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Work Background
Blue Lotus Hua HinGroup Marketing Director
Feb. 2023Hua Hin, Prachuap Khiri Khan, ThailandResponsible for marketing of Blue Lotus Hua Hin, brand owner of:
- Pineapple Valley Golf Club, voted best golf course in Thailand 2023
- BelVida Estates, luxury residential development
- Terra Villa Village, long-term rental Formerly Banyan Thailand, I have worked on the successful rebranding of the properties.
Topgolf Southeast AsiaMarketing Communications Director, Southeast Asia
Mar. 2021 - Feb. 2023Bangkok, Bangkok City, ThailandLaunched the first Topgolf in Southeast Asia, a mega sports and entertainment venue in Thailand. Led successful marketing campaigns to recruit 420 team members and launch the new brand in the region. Responsible for driving marketing and communications for TG SEA Development Pte., Ltd., the exclusive, authorized franchisee for Topgolf in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines. Leading the marketing & communications organization (people, processes, policies) from scratch, and opening the first Topgolf sports & entertainment venue in Southeast Asia.
Nissan Motor CorporationGeneral Manager Communications, ASEAN
Jan. 2021 - Feb. 2021Bangkok, Bangkok City, ThailandLeading communications for Nissan across 24 markets in South East Asia. Responsible for reputation, brand and employee engagement across the region.
Nissan Motor CorporationHead of Communications, Indonesia (interim)
Mar. 2019 - Dec. 2019Jakarta, IndonesiaInterim head of communications for Nissan's Indonesia operations. Overseeing a team of specialists on change management, product launches and internal communications. In parallel with my regional responsibilities as GM Communications.
Nissan Motor CorporationGeneral Manager, Corporate Communications, Asia & Oceania (Director)
Dec. 2017 - Jan. 2021BangkokResponsible for reputation management, communications strategy, employee communications and budgeting across 20+ markets in Asia Pacific. Heavy focus on change management and crisis communications, as well as executive profiling. Building a strong team (including agency) and driving centers of excellence in the world's fastest growing region.
DKSH Management (Thailand) LtdManager, Group Marketing Communications, Consumer Goods and Healthcare (global responsibility)
Mar. 2014 - Dec. 2017Bangkok, ThailandAfter 10 years on the agency side it was time to enter the corporate world (30,000 employees with USD 10 billion annual revenue) to lead global communications for the two largest business units, as well as leading the Thailand comms team. It was the right decision to broaden my skills to branding and internal communications. Key learning: how to show the value of comms to non-comms professionals.
Hill+Knowlton StrategiesAccount Manager
Aug. 2011 - Feb. 2014Bangkok, ThailandMy passion for adventure brought me back to Asia. Improved my leadership skills by managing people with very different cultural backgrounds and being a lead media trainer. I acted as the extended arm for Microsoft's APAC team and other high-pace blue chip companies. Also many more crisis preparedness simulations and real-life crisis handling.
Hill+Knowlton StrategiesConsultant
Nov. 2005 - Jul. 2011Amsterdam Area, NetherlandsMade valuable flying hours with some of the industry's brightest strategic minds. Highlight: key member in the two-year campaign to get the 2018/2022 FIFA World Cup to Holland and Belgium. Unfortunately we didn't win the bid, but leading the international network and online comms strategy prepared me for new opportunities.
Hill & KnowltonConsultant
Nov. 2005 - Jul. 2011Amsterdam Area, NetherlandsMade valuable flying hours with some of the industry's brightest strategic minds. Highlight: key member in the two-year campaign to get the 2018/2022 FIFA World Cup to Holland and Belgium. Unfortunately we didn't win the bid, but leading the international network and online comms strategy prepared me for new opportunities.
Hill & Knowlton ThailandConsultant
Nov. 2004 - Oct. 2005Fell in love with Asia, the booming continent that never fails to amaze me, and agency life, which is the best education aspiring young professionals can get. Supporting leading companies for and during crisis situations, and overseeing global CEO visits, such as Intel's Craig Barrett.
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