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Work Background
Accenture SongExperience Design Senior Manager
Aug. 2024City of Cape Town, Western Cape, South AfricaAs an Experience Design Senior Manager at Accenture Song, I lead the charge in crafting transformational digital experiences that span across all industries and levels of business. My role is centred around collaboration with subject matter experts to deliver innovative and impactful solutions that drive business success and enhance user engagement. #JustJoinedAccenture
Torr UX ConsultingPrincipal Design Lead
Jan. 2023 - Aug. 2024Cape Town, Western Cape, South AfricaHelping brands and services build the best digital products and experiences. Facilitate ux auditing to discover and validate the experiences. Coaching teams to implement ux effectively.
Majid Al FuttaimLead Interaction Designer
Nov. 2021 - Jan. 2023Dubai, United Arab EmiratesCollaborating with managers and the business intelligence team, we explored and initiated future opportunities within the loyalty and rewards eco-system.
Building experiences that extended beyond rewards and moving towards a super app scenario including wellness, personal financial management, e-commerce and beyond.
Successful features that were implemented:
High value customer experience including exciting bespoke experiences connecting physical locations with the application.
Implemented a digital card to the iOS wallet via apple pay
Partnering with a A Buy Now, Pay Later service, interacted the feature into the payment flow as an option.
Ringier South AfricaHead of Experience
Feb. 2020 - Dec. 2021Cape Town Area, South AfricaAs the Head of UX for Ringier in South Africa, my main objective was to increase the company's UX maturity and efficacy in collaboration with data & analytics, SEO, development and marketing teams. Through close collaboration of design and product teams across Africa, we successfully developed and implemented world-class online marketplaces that catered to the needs of millions of Africans. This strategic initiative not only contributed to the growth of the business but also helped to position Ringier as a leader in the digital marketplace industry through the effort of deep learning, customer engagement and support.
ROAM (Ringier One Africa Media)Head UX Specialist
Mar. 2019 - Feb. 2020Woodstock, Cape TownOverseeing user experience and user interface designers applying user centred design activities on the most successful online marketplaces in Africa. Building the best digital platforms in the e-commerce, jobs and housing markets in Africa.
City of Cape TownSenior Product Designer
Jan. 2018 - Feb. 2019Cape Town Area, South AfricaWorking with the business and analytics team, co-ordinating user experience testing and UX methodologies to various projects within the SAP - ERP Department. Projects included consulting and designing the new public services & utilities dashboards and road & traffic contravention systems.
Ogilvy & MatherSenior Designer UX
Jun. 2016 - Sep. 2017Cape Town Area, South AfricaDesigned engaging experiences and interactive flows for brands focusing on a conversion metric like the awareness, message and sales focus.
Implemented spur loyalty card member focus groups for the Spur brand to deliver new impactful loyalty strategies and awareness campaigns to increase engagement and revenue for Spur Restaurants.
Gloo Digital DesignCreative Director
May. 2015 - Jun. 2016Cape Town Area, South AfricaAs Creative Director created and direct exciting campaign for brands like Puma, Rocomamas & Spur. Experience in digital also required the implementation of user centred methodologies to define products.
Most exiting campaign was an immersive 360º virtuality reality video, a sneaker shoe box used to fold up into a VR headset to be transported onto the stage with local music artists.
Drive InteractiveArt Director
Jan. 2010 - May. 2015Hannover Area, GermanyManaged a team of creatives focusing on Design, User Experience, User Interface Design, Smartphone Applications and Games. My role also included creating storyboards for video campaigns and photo shoots, design direction and digital campaign concepts. We specialised in digital media but also enjoy the challenge of creating stunning print work. Over the 5 years I have redesigned websites for major brands and industry leaders, created brands and online experiences to achieve product awareness and return on investment.
Torr DesignFreelancer
Sep. 2001 - Dec. 2009Working for various institutions, agencies & industries, in various capacities as designer, client liaison and brand consultant in the United Kingdom and then in Germany from 2006. I have focused on building a solid track record within the digital design industry. I have extensive experience within a range of design disciplines including brand design, web, mobile and interactive design.
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