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Work Background
Mata | Your local swap marketCo-Founder & Marketing Lead
Apr. 2021Auckland, New ZealandI lead the marketing strategy and oversee the development team to drive the growth and success of this innovative mobile app. Mata is designed to promote sustainability, reduce landfill waste, and foster stronger communities by enabling users to swap, trade, or give away unused items—all for free. Key Contributions:
- Marketing Leadership: Spearheaded the soft launch of Mata in New Zealand and Australia, implementing multi-channel marketing campaigns to build awareness and drive user adoption. Utilised platforms like Facebook, Instagram, and WhatsApp to engage eco-conscious audiences and local communities.
- Development Oversight: Managed the development team during the app’s creation using React Native, ensuring seamless functionality and user experience. Continuously collaborate with the stakeholders and developers to enhance the platform by adding new features and optimising performance.
- Fundraising & Strategic Growth: Planning to secure funding to support app development and future scalability. Collaborated with stakeholders to align on priorities and ensure the best outcomes for Mata’s mission and vision.
- Community Building: Developed strategies to foster trust and engagement within Mata’s user base, emphasising sustainability and community-driven solutions. Worked closely with the team to refine features like personalised recommendations, push notifications and much more.
- Future Vision: Actively contribute to shaping Mata’s roadmap for expansion into new markets, including the Middle East, while maintaining a focus on sustainability and user-centric design. Through Mata, I am proud to be part of a movement that empowers individuals to declutter responsibly, save money, and make a positive environmental impact—one swap at a time.
ConfitexDigital / e-commerce Manager
Jan. 2020Auckland, New ZealandWith Confitex, I have been able to progress quickly, expanding my core responsibilities and remaining flexible to meet the business’s needs in an ever-changing market. The heart of what I do is developing organisations’ platforms and social media, identifying user needs, and ensuring a coordinated approach to planning encompassing email, social and SEO. This includes managing the Shopify backend for four regional stores across the globe, delivering key enhancements and building social media channels to bolster engagement. One of my key successes has been in applying marketing automation to our online stores to enhance customer retention via integrating Klaviyo flows and Okendo reviews with our Shopify stores. It’s fully automated and has increased customer retention by 80%. I also managed to clean and build segments through customers' databases so we can build targeted campaigns leading to greatly enhanced open rates for our EDMs.
Momentum Tutoring Ltd.Web and marketing Executive
Mar. 2017 - Dec. 2017Auckland, New ZealandDuring my part-time contract role with Momentum Tutoring, I was able to make a big impact in a short time period. This included managing web development, ensuring fit for purpose and alignment with market goals, significantly enhancing UX, and expertly planning and managing social media channels to ensure total market engagement. I led processes and operations for marketing and digital activities, designing all marketing materials from scratch, including brochures, posters, roll-ups and booth designs. I also monitored and fully utilised Google Analytics to embed continuous development in the process.
180 Degrees for Trading & Services Ltd.Digital Marketing Executive
Jul. 2015 - Jan. 2020Auckland, New ZealandFor 180 Degrees, I led the business from ideation through continuous success, holding dual roles in running the business and leading marketing. The later role included planning, managing and executing marketing activities for a series of partners, helping achieve their key objectives, including leading online marketing activities to reach targeted audiences and segments, and building long-term online communities and e-commerce solutions. On the business side, I was able to manage the business reputation across all media channels, and built lasting connections with suppliers and businesses in Auckland, integrating into the community. Amongst my key successes was managing and mentoring 25 local businesses in south Auckland to help them use digital marketing for their benefit. I also planned, built and executed several campaigns for them on Meta and Google Ads, managed their social channels, and helped in content creation and analysing their performance.
AshNetDigital Marketing Executive
Jul. 2015 - Dec. 2017Manurewa, New ZealandAs a driven digital marketing exec for Ash Net, I delivered national digital campaigns, including online advertising, web strategy and design, social media and mobile. While in post, I was able to design communications layouts, such as presentations, marketing materials, social media designs and brochures, and created and coordinated winning multimedia packages for clients that ensured satisfaction and repeat business. Crucial to my success was my ability to remain in ongoing liaison with marketing comms, PR, events, retail and business product marketing teams, working to supply a unified approach. This helped manage digital touchpoints, including websites content, social networking pages and landing pages, and lead digital agency relationships, day-to-day production, and campaign budgets and schedules.
Ibtikar TechnologiesDigital Marketing Manager
Jan. 2015 - Apr. 2016JeddahAs digital marketing manager for Ibtikar, my final role in Saudi Arabia, I delivered web, SEO/SEM, marketing database, email, social media, mobile marketing, ASO and display ad campaigns. Here, I worked to measured and align performance of all digital marketing campaigns, assessing against ROI and KPIs, and adjusting accordingly. To support this, I identified key trends and insights, and optimised spend and performance based on the findings. My efforts were amplified via effective partnering with internal teams to create landing pages, app updates, social and ad designs, and to optimise UX, and evaluate end-to-end customer experience for multiple channels and touch points.
ARAM Production House - آرام للإنتاجDigital Marketing Manager
Jan. 2011 - Oct. 2014JeddahIn my first senior digital marketing role, undertaken during and following the conclusion of my MBA in Marketing Management, I worked to comprehensively manage all online activities and build a strong and dedicated fan base for all shows, managing day-to-day comments and interactions on behalf of clients. Throughout five years with the organisation, I managed and supported all online campaigns, including overseeing search engine, social media, e-marketing and email campaigns and strategies, in alignment with full analysis of company’s digital needs. I also worked in close coordination with clients on and off-site to optimise their marketing output and manage content.
Digital Solutions ProviderSystems Engineer
Dec. 2007 - Sep. 2010Makkah
Uni DecorNetwork Supervisor
Dec. 2006 - Dec. 2007
Al-Amin MarineIT Specialist
Sep. 2004 - Nov. 2006
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