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Work Background
SmilecloudHead of Product Integrations & Product Management
Oct. 2023Timişoara, Timiş, Romania- Drove product strategy for AI-based smile design, video simulation, and 3D review experiences.
- Partnered with R&D team to translate computer-vision AI research insights into user-facing features.
- Improved user activation and paid adoption through new onboarding flow and multiple key releases.
- Led cross-team initiatives - pricing, integrations, partnerships - aligning business and user goals.
- Product Integrations - Discovery, Solution Definition, Project Plan & Schedule, Project Initiation, Delivery.
- Roadmapping for both mobile and web application, ensuring alignment with revenue goals and user satisfaction.
- Led extensive user research (interviews, surveys) to uncover core pain points for dental professionals, shaping product features that significantly improved early adoption rates and boosted customer lifetime value.
- Optimized onboarding flows by implementing user feedback loops, in-app beta programs, and analytics dashboards.
- Define success metrics early in the product lifecycle, fostering a data-driven culture.
- Drive cross-functional alignment with UX/UI designers to develop engaging UX and usability testing.
SmilecloudHead of Product Integrations & Product Manager
Oct. 2023Timişoara, Timiş, Romania
3Pillar GlobalManager, Product Management & Country Lead
Mar. 2022 - Oct. 2023Romania
3Pillar Global RomaniaSr. Product Manager & Ro Team Lead
Oct. 2020 - Mar. 2022Timisoara, Romania
3Pillar Global RomaniaProduct Manager & BA Team Manager
Nov. 2018 - Sep. 2020Timisoara, Romania
3Pillar Global RomaniaSenior Business Analyst & Supervisor
Feb. 2018 - Nov. 2018Timisoara, Romania
3Pillar GlobalSr. Product Manager & Manager, Product Management
Apr. 2017 - Oct. 2023Romania- Product strategy and delivery for enterprise clients including Forrester, Equinox and Shutterstock.
- Managed client delivery and client satisfaction by keeping scope, budget and timeline aligned.
- Scaled and mentored a 25+ member product organization, driving consistent quality.
- Emphasised the commercial impact of product decisions by incorporating SaaS metrics and competitive analysis into roadmap planning, contributing to enhanced market positioning.
- Establishing best practices in Agile Scrum and Kanban environments, in order to drive a high-performing team culture.
- Established a structured approach to user discovery—aggregating feedback from interviews, surveys, and data—driving clear, evidence-based product decisions.
- Grew and managed a 25+ member product team by scaling processes and fostering an environment of ongoing collaboration.
3Pillar Global RomaniaBusiness Analyst
Apr. 2017 - Feb. 2018Timisoara, Romania
Webtouch Media - http://webtouch-media.com/Product Manager
Jan. 2013 - Mar. 2017Timisoara, Romania- Managed end-to-end lifecycle for multiple B2B and B2C software products (130K+ active users).
- Released a mobile app for McDonald’s, enhancing in-store customer engagement.
- Oversaw the full lifecycle of product development, from user research and requirements gathering to launch and iterative improvement, for major clients (McDonald’s, Phillips Collection, JNL Collection).
- Delivered multiple iOS games and apps - from concept to live release, managing both design and engineering teams through iterative development.
- Collaborated with stakeholders to refine product features and develop solutions that directly contributed to increased customer satisfaction and market share.
- Combined quantitative metrics (DAU, MAU, ARPDAU) with qualitative insights to refine product feature sets and maximize user engagement.
Webtouch Media - http://webtouch-media.com/Product Manager & Co-Founder
Jan. 2013 - Mar. 2017Timisoara, Romania* Product lead of the mobile and server team for all the products, highlights include: - an iPad App for McDonalds, Romania - placed in their restaurants for customers entertainment; - an iPad App for Phillips Collection, USA - enterprise CRM, used by Sales Rep & by their Staff; - a Mac App for JNL, Belgium - a high-end presentation for their collections of furniture; - 3D Dots - a Puzzle Multiplayer Game on App Store and Google Play for Enigmatic Games, USA. - Conceived & launched Cartel Reloaded - iOS MMO Game - http://bit.ly/getcr - Conceived & launched InstaDo - iOS Social App - http://apple.co/1UBi3vd - Conceived & launched Prohibition War - iOS MMO Game - http://apple.co/1g9kuSC * Led launch on all the company products, and successfully achieved the customers needs. * Managed development of apps from idea to live product. Created user flow diagrams and PRDs. * Collaborated with UX designers to develop interface and worked alongside developers & QA * Conceived product requirements documents through the entire release cycles. * Conducting interviews to build use cases and to develop detailed software requirements. * Communicated closely with clients, development team, graphical design team and QA team to clarify requirements and use cases, and to meet client’s needs. * Created user stories and prioritized backlog for all the products in an Agile Environment. * Designed and wireframed improvements for some of the products. * Managed weekly sprints as Product Owner in agile environment using Pivotal Tracker. * Defined product requirements through all the major release cycles and managed product roadmap in Agile/Scrum environment. * Monitored products KPIs (DAU, MAU, ARPDAU, Retention etc.)
SMLSDManaging Director & Co-Founder
Nov. 2008 - Dec. 2012Timisoara, Romania & Toronto, Canada- Built and led a product team in a dynamic startup environment, driving the development and launch of mobile games and applications with a strong customer focus.
- Developed strong partnerships (including with Electronic Arts Mobile LA) by effectively communicating product vision and ensuring alignment between business and technical teams.
- Streamlined product development processes and embraced creative problem-solving to overcome resource limitations and deliver high-quality solutions on time.
- Managed infrastructure challenges: Load Balancer, MySQL Replication and dB & query optimizations for scalability and high availability.
- Maintained close community interaction for rapid feedback loops and timely product updates.
- Interacted with community members on regular basis to improve product experience; oversaw the Customer Care Team.
Webtouch SRLSoftware Project Manager
Oct. 2005 - Oct. 2008Timisoara, RomaniaResponsible for creating and executing project work plans for two major companies from Canada: Azoogle Ads and Performline, revising as appropriate to meet changing needs and requirements, managing day-to-day operational aspects of a project and scope and tracking team hours on a weekly basis. Also responsible for building back-end reports and a media buying management tool. PHP ~ MySQL ~ Linux ~ Apache
FreelancerProject Manager & Web Developer
Mar. 2004 - Oct. 2008Timisoara, Romania- Oversaw project work plans for multiple clients, on e-lance platform, including two major companies from Canada: Azoogle Ads and Performline.
- Managing day-to-day operational aspects of multiple projects, including their scope and resource management.
- Responsible for building extensive back-end reports, and a media buying management tool.
- Developing different websites and web tools for various companies using: PHP / MySQL.
FreelancerWeb Developer
Mar. 2004 - Sep. 2005TimisoaraDeveloping different websites and web tools for various companies using: PHP ~ MySQL ~ JavaScript ~ HTML ~ CSS
Centrul pentru Servicii de RadiocomunicatiiTelecommunications Engineer
Sep. 2003 - Feb. 2004Deva, RomaniaResponsible for installation of radio networks, routers & breeze-access configurations.
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