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Work Background
PERIManaging Director Malaysia & Singapore
Mar. 2022MalaysiaHold Managing director roles for both organisations with a dedicated focus on a Turn Around Strategy for both organisations, simultaneously. Direct coaching and guidance of senior-level staff to ensure depth in succession planning, solidify organisational base with solid business principles, ensuring a sustainable business approach for the future, while driving profitability and efficiencies. Key Achievements & Activities:
• Leads front-end customer engagement to improve sales performance and resolve issues quickly
• Re-align organisation while establishing new business segments for sustainable growth. • Drive efficiency on all levels – FTE -30+%
• Established a well-functioning shared resource base in 2023, re-established resources in more affordable markets, achieving 24+ in efficiency and 38% cost reduction.
• Lead through customer retention and acquisition drive to sustain customer growth of YoY.
• Lead through visibility and transparency in workflow by optimising the OTC processes.
• Develop and coach senior management in sustainable business practice. • Reposition both organisations to become active competitors in the local markets. • Established Strategic Marketing, Customer Service Management, and diversified Engineering Office, delivering value and shared services to both organisations.
• Closing off Successful Change Management within PERI Malaysia and Singapore 2022 – 2025,
PERISenior Advisor PERI Inhouse Consulting
Nov. 2020 - Mar. 2022South AfricaSenior advisor to the consulting team with a primary focus on creating a better understanding of how subsidiaries function, as well as coaching on successful transformation strategy. Concurrently, I held project lead positions on strategic senior leadership team initiatives like for example, Active Portfolio Management, New Customer Segmentation Logic & and a new business model for dealing with highly complex projects, Industry advisor on competitor acquisition initiatives. Actively contributing experience and knowledge from how the industry and business function at an operational level, and guiding on new change management projects. • Making complex projects easier to handle - Project completed and implemented in Q1 2022.
• Infrastructure market fact base – Project completed on 10 December 2021.
• Business analysis for new subsidiary in Taiwan – Advisory role, completed October 2021. • Key learnings on Business Development in Africa – Successful completion, completed Q2 2021.
• Active Portfolio Management – Project implemented end Q4, 2021.
• Customer Segmentation Logic – Completed Q2 2021.
• Successful Change Management within PERI – Q2 2021, completed.
PERIManaging Director, PERI Formwork & Scaffolding Ltd Tanzania, 2015 – Present and Business Development
Oct. 2009 - Nov. 2020Johannesburg, SAHold both Managing Director and Business Development Director roles concurrently, owning full profit and loss and general management responsibilities for PERI Tanzania and PERI SSA business development unit. For SSA, direct business development activities and drive the creation of new sales channels for the organisation that are essential to the company’s fiscal health, achieving or exceeding company targets. Lead and oversee agencies in non-subsidiary countries for PERI. Collaborate with teams covering Western, Central, and Eastern Africa to create and implement effective sales strategies and business plans directed to expand market penetration. Key Achievements:
Founded Tanzania subsidiary in 2015, following continuous business development activity over a two-year period. ? PERI Tanzania, a fast follower in the market, achieved equal market share to the first competitor entrant in less than 2 years. Played an instrumental role in securing the project award for the largest construction project in Dar es Salaam, Tanzania. • In 2011, ia nitiated and developed fully functional business development unit in Sub-Saharan Africa for PERI Formwork Scaffolding Engineering Pty (Ltd), South Africa, consisting of Sales, Administration, Engineering, and Export Logistics capability.
• Project managed large clients’ projects, shepherding projects through the full life cycle to ensure timely deliverables are met.
• Upon founding PERI in Tanzania, established and coached a new indigenous team on the full functionality of running the business.; drove sales; established an engineering team; developed administration processes and procedures as general management and leadership expertise amongst the team.
• Spearheaded and rolled out a virtual collaboration program for PERI South Africa, increasing organisational efficiency through a core business communication tool.
PERIRegional Sales Director, October 2009 – April 2011
Oct. 2009 - Nov. 2020Johannesburg, South AfricaDirected sales operation for SA-based subsidiary (formerly Wiehahn Group) of global parent company PERI GmbH, specialising in manufacturing and supply of formwork and scaffolding systems, with 11 branches nationwide. Partnered with multiple clients and internal stakeholders to create commercial opportunities and new sales channels through the development of effective business strategies and marketing schemes. Initiated and landed change on large scale. Created and implemented staff training. Collaborated with team members to design and deliver effective business and sales strategies. Optimised revenue flow, gearing business unit for challenging economic forecasts. Reviewed and refined operational processes and workflows to eliminate waste and redundancy, leading and driving efficiency in supply processes. Built, managed and mentored high performance sales force, comprising key account managers, technical sales reps, estimators, project managers, technical advisers and admin support staff. ★ Consolidated lagging business unit in the Gauteng and North West Province regions after five-year peak in construction.
★ Grew revenue stream in very slow market from monthly R2.5-mil to over R10-mil per month, also gaining increased market share. ★ Fostered key customer relationships and generated repeat business through high-touch customer service.
★ Spearheaded upgrades to the CRM process, creating a working pipeline structure which supported accurate forecasting and ultimately formed the foundation for the current CRM software.
★ Eliminated yard flow and supply chain inefficiencies which caused double handling of documents and materials.
★ Enhanced line communication among all departments.
★ Selectively recruited for this role by the company's owner.
RMD Kwikform South Africa (Pty) LtdManaging Director
Feb. 2007 - Sep. 2009Johannesburg Area, South AfricaFounded RMD Kwikform South Africa (Pty) Ltd as new Formwork and Scaffolding supplier in South Africa.
Form-Scaff division of Waco Africa (Pty) LtdArea Manager
Nov. 1996 - Jan. 2007Johannesburg Area, South AfricaHeld multiple including Area Manager | Branch Manager Durban | Branch Manager Pietersburg | Technical Sales Rep | Trainee
Cyril Levy Associates Architects CCArchitectural Technologist
Jul. 1996 - Oct. 1996Johannesburg Area, South Africa
Henry Snyman Architects CCArchitectural Technologist
Dec. 1991 - Jul. 1996Klerksdorp Area, South Africa
Municipality TswaneSenior Lifesaver | Lifesaver (Student Employment)
Aug. 1991 - Nov. 1994Pretoria Area, South AfricaAppointed as Lifesaver then Senior Lifesaver in 1994.
South African Defence ForceSection Leader | Lance Corporal (National Service)
Jan. 1990 - Jan. 1991Pretoria Area, South AfricaUnderwent basic training and stationed at Provost Unit. Received Section Leader Merit Award. Undertook role as personal bodyguard to Gen. J Geldenhuis.
Anglo AmericanTrainee
Dec. 1989 - Dec. 1989Vaal Reef Area, South AfricaCompleted 12 training modules to move from trainee to actual supervisory position within first 3 weeks of commencement (with time allocation of 6 months).
Anglo AmericanSection Supervisor
Nov. 1989 - Jul. 1991Vaal Reef Area, South AfricaCalled to National Service, and upon completion, resumed position as Section Supervisor.
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