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Work Background
ImmersiveAdsFounder
Jan. 2023 - Dec. 2024SingaporeImmersiveAds™ was conceived as a next-generation in-game and metaverse advertising solution, designed to help mobile game publishers and 3D environment creators monetize their products seamlessly — without compromising user experience or immersion. Key Achievements & Contributions: - Formulated and validated a new product concept for immersive, non-intrusive advertising in 3D and metaverse environments.
- Delivered a successful proof of concept with multiple publishers, demonstrating measurable monetization potential and minimal gameplay disruption.
- Led the product vision, R&D, and market validation, positioning ImmersiveAds as a forward-looking innovation in digital advertising.
ImmersiveAdsCEO/Founder
Jan. 2023 - Dec. 2024SingaporeImmersiveAds is a blended advertising experience for the Metaverse OR All digital 3D environments
Appricot IT ConsultantsManaging Partner
Jul. 2022United Arab EmiratesAppricot IT Consultants serves as a trusted technology wing for global businesses, delivering full-cycle product development — from MVPs to enterprise-grade digital transformation — across mobile, web, and AI-driven platforms. Key Contributions & Achievements: - Lead the company’s P&L and strategic direction, ensuring operational excellence and profitability across projects.
- Architect and oversee technology solutions using the latest frameworks in mobile, web, and AI, ensuring scalability and innovation.
- Delivered end-to-end solutions for clients in AdTech, EdTech, HealthTech, PropTech, and custom enterprise software domains.
- Successfully managed and delivered projects ranging from $50K to $1.5M, building a strong reputation among US and GCC clients.
- Provide leadership clarity, enable high-performing tech teams, and ensure alignment between client goals and technical execution.
Pentabit LabsFounder & CEO
Jul. 2022United StatesPentabit Labs builds innovative mobile applications that solve real user problems across utility, productivity, personalization, and social categories — combining great UX, AI integration, and scalable mobile technologies. Key Achievements & Contributions: - Founded and led the company’s vision, product strategy, and market execution, focusing on innovation-led problem-solving.
- Built and launched multiple successful apps, including: . AI Resume Maker – AI-powered career tool redefining how users create job-winning resumes. . AI Summarize – Intelligent summarization platform for long text, images, documents, and websites. . Cloud Storage – Mobile-first storage solution designed to keep smartphones light while offering seamless access. . Lit Dating – A next-gen social app enhancing authentic connections beyond swipes.
- Drove product-market fit, user acquisition, and monetization strategy for each app.
- Successfully sold apps to major publishers worth over $500K, validating business and innovation outcomes.
- Oversaw end-to-end execution — from concept validation and technical architecture to growth analytics and partnerships.
Mustard Games StudiosPartner
Jun. 2016Dubai, United Arab EmiratesMustard Games Studio develops and publishes casual, hybrid casual, puzzle, simulation, strategy, and racing games for global mobile audiences — focused on quality gameplay, user engagement, and long-term retention. Key Achievements & Contributions: - Provided strategic business leadership, enabling the CEO and core team to scale studio operations and partnerships.
- Oversaw growth that led to 100M+ game downloads across multiple titles and platforms.
- Negotiated and maintained partnerships with major publishers including Tapnation and other top-tier mobile publishers.
- Successfully sold game content worth over $3M, establishing Mustard as a profitable, sustainable gaming venture.
- Drove studio-wide alignment on innovation, creative direction, and data-led content optimization
Appricot IT ConsultantsChief Executive Officer
Apr. 2016United Arab EmiratesAppricot IT Consultants is a one-stop shop with a team of tech experts offering tech services to solve your business needs.
ConsoliAds Pte LtdCo-Founder & CEO
Jun. 2015 - Dec. 2022SingaporeConsoliAds was a complete mobile advertising and growth management platform, built to make mobile monetization and user acquisition quick and effortless for app and game publishers. Key Achievements & Contributions: - Founded and scaled the company from concept to international recognition, delivering a unified platform for in-app Monetization and User Acquisition.
- Raised $1.25M in investment, led growth to serve 100+ global publishers, and built a responsive, customer-focused adtech ecosystem.
- Designed and executed the business strategy, aligning technology innovation with publisher needs to improve ROI and retention.
- Earned multiple accolades including: . 🏆 Winner – Startup Istanbul, Turkey . 🏅 Top 5 – ScaleUp Istanbul, Turkey . 🏆 Winner – PASHA ICT Awards, Pakistan . 🌎 Selected for Globalize Accelerator, Silicon Valley, US
- Oversaw product innovation, business development, and customer success, positioning ConsoliAds as a regional leader in mobile adtech.
ConsoliAds Pte LtdCEO/Founder
Jun. 2015 - Dec. 2022Dubai, United Arab EmiratesConsoliAds is managed Ad Monetization and Mediation platform for mobile game publishers with algorithms to ensure min 20% instant revenue increment.
Appricot StudioFounder
Aug. 2012 - Nov. 2017LahoreAppricot Studio was a pioneering mobile game development company creating engaging casual, simulation, and MMORPG titles for global audiences. Key Achievements & Contributions: - Founded and built the studio from the ground up into a profitable business with $1M+ annual turnover.
- Successfully exited through sale to a leading global publisher.
- Designed and launched a diverse portfolio of high-performing games, gaining strong traction in the casual gaming segment.
- Managed full P&L ownership, operational leadership, and cross-functional teams across creative, technical, and marketing domains.
- Collaborated with academia to upskill students, mentoring future developers and fostering entrepreneurship in the local gaming ecosystem.
OziTechnology LtdCOO
Oct. 2011 - Dec. 2013LahoreLed the company’s service delivery operations, managing client relationships and technology project execution across multiple domains.
Mantaq SystemsManager Marketing
Jul. 2010 - Oct. 2011Developed B2B marketing strategies for enterprise retail solutions and streamlined sales alignment with product positioning.
Mantaq SystemsMarketing Manager
Jul. 2010 - Oct. 2011Business plan formulation in light of the company's retail business solutions and generating a corresponding B2B marketing strategy (Product, Price, Placement, Promotion) to tap any product/need gap in the segment. Also aligning sales with product value propositions in order to streamline sales pitch to address the customer needs.
BrandifyManager Marketing
Feb. 2009 - Jun. 2010Directed marketing for diagnostics and wellness products, leading brand launches, campaigns, and market research to achieve revenue targets.
Wateen Telecom LimitedProduct Manager - Carrier Services
Jul. 2007 - Jan. 2009Oversaw the full product lifecycle for carrier and corporate services, driving new product development and enhancing market positioning.
TechlogixSoftware Engineer
Aug. 2003 - Jun. 2005Involved in all the phases of Software Development Life Cycle (SDLC), interacting closely with clients in order to develop and customize software as per their needs.
AutoSoft DynamicsIntern
Jan. 2002 - Dec. 2002Served the Java Developers Team in programming different modules of the products under construction.
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