CMB Regional CentersGlobal Marketing Specialist & Marketing Relationship Manager
Feb. 2019 - Nov. 2023Rock Island, Illinois· Develop relationships globally for securing foreign capital and investors into the company’s limited partnership investment opportunities, directly reporting to the President, VP of Project Development, and Executive Directors. · Create and deploy domestic and international travel strategy including contract negotiation and budgets for sponsorships, webinars, company branding, staff engagement opportunities, expos, and international investor relations for client meetings.
· Travel both domestically and internationally for ongoing business development and client relations.
· Effectively train and collaborate with a large network of attorneys, wealth managers, referral sources, and government offices to navigate the investment process for all parties. · Create, revise, and execute current company SOPs.
· Assist the marketing team in collateral design, messaging, and execution of marketing deployment as well as provide input on website design and landing pages.
· Negotiate contracts for marketing and PR events such as CNBC, MSNBC, Forbes, etc.
Key Achievements & Contributions:
o Created company’s webinar formats from scratch including series content such as the “Coming to America" education series of webinars and the “What Immigrants Need to Know” series of webinars. o Revamped travel procedures, policies, and databases to track ROI from events, company travel and investor meetings. o Successfully slashed 25% of in person event related costs by negotiating contracts, deepening relationships, and increasing ROI by broadening inclusions from organizers, a cost savings of approx. $225K annually. o Have grown investor revenues by training Investor Relations team on best practices, needs based assessments, and established updated SOP for proper Investor and Prospective Investor follow up with a 2019 Investor capital increase of $100MM over prior year. o Major Contributor on international marketing plans.