, CustDevs, CJM, product positioning, budget planning, and defining key metrics and KPIs
• Led a customer retention campaign across the EU for Endpoint Cybersecurity products, achieving an 18% increase in retention
• Managed a global Win/Loss analysis initiative, identifying key drivers of deal outcomes and informing strategic adjustments in product teams
SiemensHead of Business Segment (Marketing & Sales)
Jul. 2019 - Apr. 2022• Increased business unit revenue from $XM to $XXM within 2,5 years, achieving 57% growth across Russia, Kazakhstan, Belarus, and Uzbekistan
• Created and executed integrated marketing and GTM strategies, driving brand growth, market activation, and demand generation across key customer segments
• Led product marketing initiatives, including new product launches, messaging, competitive positioning, SEO, lead generation campaigns, and multi-channel digital advertising (Google/LinkedIn)
• Revamped the partner and channel ecosystem, delivering a 70% YoY revenue uplift through strategic alliances with OEMs, distributors, and system integrators
• Built and managed cross-functional teams, driving execution across sales, marketing, and business development with a focus on impact and scale
• Delivered industry conference talks and webinars to enhance brand visibility and establish thought leadership
SiemensDigital Marketing Manager
May. 2018 - Jul. 2019• Generated leads for Industrial Networks and Identification systems, increasing customer base by 30%
• Secured a Greenfield project worth $1.3M, exceeding sales quotas by 20%
• Developed a tailored training course for internal sales teams, leading to improvement in product sales
CiscoDigital Marketing Specialist
Mar. 2017 - May. 2018• Executed local go-to-market and digital strategies for company products (SaaS, Networking, Cybersecurity)
• Managed performance channels with a $XM budget, including SEO, paid media (Google Ads, Yandex, LinkedIn), email marketing, content campaigns, webinars, and partner marketing.
CiscoPartner Account Manager
Feb. 2014 - May. 2017• Facilitated indirect sales of networking and cybersecurity HW/SW products via partner ecosystem of 300+ system integrators and 4x distributors, enhancing product value and market share
• Increased sales by 25% across both commercial and enterprise verticals
Langarden (System Integrator)Marketing And Public Relations Manager
May. 2009 - Feb. 2014• Responsible for full cycle marketing: strategy, positioning, PR, digital, and event marketing. Executed integrated campaigns to promote IT solutions in corporate and government sectors.
• Managed all marketing channels with a total budget of $10M+, including paid search (Google, Yandex), SEO, email campaigns, offline events, exhibitions, PR, and vendor relations.
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