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Work Background
Panther TeethFreelance Graphic Designer & Marketing Consultant
Jan. 2022I designed, developed, and maintained the Panther Teeth website, successfully transitioning it from WooCommerce to Squarespace. I crafted cohesive marketing strategies that resulted in a 150% increase in sales over 18 months. Additionally, I created comprehensive social media calendars and posts, which doubled our engagement and click-through rates (CTR).
Wenning BrandingContract Graphic Designer
Jan. 2022 - Apr. 2022At Wennig Branding, I was responsible for creating promotional materials that effectively showcased our major clients. This included designing direct mail postcards and store rack cards that captured attention and communicated key messaging. Additionally, I developed comprehensive brand guidelines to ensure consistency across all client projects. I also collaborated on various projects, providing support and insights to help elevate our clients' branding efforts and enhance their market presence.
Wheelhouse Creative LLCGraphic Designer
Feb. 2021 - Nov. 2025Wheeling, West Virginia, United StatesAt Wheelhouse Creative, I played a pivotal role in crafting integrative brand strategies for various clients, including spearheading projects for Wheeling Park's new 1925 Cafรฉ and Oglebay Park's recycling initiative. My expertise in WordPress and Themify allowed me to develop websites tailored to meet client objectives, ensuring they adhered to HTML/CSS and SEO best practices. As the co-account manager for a sports equipment accessory company, I successfully achieved monthly marketing objectives by managing social media and coordinating the launch of a new website design. I worked closely with Account Executives, overseeing daily client design requests while recommending effective strategies to help fulfill our clients' marketing goals. Additionally, I served as an event photographer for notable clients like Oglebay Park, Oglebay Foundation, Wheeling Park, and Bordas & Bordas, capturing memorable moments and enhancing their visual presence.
Filthy Mitts Co.Business Owner
Feb. 2020Filthy Mitts Co. is a fast growing sports apparel and accessories brand. Crafted out of COVID lockdown boredom, I have cultivated a niche brand selling to customers in all 50 US states and 7 of 8 Canadian provinces and doubling gross sales year over year, primarily through social media and digital marketing.
Binnie's Skate Sharpening & Equipment RepairFreelance Graphic Designer & Marketing Consultant
Feb. 2020In my role with Binnie's Skate Sharpening, I managed the eCommerce web services on Squarespace, which resulted in a significant 50% reduction in the bounce rate and improved search rankings for the website. I also took charge of designing all print marketing collateral, which played a crucial role in driving a remarkable 300% increase in online sales in 2021. My efforts in both digital and print marketing helped to effectively promote the brand and enhance customer engagement.
1/ST Technology - Xpressbet and AmTote InternationalWebmaster
Apr. 2019 - Jul. 2019Washington, PADuring my time at Xpressbet, I collaborated closely with the technical development team to enhance the user interface and user experience (UI/UX), which led to a remarkable 60% reduction in the bounce rate. I unified the CSS and SEO styles across both the Joomla and Drupal platforms, ensuring a consistent and optimized experience for users. Additionally, I focused on improving website performance by streamlining the project upload and tear-down processes, which significantly enhanced the site's responsiveness. I also supported the creative director by designing pre-event placeholder graphics, which contributed to an increase in lead conversion and boosted pre-event betting activities. Overall, my efforts were instrumental in elevating both the functionality and engagement of the website.
Rogue Panda Apparel CompanyBusiness Owner
Jun. 2016Canonsburg, Pennsylvania, United StatesRogue Panda Apparel Company is an apparel & accessories company specializing in unique, funny and inspiring t-shirts, hoodies, stickers, phone cases, and more!
Stream CompaniesSenior Graphic Designer
Apr. 2016 - Oct. 2018Wexford, Pennsylvania, United StatesAt Stream Companies, I served as a key intermediary between the Senior Graphic Designer and the Associate Creative Director, effectively leading small project teams to ensure seamless collaboration and execution of design initiatives. I took the lead on rebranding projects, making critical creative decisions for our monthly ad campaigns, including the successful launch of the RAM Tier II Step Up Event. I developed integrative strategies that aligned individual dealership sales campaigns with broader regional and national initiatives, ensuring compliance with co-op funding requirements while simultaneously boosting sales and enhancing brand awareness. Additionally, I enhanced my skill set by cross-training in the email marketing department, where I contributed to the development of mobile-friendly templates that improved our marketing metrics.
WorldDealer, Inc.Associate Creative Director
Nov. 2009 - Apr. 2016Wexford, Pennsylvania, United StatesDuring my time with WorldDealer, I held a pivotal role overseeing the graphic design and client relations department. My responsibilities included effectively managing website maintenance requests from advertising clients, ensuring that communication was clear and that projects were delivered on time. One of my key achievements was leading the development of an email marketing system. I closely monitored its performance, constantly analyzing metrics and implementing recommendations that allowed us to consistently surpass industry standards for open and click-through rates. I also developed a custom responsive website platform tailored for our clients. This included creating an inventory display system that significantly improved click-to-lead conversion rates by 30%. As the lead designer, I served as the main point of contact during the proposal and implementation phases after we secured our status as an official Toyota Advertising Partner. Additionally, I utilized tracking software like Google Analytics and ClickTale to monitor client advertising performance, generating in-depth reports as needed to provide valuable insights. I worked collaboratively with the creative director to assist our full-service advertising clients across both traditional and digital advertising initiatives, ensuring their projects received comprehensive support.
AC ImagingBusiness Owner
Aug. 2005Canonsburg, Pennsylvania, United StatesVersatility, creativity, and experience combine into a powerful resource for your company or brand. With over 15 years of experience in a variety of verticals and industries, I can provide you with the exact design or marketing services to take you to the next level: INCREDIBLE.
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