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Work Background
General Manager & Founder
Trinity Digital Ventures LLCGeneral Manager & Founder
Feb. 2024
Head of Commercialization Enterprise Segment - Corporate Business Unit
Tigo ParaguayHead of Commercialization Enterprise Segment - Corporate Business Unit
Jan. 2021 - Jan. 2025Asunción, Paraguay• Management of the business segment's P&L of the corporate business unit. • Strategy definition for attracting, retaining, marketing, and developing clients, taking into account the competitive environment, profitability levels, and business variables. • Generation, design, and implementation of strategic and tactical actions aimed at fulfilling the main business variables: sales, customer base, churn, profitability, etc. • Development, promotion, and monitoring of commercial campaigns of different lines of business. • Responsible for developing and monitoring compensation policies and levels for all corporate commercial channels.
Finance and Innovation Lecturer - Business Innovation and Intrapreneurship Diplomate
UCOM - Universidad ComuneraFinance and Innovation Lecturer - Business Innovation and Intrapreneurship Diplomate
Oct. 2020 - Apr. 2021Asunción, Paraguay- Entrepreneurial Innovation Management - Entrepreneurship and intrapreneurship - Innovation project management - Return on investment applied to projects and start-ups - Traditional and new sources of financing for start-ups and projects - F inancial KPIs Measurement - Digital KPIs Measurement - Sales Projection in the short, medium and long term for start-ups and innovation projects. - Client base projection in the short, medium and long term for start-ups and innovation projects. - Product positioning strategy for start-ups and innovation projects. - New markets strategy for start-ups and innovation projects - Scalability strategy and growth phases for start-ups and innovation projects - Estimating tools for start-ups and innovation projects: break-even point and hypothesis analysis - Validation of a new product: lean start-up and MVP Model. (Minimum Viable Product)
Head of value proposition for businesses - Corporate Business Unit
Tigo ParaguayHead of value proposition for businesses - Corporate Business Unit
Dec. 2018 - Dec. 2020Asunción, Paraguay• Leader in the Cloud & Datacenter business model generation at Tigo Business Paraguay. Accountable for commercial strategy generation of the digital cloud business. Transformation of commercial channels and support areas for new ways of working. 183% YoY growth in Cloud & Datacenter business 2018-2019. • Strategic value offers definition and coordination for the digital product catalog of the business segment. Understanding the segment and focusing on its needs, collaborating with Marketing, Innovation and Technology, Customer Intelligence, Planning, and Financial teams. • Pricing of all products and services of the corporate business unit taking into account the competitive environment, profitability levels and business variables. • Strategy for communication definitions of product offers, value proposition, and selection of commercial channels among the different segments and target groups. Coordination with the marketing team on the different ATL and BTL campaigns and with the Management of Consumer Understanding team to carry out surveys and focus groups for the Business segment.
Entrepreneurs Mentor - Tigo Conecta Awards 2018
Tigo ParaguayEntrepreneurs Mentor - Tigo Conecta Awards 2018
Aug. 2018 - Aug. 2018Asunción, ParaguayStart-ups mentor in the 2018 edition. The Tigo-Conecta award seeks to promote scalable and measurable digital technology-based ideas that propose innovative solutions to social and environmental problems, promoted by teams of young entrepreneurs committed to their community. - MVP (minimum viable product) - marketing channels - funding sources - scalability strategy - strategy for entering international markets
Entrepreneurs Mentor - Emprende Paraguay program
Youth Business International (YBI)Entrepreneurs Mentor - Emprende Paraguay program
Mar. 2018 - Feb. 2019Asunción, ParaguayEntrepreneur's mentor in the 2018-2019 process. Mentorship program of the Fundacion Paraguaya, Fomin-BID, and Youth Business International who seek to empower Paraguayan entrepreneurs with sustainable and innovative businesses.
Business Consultant
AutónomoBusiness Consultant
Jan. 2018Asunción, ParaguayBusiness consultancy for businesses in innovation, budgeting, developing of commercial channels, KPIs definitions, and management according to every industry, competitive analysis, and key leverage development for business growth. Customer relationship management. Change management Innovation management.
Head of commercialization SMEs - Business Corporate Unit
Tigo ParaguayHead of commercialization SMEs - Business Corporate Unit
Dec. 2016 - Dec. 2018Asuncion, Paraguay• P&L Management of the SME: 10% growth YoY in recurring revenue. • Defined strategy and actions of catchment and development of clients: increased customer base by 33% YoY. • Responsible for monitoring the levels of compensation to the sales force: efficiency achieved increasing the real commercial headcount with the same budget approved through cost-share models with the massive business unitP&L Management of the SME: 10% growth YoY in recurring revenue.
Head of New Businesses – Corporate Business Unit
Tigo ParaguayHead of New Businesses – Corporate Business Unit
Feb. 2015 - Nov. 2016Asuncion, Paraguay• Sales & Operations Planning: improved in 45% of the predicted sales vs forecast in 2015, managed to reach a profitability of up to 20% vs Bu. • Defined and executed the annual commissions budget (U$D 250.000/month). Developed commercial policies of the different profiles of executives for the corporate area. • Build the commercial strategy to attract new clients: 75% growth in sales YoY through the creation of new offer and incentives for sales strength.
Founder, Financial & Technology Manage
Desde Mi Tierra S.R.L.Founder, Financial & Technology Manage
Feb. 2015 - Aug. 2017Asuncion, ParaguaySocial enterprise committed to with a socioeconomic change in Paraguay supporting artisan’s families through e-commerce) • Formed, developed and executed the business plan. • Ideated and implemented the web page and the e-commerce platform of desdemitierra.com.py • Created the business channels and business units.
Churn & Commercial Analyst– Corporate Business Unit
Tigo ParaguayChurn & Commercial Analyst– Corporate Business Unit
Jul. 2014 - Feb. 2015Asuncion, Paraguay• Generated the corporate customer retention and fidelity strategies: reduced the annual churn impact in $1.5MM in 2014, closing the initial projection from -1% to -0.65% in the mobile business • Delivered reports and analysis of the customer base for local and regional management • Prepared and analysed the commercial metrics of the business units: ARPU, ARPA customer base, recurring revenue, up-selling and cross-selling campaigns.
Founder and General Manager
Timeline Lounge & Coffee barFounder and General Manager
Jan. 2013 - Dec. 2013Asuncion, Paraguay• Designed and implemented the business plan, market analysis, monitoring the design and construction of the premises, permanent negotiation with suppliers and sponsors. • Developed for organisational structure, internal procedures and internal company policies • Established goals, metrics and objectives are consistent with the strategic plan.
Team Leader Coach – Customer Operations Dep.
Tigo ParaguayTeam Leader Coach – Customer Operations Dep.
May. 2011 - Jun. 2014Asuncion, Paraguay• Developed human resources in the anti-churn and corporate area: increased the team general customer satisfaction performance to 34% in six months, achieving an overall 94% customer satisfaction in all transactions in 2013. • Increase sales per resource ratio: increased 18% in group revenue during the last quarter of 2013. • Prepare reports of obtained results and strategies.

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