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Work Background
Al Rinad HoldingChief Operating Officer
Feb. 2023Qatar
FreelanceSales And Marketing Specialist
Jan. 2023
Premium Capital ConsultantsSr. Marketing Consultant | Strategic & Digital Marketing
Aug. 2022 - Feb. 2023Providing strategic business solutions entwined in practical marketing tactics that equipped the brand and its clients to achieve tangible results. - Advised & guided an internationally acclaimed luxury furniture to establish its presence in the Qatar market through various integrated marketing efforts, enabling the brand to achieve almost 100K QAR worth of revenue in 2 months post-launch. - Preparing strategic marketing plans for various brands such as automobile, aluminium industry, salons and retail design brands.
UpworkFreelance Marketing Consultant
Aug. 2021 - Aug. 2022- Digital marketing consultant and social media manager for a non-profit profit organization in the UK - Social media consultant for a marketing agency in Hong Kong, handling celebrity owned F&B brand. - Content Manager and social media manager for 2 slow fashion, sustainable, fashion e-commerce brand in GCC. - Preparing pitch proposals for clients in local agencies - Preparing strategic marketing plans and content strategies for clients. - Brand positioning plan and GTM strategies for new brand launches - Assist in digital launch of local and international brands and execute social launch campaigns.
Bin Yousef GroupGroup Marketing Manager
Nov. 2018 - Oct. 2021Doha, QatarContributions to the Group Head of Marketing role, and this field at large, revolve around my essential talents in strategic planning and campaign management. Creating marketing plans and budgets with a focus on business goals are one of my core responsibilities. I have developed strong collaboration abilities and fostered a reputation as a key contributor through communication and problem-solving skills. My role was also a collaborative one where my support is vital across various business divisions to integrate my digital and integrated marketing insights with the business pain points for each division, thereby enabling businesses to expand to new revenue streams.
QanectMarketing Manager
Nov. 2017 - Nov. 2018Managing and heading multiple B2B and B2C accounts across various industries. - Preparing proposals for new business prospects. - Creating marketing communication plans for existing clients Social media management: Oversee and direct content scheduling based on client KPIs. - Preparing content strategy for clients, online marketing campaigns. Conceptualizing online campaigns with the digital team for clients based on set KPIs and overall client objectives. - Account Management: Managing day-to-day client relations and oversee smooth flow of work, ensuring deliverable are met within contracted timelines. - Development of existing clientele: Increase and develop client offerings from a single revenue stream to multiples revenue streams, ensuring a complete integrated marketing approach for key accounts. - Pitching: Creating pitch proposals for new and existing clients. - PR: In liaison with PR team, submit PR plans based on key objectives, ensure press releases are developed in line with key messages and the right media are targeted for distribution of PRLs Manage interviews and Q&A sessions with key spokespeople. - Digital: Create digital marketing plans (platform strategies) in accordance with client requests and suggest key campaign ideas across social platforms and paid digital advertising (search/display) that would fit the brand image and goals. - Events: Coordinate and Manage events / press meets that would be included in the integrated marketing deliverable of the accounts handled.
UBD (United Business Development)Marketing Manager
Feb. 2017 - Nov. 2017QatarManage the branding and communication for 4 international restaurant brands (franchisees) and 2 local restaurant brands. Create and implement international brand communication standards locally, in liaison with teams in headquarters (Germany, Canada, Dubai etc.) Assist GM and owner in creating new restaurant launch strategies locations and branding opportunities. Create quarterly marketing plans for the organization as a whole. Develop and manage online marketing campaigns to increase restaurant footfall and improving online presence. Engage in developing internal marketing concepts such as employee loyalty programs & benefits. Involve and execute all restaurant related activities from the print collaterals (menu, placemats etc) to online collaterals. Create promotional campaigns with operations manager and restaurant manager. Manage photo shoots for menus, along with hired photographers and food stylists. Regular audience analysis via surveys and paid focus groups campaigns to aid market research to create new marketing plans. Creating new promotions and assisting operations manager with pricing based on audience analysis and costings. Plan and organize new restaurant launch events. Engage with online bloggers in order to review products and promote offline products in order to create organic audience growth online and improve brand authenticity. Brands Handled: Vapiano, Dean & David, Manoushe Street, Saffron Lounge by Vineet Bhatia (Michelin Starred Chef), Roots Restaurant, WokBox
OMG IdeasCo founder
Jan. 2013 - Dec. 2016United Arab Emirates, Dubai- Create, develop and main relationship with clients on a long term basis - Identify client's goals and enable them to establish themselves within the market trends - Liaise and create marketing strategies - Planning and executing marketing plans annually - Keeping track of market trends - Work with different media channels; radio and newspaper on a regular basis - Plan and ideate new brand concepts, events and develop constant consumer interactive communication elements - Delegate and lead a team to execute as per plan proposed to clients - Enable the creative ideation process with design teams
RadioMe FZ LLCMarketing Manager
Sep. 2011 - Feb. 2013
Redington GulfMarketing Executive
May. 2011 - Sep. 2011
Doodle WorldwideClient Servicing Executive
Mar. 2010 - Apr. 2011dubai
Bharani StudioStudio Assistant
Sep. 2009 - Oct. 2009Chennai, Tamil Nadu, India
Bata India LimitedEvent Coordinator
Mar. 2009 - Dec. 2009Coimbatore, Tamil Nadu, India
FCB GlobalJunior Copywriter
Jan. 2008 - Sep. 2008Dubai, United Arab Emirates
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