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B2B & B2C Marketing and Communications Solutions for SMEs, Startups, focusing on lead gen, branding, and partnerships.
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Work Background
CoreMediaSenior Manager, International Marketing & Partnerships
Nov. 2022 - Aug. 2025Hamburg, GermanyOwned strategy and implementation of GTM initiatives for Europe and US by collaborating across Marketing, Sales, and Partnerships teams. Manage global Events and Partner Marketing campaigns to drive demand and lead generation, while directing team of three. • Built and executed global event plan with localized approach for eight markets, resulting in 30 sponsored events in one year to scale brand awareness, strengthen positioning and generate pipeline.
• Guaranteed cohesive and 100% on time campaigns delivery by streamlining project management and CRM processes, while fostering cross-Department alignment.
• Oversaw budget allocation as well as KPI reporting of Partner Marketing and Events, redefining the strategy based on outcomes to keep maximizing ROI.
• Led 9 Partner Marketing initiatives globally, encompassing content, sponsorships, and paid media to drive demand generation.
• Generated MQLs accounting for 73% of all Marketing-generated leads in one year.
AdsquareSenior Marketing Manager
Feb. 2020 - Sep. 2022Berlin, GermanyHandled strategy and content creation for digital channels, including website, blog, social, and paid media. Directed full-scale operations of external freelancers and creative agencies, ensuring seamless collaboration and facilitating high-quality deliverables. Executed email marketing campaigns for both internal and external communications encompassing employer branding, Product and Partnerships updates. • Achieved 42% annual growth in KPIs by implementing effective digital marketing initiatives spanning Europe, USA, and APAC.
• Launched new SEO-optimized website and owned rebranding to improve UX, corporate image and positioning.
• Led efforts in shaping and promoting employer branding strategies in collaboration with HR department.
• Optimized performance marketing campaigns to increase brand awareness and demand generation.
• Presented in three webinars for LATAM with audiences exceeding 1,000 participants.
Boffi | De Padova AustraliaMarketing and Communications Manager
Mar. 2018 - Feb. 2020Sydney, AustraliaCultivated partnerships with Influencers in real estate, architecture, luxury furniture industries and press in Australia to boost brand awareness. Coordinated successful opening of new store in Melbourne for positive customer engagement and media publicity. • Attained 30% organic follower growth within one year by changing social media strategy and introducing influencer Marketing initiatives leading to 15 partnerships.
• Ensured attendance, generated leads, and fostered media engagement by planning and executing three VIP store events.
• Obtained notable media exposure through management of press relations.
Boffi | De Padova AustraliaMarketing and Communication Manager
Mar. 2018 - Feb. 2020Cultivated partnerships with Influencers in real estate, architecture, luxury furniture industries and press in Australia to boost brand awareness. Coordinated successful opening of new store in Melbourne for positive customer engagement and media publicity. • Attained 30% organic follower growth within one year by changing social media strategy and introducing influencer Marketing initiatives leading to 15 partnerships.
• Ensured attendance, generated leads, and fostered media engagement by planning and executing three VIP store events.
• Obtained notable media exposure through management of press relations.
Boffi USAMarketing and Business Development Manager
Jul. 2015 - Dec. 2017New York, New York, United StatesManaged development of contact network and demand generation, researched market opportunities, and led growth-focused marketing projects, spanning digital content creation, email marketing, press relations, and sales promotions. • Established 65 partnerships with influencers in real estate, architecture, luxury furniture industries and press in the USA to increase audience reach and elevate brand reputation.
• Acquired 10% increase in leads by implementing innovative B2B customer acquisition strategies, such as direct marketing, influencer marketing, and business development.
• Orchestrated 15 VIP events and met key performance indicators (KPIs) for positive outcomes.
• Increased 23% of social media engagement in two years by redefining strategic content plan.
• Boosted media coverage by 20% by crafting compelling press releases and media pitches.
Artemide North AmericaMarketing Project Manager
Aug. 2012 - Jul. 2015New York, New YorkCreated and executed B2B and B2C sales promotions tailored for English, French, and Spanish audiences in North and Central America. Developed creative merchandising strategies for stores and e-tailers to elevate brand image and sales. Coordinated annual company events for North American operations to enhance employee satisfaction. Responsible for press relations. • Contributed to 60% growth in followers on Facebook in two years by crafting and implementing creative plan and by coordinating internal and external digital teams to deliver quality assets on time.
• Reduced marketing expenses by 30% and minimized production time for marketing materials by introducing new project management tool.
• Increased store traffic by planning and executing 19 B2B and B2C events.
Nero CucineMarketing and Communications Coordinator
Aug. 2010 - Jul. 2012New York, NYSupported the production of marketing materials. Helped with content creation for website and blogs. Executed store events. • Boosted online media coverage by 50% and print media coverage by 30% via various PR strategies.
• Expanded B2B client database by 40% by implementing direct marketing and business development plan.
Auto DrainMarket Research Intern
May. 2010 - Jul. 2010Leeds, EnglandResearched opportunities for business development in Italy and defined market entry strategies based on EU policies. Tracked competitors’ activity and reported to VP, Sales and Marketing.
SILVER LIGHT GROUP SRLInternational Marketing Assistant
Jan. 2008 - Feb. 2009Arezzo Area, ItalySupported the Marketing and Product teams in implementing product distribution strategies in France, Germany, Italy, Spain, and the US. • Translated technical marketing documents and brochures to/from English, French, Italian, Spanish.
• Helped Product Development and Product Marketing teams with the design, production and commercialization of over 200 products.
• Assisted Sales team with multilingual product presentations at 6 trade shows in Italy and France.
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