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Work Background
Thrive OrganicsFounder
Jan. 2025Arusha, Tanzania
D42 GroupHead of trade and export
Jul. 2023 - Dec. 2024Arusha, TanzaniaProvide consultancy and guidance in sourcing, trading, and exporting exotic fruits and dry goods from Tanzania to Dubai and Russia. Manage several projects to open the export business. Sourcing bananas, cashew, coffee, tea, and rice and negotiating, planning the logistics, and arrange the shipments. Achievements:
• Became the first export trader in the history of Tanzania to successfully ship bananas to Dubai.
• Successfully exported cashew nuts to Russia. • Oversaw the operations on the ground to secure high-quality goods from harvest to shipping. • Strengthened positive business environment between Tanzania and Dubai / Russi
East Africa FruitsChief Operations Officer
Jul. 2021 - Mar. 2022Dar es Salaam, TanzaniaMain Objective:
I was responsible for providing effective leadership and direction to the business by ensuring that the desired profitability and market share are achieved in line with the company strategy while managing key stakeholder relationships and maintaining a high performance culture. Key responsibilities:
•Participate in the formulation and implementation of the business strategy to ensure overall achievement of the company’s objectives.
•Provide strategic direction and leadership on matters relating to business performance, new business opportunities, (TOTAL and EACOP), marketing, investments and other initiatives that enhance profitability and shareholder value for the insurance business.
•Prepare regular and periodic reports to the Board that provide a strategic perspective, quantitative and qualitative assessment of the achievement of the planned goals for insurance business.
•Provide effective leadership in the execution of the company’s strategy and annual business plans/budgets.
•Ensure the achievement of targeted operational results in line with annual business plans/budgets.
•Ensure appropriate management structures and policies are developed, implemented and maintained.
•Maintain robust Business Development and Customer Relationship strategies that ensure business acquisition, retention and growth targets of the strategic and business plans/budgets are attained.
•Ensure that accurate data is maintained on all IT, core and related systems.
•Establish and manage highly collaborative relationships with business partners, policy makers, customers and other key stakeholders, both locally and internationally.
•Deliver performance requirements as defined by the company from time to time.
•Worked together with the CEO in fund raising.
Agro AFDirector Of Operations, Sales and Marketing
Jun. 2020 - Jul. 2021Moshi, Kilimanjaro, TanzaniaDuties
• Overall Management: Oversee the business operations, market sales and management trainings for staff, sales, and middle management. • Revenue Management: Strategically improve the profit-making position of the company through cost management and sales growth strategies and right procurement. • Sales & Marketing: Improving and scaling sales, set up the marketing strategy, creating the brand name, trademark, and logo. Implementing a new structure, finding new ways of sales. • Project Coordination: Manage projects through opening new markets and entering new areas in Tanzania, opening new branches in Dar Es Salaam and Arusha. Overlooking and supervising procurement procedure for best prices.
• People Management: Hire and fire, train and empower. • Policy’s, Laws, and Regulations: Comply with laws, fulfilling tax requirements, and following company guidelines. Achievements
• Increased sales six times in 9 months, going from 10 to 90 ton of revenue. Steadily increasing an organic growth by minimum 25% per month. • Implemented a new strategy, opened two branches, Dar-Es-Salaam and Arusha. Created a new brand, a trademark, and a logotype, Malkia. • Hired people in production, sales and finance, trained them, and mentored them. • Travelled to Kenya and made market research for expansion into the market of Kenya. Prepared the company to implement new business innovations, saw that the operations were in place and that the 7 P:s were followed and in place for the scaling of the business. • Procured maize for the best market price, coordinating the transports and overall logistics.
Agro AF Director Of Operations, Sales and Marketing
Jun. 2020 - Jul. 2021Moshi, Kilimanjaro, Tanzania
Kila Kitu Trading & MarketingDirector Of Operations And Business Development
Jul. 2017 - Jun. 2021TanzaniaManaged projects through opening new markets and entering new grounds in the Sub-Sahara region focusing on organic fertilizer and importing, producing, marketing Nawiri, the organic fertilizer. Furthermore, currently sourcing, trading and exporting bananas, cashew nuts and other agricultural products from Tanzania globally. Guided both GeoScience Management Group Limited and Clipr GmbH by penetrating the market to offer products and services in the mining business and marketing opportunities in the tourism sector. I also orchestrated viable recommendations for improvements while monitoring competitor activity to stay updated about the latest industry trends as well as scale revenue in the finance sector for Flex Money Transfer in Juba, South Sudan.
Ongeza Tanzania LtdOperations Director
May. 2015 - May. 2017Arusha - TanzaniaEstablished key financial strategies to enhance business, delivering a double revenue in 2 years, while broadening the portfolio which increased the brand awareness of the company. Managing a team of 10 office staff and 50 sales reps, I encouraged teamwork creating a culture and atmosphere of hard work and high personal integrity. I also set up a new salary system and implemented a better report system, keeping a close eye on the technical part together with the IT department.
OASEArea Sales Manager
Jan. 2014 - May. 2015SwedenDelivered all-time high in revenue, +46%, where the country achieved the highest sales revenue increase. This led to my award for the Country of the Year Achievement. I also strategically oversaw sales and marketing activities, integrated different departments to work together which led to high sales growth and performance.
Bilteknik i Vimmerby ABSales Manager / Business Developer
Mar. 2012 - Jul. 2013VimmerbyImplemented new ideas of marketing, changed the approach and had in-house training for better communication between departments. I strategically raised the company’s revenue from 31’’ to 41’’, from 290 cars to 370 cars and delivered all-time high in July 2013.
BMT Trading and MarketingCompany Owner
May. 2011 - Mar. 2012Linkoping, SwedenI oversaw the consultation, training, and management of staff, working hands-on with teaching and helping companies to grow with tools form NLP. I worked with companies to build events and to hold training with different FMCG businesses, growing their sales and revenues up to 40% during my tenure
Pure NanBusiness Development Manager
Aug. 2010 - Apr. 2011DenmarkPure Nan was a start-up company, and therefore I spearheaded the start of business in FMCG in Denmark in order to penetrate and to gain market share. With efficient strategy management, I built the company top to bottom, leading 15 people, setting up a business plan with activities to grow the business. I sold and marketed the inhouse brand produced in Denmark to new markets like Germany, Poland and Czech Republic.
Procter & GambleCBD - Sales Manager
Jan. 2009 - Jul. 2010Copenhagen Area, Capital Region, Denmark• Oversaw a team of 15 (three direct reports) and provided advisory / thoughtful leadership to senior-level clients and in charge of 10+ brands.
• Overall accountability over sales, as capability training, sales, budgets, reports, co-driving and personnel.
• Implemented my own 10 step sales training program and translated it from Swedish to Danish, had after 10 month 15 certified sales reps. • I held seminars for top clients and trained the reps to facilitate seminars.
• Achieved to land the biggest customers in Demark, Paul M, delivered the biggest contract in history, 5-year contract worth 5 million DK. • Reached a 32% increase in revenue. • Member and part of the lead team.
BMT TradingTrainer and Development manager
Aug. 2006 - Dec. 2008Linkoping, Sweden• I earned new education and skills in sales and leadership training. • Years of study and practice of new competences in sales and leadership training. • Combination of theory and hands on training with customers brought in via cold calls.
Lordos Medica ABCEO and Owner
Jan. 1996 - May. 2006Linkoping, Sweden• Owned and operated a start-up company in FMCG, hair care. New in the market and eager to learn. • Penetrated the market, built the business and gained market shares. Lead a group of 10-15. • Managed all that has to do with a company; budget, business plan, procurement, logistics, distribution, project management, customer care, trade shows, seminars, client trips and increased sales. • Implemented selling cycles and a more professional approach to business. • Addressed wholesalers and employed sales officers, trained them and made then deliver. • Quadrupled revenue and the market share from 1,5% to 3,5%. • The most successful country in 2003 compared with other international markets. • Profit margin on a steady 65% all through. • Delivered profit on revenue and result every year for 10 years.
Thrive Organics
Arusha, Tanzania
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