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Work Background
WAKARIO IncFounder & CEO
Mar. 2023San Diego, California, United StatesWAKARIO offers businesses easy yet advanced tools and services to leverage marketing data and increase their ROI. We provide AI-powered tools to give marketing teams effortless power to leverage to their data and insights for data-driven marketing without needing data scientist resources. Our data science experts are consultants who handle the hard work behind the scenes so every team can benefit from AI and data analytics. Our growth strategists leverage consumer psychology and insights from various marketing data sources to formulate data-driven strategies that tackle challenges and achieve business goals. As WAKARIO's Founder and CEO, I connect clients ‘ needs and aspirations with our strategic direction, oversee our product and service vision, and lead a talented team to drive growth and innovation. I focus on ensuring that our services respond to the needs of digital-driven business solutions, collaborating with stakeholders, and delivering exceptional value to our business partners and clients.
NTT DATA ThailandDigital Marketing Consulting Lead (Founding Leader for Thailand)
Jun. 2021 - Sep. 2021Bangkok City, ThailandBuilt a new digital marketing consulting team and defined the mission, competitive value proposition, and strategies of this business unit. Drove new business into the sales pipeline, led the development of new digital marketing proposals for clients, and coached the team in delivering services effectively while developing their new skills.
NTT DATA Thailand Digital Marketing Consulting Lead (Founding Leader for Thailand)
Jun. 2021 - Sep. 2021Built a new digital marketing consulting team and defined the mission, competitive value proposition, and strategies of this business unit. Drove new business into the sales pipeline, led the development of new digital marketing proposals for clients, and coached the team in delivering services effectively while developing their new skills.
360 innovative Co., Ltd.Interim CEO
Jan. 2020 - Mar. 2020Bangkok City, ThailandLed a digital innovation design agency responsible for delivering the results desired by our clients. We helped companies enhance their online customer experience to reach their business goals. Transformed the company from a digital production agency into a digital innovation design agency in 3 months.
Stamford International UniversityDigital Marketing Instructor
Nov. 2018 - Dec. 2020Bangkok Metropolitan Area, ThailandAs a lecturer in Digital Marketing Management for the graduate school, I teach international and Thai MBA students, as well as working adults. I equip my students with the knowledge and practice of digital marketing management to help them thrive in their careers and businesses.
Silpakorn UniversityDigital Marketing Instructor
Jan. 2017 - Jan. 2020Taught the very first Growth Marketing class ever offered at the university level in Thailand based on my real world practical experience. My teaching work required developing subject outlines and syllabuses, planning lessons and assignments, teaching and coaching students, and assessing my students' progress by grading papers, tests, and group assignment deliverables.
UserScientistFounder & CEO
Oct. 2016 - Sep. 2025Bangkok Metropolitan Area, ThailandUserScientist is a consulting firm providing consumer research and services specializing in optimizing experience design for profitable growth. I lead a team of digital business consultants to deliver business growth and new digital capabilities for the Bank of Thailand, Honda, SCG, Tops Market, and other major local and international corporations.
GLG (Gerson Lehrman Group)Digital Marketing Expert Consultant
Sep. 2016 - Nov. 2018As a digital marketing expert in the crowdsourcing expertise network at Gerson Lehrman Group, I give expert insights to help GLG's clients making investments or considering a strategic shift.
MindshareAssociate Digital Media Director
Mar. 2013 - Jul. 2013Led the digital media team to plan, execute, monitor, and optimize integrated digital marketing communications for Unilever Thailand. Expanded the team from 4 to 7 members, then increased the digital media competence of the Mindshare, Unilever team in Thailand by bringing new digital marketing tools and approaches to the team, as well as teaching over 30 offline and online media strategists about online media and coaching them to understand and adapt to the changing media landscape.
PredictiveCofounder
Dec. 2011 - Jan. 2018Bangkok City, ThailandInitial investor and strategic decision-maker involved in building the company from the ground up.
PredictiveCofounder and Managing Partner
Dec. 2011 - Sep. 2016Bangkok Metropolitan Area, ThailandCo-founded and scaled up the company. Drove tripled YOY business growth and the team size for the new digital marketing and data analysis startup by attracting talents, equipping, and coaching each team member. Taught the team advanced digital marketing, data analysis, and UX design skills for conversion rate optimization. Predictive helps clients in the automobile, telecommunications, finance, hospitality, and various other industries to understand the value of their data across a wide digital footprint to power sustainable growth. The company offers a full range of digital strategy consulting services, but specializes in Digital Analytics, Online User Experience Optimization, and Search Optimization. Predictive was a local comScore representative and currently is a Google Analytics Premium reseller.
Omnicom Media GroupDigital Platforms Strategy Manager
Aug. 2011 - Nov. 2012Worked with off-line media strategists to manage and execute digital communication strategies for major brands under the umbrella of Omnicom Media Group Thailand. Became the first Digital Platforms Strategy Manager for OMG Thailand and helped establish, manage, and expand the digital media team to deal with the shift in demand from off-line to online media.
Effective MeasureBusiness Development Manager - Thailand
Sep. 2010 - Jun. 2011Worked closely with the regional director to develop business opportunities for a growing online audience measurement startup and helped make it into the #1 online audience measurement tool in the Southeast Asia region.
Effective MeasurePublisher Support Specialist
Apr. 2010 - Sep. 2010Helped expand the business by teaching internal marketers and business development managers in Thailand, Singapore, Malaysia, Vietnam, The Philippines, and Indonesia, plus the top 100 online publishers and media agency strategists, to use audience measurement platforms and help them make sense of their data.
Nation Multimedia Group Public Co.,Ltd.Account Executive
Jan. 2009 - Sep. 2009Generated media sales for integrated marketing communication solutions involving print, broadcasting, and online media.
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