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Work Background
Phones Store KenyaHead of Marketing | Growth Marketing
Jul. 2024I help businesses turn content, SEO, and marketing systems into scalable growth engines that drive traffic, leads, and revenue. My work goes beyond execution — it’s about designing strategies, optimizing processes, and leading campaigns that deliver measurable business impact.
Key Areas of Expertise:
Growth & Acquisition Strategy – Building campaigns and funnels that increase traffic, leads, and conversions.
SEO & Content Systems – Aligning content and SEO to business goals, not just search rankings.
Campaign Design & Execution – Leading cross-functional teams, including marketing, product, and influencers, to launch data-driven campaigns.
Market Research & Analytics – Using competitor analysis, trends, and performance data to maximize ROI.
Content Lifecycle & Optimization – Maintaining and refining existing assets to sustain long-term growth.
I combine strategic thinking, data-driven insights, and actionable systems to ensure marketing initiatives are not just visible but translate directly into measurable business results.
Mega We Care East AfricaSearch Engine Optimization Consultant
Apr. 2022 - Feb. 2024I designed and executed SEO and growth strategies that significantly increased visibility, engagement, and qualified leads for the organization. My work focused on aligning content, technical SEO, and paid campaigns with business goals to maximize ROI.
Key Achievements & Responsibilities:
Developed SEO-first content strategies that boosted organic traffic by 65% and improved first-page rankings for high-intent keywords.
Conducted keyword research and optimization, aligning content with high-value search queries to increase qualified lead capture by 50%.
Designed and managed paid search campaigns, analyzing performance metrics to reduce acquisition costs by 30%.
Performed ongoing SEO audits, including competitor analysis, backlink evaluation, and technical site checks, identifying growth opportunities that improved domain authority by 40%.
Built and implemented a link-building strategy, securing high-authority backlinks that strengthened organic reach and credibility.
Collaborated with the Digital Manager and development team to integrate SEO best practices into website architecture, content, and new deployments.
Recommended and executed content and structural improvements that increased rankings for competitive keywords by 45%.
Organized webinars with pharmacies and doctors, leveraging thought leadership to generate 25% more qualified leads.
Skills Highlight: Growth Marketing · SEO Strategy · On-Page & Off-Page SEO · Content Marketing · Paid Search (SEM) · Market Analysis · Link Building · Marketing Strategy
Content & Growth Strategist | Various Companies (Jewelry, Tech, Travel & Health Brands, Freelance)SEO | CONTENT |
Jan. 2019 - Jan. 2022I helped brands across jewelry, SaaS, travel, and healthcare scale visibility, engagement, and qualified leads by designing SEO-first content and growth strategies tailored to each industry.
Key Achievements & Responsibilities:
Developed content strategies that boosted organic web visibility by up to 110% and doubled reach within a year through SEO, keyword optimization, and content gap analysis.
Partnered with cross-functional teams (sales, product, support) to build unified lead generation frameworks aligned with business goals.
Increased inbound leads by 35% via SEO-driven blogs, landing pages, and case studies targeting industry-specific customer journeys.
Designed and executed email marketing campaigns with open rates up to 45% and CTRs of 20%, nurturing both B2B and B2C audiences from awareness to conversion.
Produced thought-leadership assets, guides, webinars, and educational content that strengthened brand authority and drove enterprise-level engagement.
Delivered data-driven insights using Google Analytics and SEO tools, enabling clients to optimize ROI and marketing performance.
Skills Highlight: Growth Marketing · SEO Strategy · Content Systems · Lead Generation · Cross-Industry Marketing
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