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Work Background
Stratadgy Digital Media MarketingBusiness Owner
Oct. 2023Ontario, Canada
Insight Diagnostic ImagingDirector of Operations
Mar. 2021Toronto, Ontario, Canada
Rachel Griffiths MarketingMarketing Consultant
May. 2011 - Sep. 2023For the past eight years I have worked independently as a Marketing and Graphic Design Consultant for area businesses. • Define and develop branding strategy. • Design logos and collateral material. • Develop websites. • Teach website management so clients can maintain their sites without paying external consultants. • Source printers and promotional materials and manage production to delivery process for clients. • Manage social media accounts.
Sales Performance.caMarketing Specialist & Consultant
Apr. 2010 - Apr. 2011Together with my business associate, we led the strategic development and management of the sales and marketing activities for multiple small- to mid-sized business clients. My particular focus was on maximizing the potential for our clients through a marketing 3.0 strategy, which emphasizes customer interaction through social media.
Core Marketing StrategiesMarketing Coordinator
Jul. 2008 - Dec. 2009As Marketing Coordinator, I participated in the strategic development and managed the marketing activities for multiple small- to mid-sized business clients. • Took a proactive role in social media strategy development and educated clients in basic social media marketing for small business owners. • Sourced and developed relationships with numerous service providers, including graphic designers, printers, and SEO providers. • Fostered positive relationships with Core Marketing clients.
Divorce MagazineProduction Manager
Apr. 2000 - Sep. 2002As Production Manager, I completely redesigned and maintained the DivorceMagazine.com website. • Time sensitive communication with clients, including lawyers and therapists, to ensure effective and accurate portrayal of their brands and marketing messages, within the publishing deadline. • Assisted the Editor with all facets of magazine production from ad design and page layout to final proofreading.
Abfab DesignChief Creative Officer
Jan. 1999 - Dec. 2005As Chief Creative Officer, I worked part-time, while raising two children, conceiving, designing and arranging production of corporate identity packages and marketing pieces. • Worked for six corporate clients over three years, assisting with brand development, and designing logos and corporate stationary, brochures, and promotional materials from media kits to mouse pads. • Designed wedding and children’s party invitations.
Royal Mutual FundsMarketing Coordinator
Jan. 1996 - Dec. 1997As Marketing Coordinator, I supported the Marketing Director of the third largest mutual fund company in Canada. • Participated as a member of the marketing team in the simultaneous coordination of many aspects of the marketing program, including writing many internal marketing articles. • Designed, developed and produced several internal and external publications including the “Royal fundamentals” fund focus and “the Royal Investor” quarterly newsletter.
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