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Work Background
Salma SaludCEO & Co-Founder
Mar. 2023Área metropolitana de Bogotá D.C.Transforming Medication Adherence for Chronic Patients Across Latin America
At Salma, we are reimagining how chronic patients receive and manage their treatments—making their daily medication routine easier, safer, and truly personalized. We’re solving the critical issue of non-adherence, which affects 160 million chronic patients in LATAM and drives billions in avoidable healthcare costs.
Our platform delivers personalized daily-dose medication—organized, timely, and customized—combined with a mobile app that supports daily tracking, reminders, and ongoing engagement. This integrated system keeps patients on track, improves therapeutic outcomes, reduces hospitalizations, enhances quality of life, and brings dignity and independence to chronic care. As founder of Salma, I’m leading this transformation with a clear mission:
to make adherence effortless and accessible through technology, empathy, and operational excellence. Focus Areas:
Healthtech Innovation – Building digital tools that simplify chronic care
Startup Leadership – Growing purpose-driven ventures with real-world impact
Product & UX – Designing experiences that empower patients, not overwhelm them
LATAM Project Management – Leading operations across diverse healthcare systems
Strategic Partnerships – Bridging tech and health to expand reach and value
Regulatory Navigation – Aligning with standards like FDA to build trust and scale responsibly Excited about what’s ahead—and always open to connecting with others transforming healthcare in LATAM and beyond. #HealthTech #Innovation #ChronicCare #Leadership #Startups #PatientExperience #DigitalHealth #HealthcareTransformation
Now! · MindQuestCEO & Co-Founder
Jul. 2016 - Sep. 2022Bogotá D.C., ColombiaNOW! Soluciones de Monitoreo y Auditoria en Tiempo Real permitiendo tener Visibilidad Inmediata en Puntos de Venta o Servicio y medir despliegue estratégico de las marcas, servicios, compañía o actividad auditada. Entrega de resultados en DashBoard con acceso 24/7
IpsosCEO Country Manager
Apr. 2012 - Jun. 2014Bogotá, Distrito Capital, Colombia
Qualivita SASCEO & Co-Founder
Apr. 2011 - May. 2016BogotaStart up
Arena MediaDirector General Andina
Apr. 2010 - Apr. 2011Bogotá D.C., Colombia
Genomma LabDirector Comercial Latam
Jun. 2008 - Mar. 2010Bogotá D.C., Colombia
Genomma LabGerente General Colombia
Nov. 2007 - Jul. 2009Bogotá D.C., ColombiaStart Up Operation
Alberto CulverDirector de Marketing Latam y Mexico
Mar. 2006 - Aug. 2007Ciudad de México y alrededores, México
ConAgra FoodsDirector Region Andina
Oct. 2002 - Mar. 2006Bogotá D.C., Colombia
Mattel ColombiaGerente de Marketing
Feb. 1999 - Sep. 2002Bogotá D.C., Colombia
Unilever (Ex Disa)Gerente Unidad Negocios
Jan. 1995 - Feb. 1999Bogota
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